Numbers are each brand’s place on the Top 100. Logos are trademarks of their respective owners and are shown only to identify the brands we review. No brand listed has endorsed or sponsored Brand Tested.
What the best do differently
What the best brands do differently
We put the 20 highest-graded brands we list next to the 20 lowest. Here is what separates them, straight from their own sites.
100%
of the top 20 show a guarantee
Only 95% of the rest do. A guarantee is one sentence of copy, and the best brands never skip it.
85%
lead with real review proof
Versus 82% of the rest. A number next to the stars does more than any adjective.
95%
repeat one clear offer everywhere
Versus 71% of the rest. Same offer on the homepage and the PDP, no hunting.
57%
of graded brands lack a clear H1
The single most common miss. Most homepages open on a promo or a logo instead of the promise.
Benchmarks
The icons
The household names. Your yardstick. Product page captures show what we graded on the buy box.
The hero names the benefit in four words: “Sharper mind. Sustained energy.” Source: davidprotein.com, Oct 9 ’26
The product page leads with pack sizes and per-bottle math, then a 100-day guarantee. Source: davidprotein.com, Oct 9 ’26
92
Brand Tested Score
One number from 0 to 100, with a letter. It blends Brand DNA (40%) and Site Experience (60%), and there is a quote behind every point.
B+/A-
The two halves
Brand DNA asks if the brand would be worth remembering without the store. Site Experience asks how well the store sells. The details sit behind “See the breakdown.”
03
Fix this week
Specific changes grounded in the brand’s own pages. Free, no pitch, small enough to ship on Monday.
One short email every weekday on the consumer brands worth learning from. Free.
Scores are our opinion, based on what we saw on public storefronts and our published v2.0 methodology. Brand names, logos and screenshots appear only to identify and comment on the brands we cover; no brand shown has endorsed or sponsored Brand Tested, and we have no relationship with them. Screenshots are our own dated captures of public, logged-out pages, shown with the observation they support. Brand owners can ask us to correct or remove an image at hello@brandtested.com (takedowns and DMCA).
Before you go
The 70-point checklist we grade every brand on.
Tick it against your own store in the browser. Built from what the 135 brands we list do.
Magic SpoonFood & Beverage93
Magic MindSupplements92
David ProteinFood & Beverage92
FishwifeFood & Beverage92
Made InHome Goods91
BARKPets90
Supergoop!Skincare88
Laundry SauceHome Goods88
Busy Baby 868Accessories & Jewelrygraded of 58 trackedTop score 
Manly Bands 851Fitnessgraded of 44 trackedTop score 
Ergatta 8213Personal Caregraded of 72 trackedTop score 
The Earthling Co. 87