# Brand Tested > Brand Tested is a free tool for Shopify founders. Enter your store and it compares your store to the top brands in your category, then shows what they do that you don't and what to fix first. Brand Tested also publishes a publication about the best consumer brands: Breakdowns, Big Moves and Steal This. Edited by Brand Tested Staff. ## The tool - [Compare your store](https://brandtested.com/grade): enter your store URL for an instant first read in about 10 seconds, with three fixes to start on. - [Tools](https://brandtested.com/tools/): the comparison, the [CRO Checklist](https://brandtested.com/checklist) (70 Shopify conversion checks) and the [Stack Report](https://brandtested.com/stack/) (the Shopify apps the best brands run, by job). ## The publication - [Big Moves](https://brandtested.com/reads/big-moves/): raises, acquisitions, retail launches, product launches and notable hires across consumer brands, with one line on why each matters for founders. - [Steal This](https://brandtested.com/reads/steal-this/): three things great brands do well, why each one works and how to use it on your own store. ## How the comparison works The comparison uses the Brand Tested Score (0 to 100, with a letter): Brand DNA, how distinct and alive a brand is, plus Site Experience, how well its own online store sells. We score the brands we cover the same way, so your store can be set next to the top brands in your category check by check. It is not a score of the company, product or founder. Every point is backed by a quote from the brand's own site, dated. Brands under 80 get no public page. Full rubric: [Methodology](https://brandtested.com/methodology). ## Coverage (as of Oct 9, 2026) 116 brands are graded and 113 are listed. Tracked brands: 918. Successful scans: 882. Stack denominator (storefront code readable): 882. Every number on the site comes from one stats file rebuilt on each run, so pages always agree. Listed order: score, then Site Experience, then name (A to Z). Top 20 comparisons leave the Tech Stack area out, so stack stats are not circular. ## How to cite "Brand Tested Score, scored Oct 9, 2026, https://brandtested.com/brands/". Scores are editorial opinion based on the published methodology. They are not customer ratings and never change for payment. ## Grade scale (v2.0, Oct 10, 2026) The number is points earned out of 100 on our checks; it is never curved. The letter band is a shorthand for it, set against the consumer brands we cover: A+ from 88, A from 85, A- from 82, B+ from 79, B from 76, B- from 73, C+ from 70, C from 67, C- from 64, D+ from 61, D from 58, D- from 55, F below 55. Today 74 As, 42 Bs across the 116 brands we grade. ## Changelog - Oct 10, 2026 (v1.3): Social media removed from scoring (it never had measured data, so no score was labeled provisional any more); weights now Value Prop 20, Point of View 11, Validation 14, Offer 16, Consistency 9, Site 19, Tech Stack 11. Score renamed the Brand Tested Score. Retail-first eligibility rule added (list under review). - Oct 10, 2026 (v1.2): new grade scale set against the brands we cover (A range from 82; the old school-style scale put no brand in the A range). Header cart, search, bundle and upsell widgets, product-page reviews and homepage review carousels are now checked on a rendered capture; items that show only after the page loads earn 0.75 of their points. 90 checks across 71 brands moved up; no score went down. - Oct 9, 2026: review ratings and counts that load after the page source are checked on a rendered capture; a star rating earns full credit from 25 reviews up. ## Key pages - [Methodology](https://brandtested.com/methodology): weights, checks, grade bands and how reviews are counted - [Top 100](https://brandtested.com/top-100): the brands we list, in order - [All brands](https://brandtested.com/brands/) - [The Breakdown newsletter](https://brandtested.com/newsletter/): every issue ## Top 10 right now - [Magic Spoon](https://brandtested.com/brands/magic-spoon): 93 (A+) - [Magic Mind](https://brandtested.com/brands/magic-mind): 92 (A+) - [David Protein](https://brandtested.com/brands/david-protein): 92 (A+) - [Fishwife](https://brandtested.com/brands/fishwife): 92 (A+) - [Made In](https://brandtested.com/brands/made-in): 91 (A+) - [BARK](https://brandtested.com/brands/bark): 90 (A+) - [Cann](https://brandtested.com/brands/cann): 89 (A+) - [Supergoop!](https://brandtested.com/brands/supergoop): 88 (A+) - [Laundry Sauce](https://brandtested.com/brands/laundry-sauce): 88 (A+) - [Gisou](https://brandtested.com/brands/gisou): 88 (A+) ## Every listed brand One line per listed brand: score, category, last graded date and the short answer. Each brand page also has a markdown twin at the same URL plus .md (for example https://brandtested.com/brands/magic-spoon.md), and [llms-full.txt](https://brandtested.com/llms-full.txt) holds every entry in full. - [Magic Spoon](https://brandtested.com/brands/magic-spoon): 93 (A+), Food & Beverage, last graded Oct 23, 2026. The path to checkout is as good as anything we grade. Most of the room to grow is in the proof. - [Magic Mind](https://brandtested.com/brands/magic-mind): 92 (A+), Supplements, last graded Oct 10, 2026. Best in class point of view. The upside is in the product page. - [David Protein](https://brandtested.com/brands/david-protein): 92 (A+), Food & Beverage, last graded Oct 19, 2026. Nobody we grade does the tool setup much better. Most of the room to grow is in the proof. - [Fishwife](https://brandtested.com/brands/fishwife): 92 (A+), Food & Beverage, last graded Oct 20, 2026. Nobody we grade does the tool setup much better. The upside is in the first impression. - [Made In](https://brandtested.com/brands/made-in): 91 (A+), Home Goods, last graded Oct 22, 2026. The product page is the standout, and it isn’t close. Most of the room to grow is in the path to checkout. - [BARK](https://brandtested.com/brands/bark): 90 (A+), Pets, last graded Oct 10, 2026. Best in class product page. The first impression is the next thing to fix. - [Cann](https://brandtested.com/brands/cann): 89 (A+), Health & Wellness, last graded Oct 10, 2026. Nobody we grade does the tool setup much better. Most of the room to grow is in the first impression. - [Supergoop!](https://brandtested.com/brands/supergoop): 88 (A+), Skincare, last graded Oct 10, 2026. Best in class tool setup. The upside is in the first impression. - [Laundry Sauce](https://brandtested.com/brands/laundry-sauce): 88 (A+), Home Goods, last graded Oct 10, 2026. Best in class path to checkout. The first impression is the next thing to fix. - [Gisou](https://brandtested.com/brands/gisou): 88 (A+), Beauty, last graded Oct 14, 2026. Best in class tool setup. Most of the room to grow is in the path to checkout. - [The Earthling Co.](https://brandtested.com/brands/earthling-co): 87 (A), Personal Care, last graded Oct 20, 2026. The story from page to page is as good as anything we grade. Start with the tool setup. That’s where the grade leaks. - [Garden Alchemy](https://brandtested.com/brands/garden-alchemy): 87 (A), Personal Care, last graded Oct 23, 2026. The story from page to page does the heavy lifting. The proof needs the most love. - [Dr. Squatch](https://brandtested.com/brands/dr-squatch): 87 (A), Personal Care, last graded Oct 19, 2026. The product page is the standout, and it isn’t close. Most of the room to grow is in the proof. - [Hedley & Bennett](https://brandtested.com/brands/hedley-and-bennett): 87 (A), Home Goods, last graded Oct 10, 2026. The path to checkout does the heavy lifting. The tool setup is where most of the points go missing. - [Busy Baby](https://brandtested.com/brands/busy-baby): 86 (A), Baby & Kids, last graded Oct 12, 2026. The product page is the strength. Start with the tool setup. That’s where the grade leaks. - [Caraway](https://brandtested.com/brands/caraway): 86 (A), Home Goods, last graded Oct 14, 2026. The path to checkout is as good as anything we grade. The big miss is the tool setup. - [Chomps](https://brandtested.com/brands/chomps): 86 (A), Food & Beverage, last graded Oct 14, 2026. The product page does the heavy lifting. The upside is in the first impression. - [Fur](https://brandtested.com/brands/fur): 86 (A), Personal Care, last graded Oct 10, 2026. The tool setup is as good as anything we grade. Most of the room to grow is in the first impression. - [Loop Earplugs](https://brandtested.com/brands/loop): 86 (A), Health & Wellness, last graded Oct 22, 2026. The product page is the strength. The upside is in the proof. - [Feals](https://brandtested.com/brands/feals): 85 (A), Health & Wellness, last graded Oct 20, 2026. Nobody we grade does the tool setup much better. The only real room to grow is the path to checkout. - [Native Pet](https://brandtested.com/brands/native-pet): 85 (A), Pets, last graded Oct 23, 2026. Best in class tool setup. The path to checkout is where the points are left on the table. - [Four Sigmatic](https://brandtested.com/brands/four-sigmatic): 85 (A), Food & Beverage, last graded Oct 21, 2026. The product page is the standout, and it isn’t close. The first impression is the next thing to fix. - [Manly Bands](https://brandtested.com/brands/manly-bands): 85 (A), Accessories & Jewelry, last graded Oct 23, 2026. Best in class story from page to page. Start with the proof. That’s where the grade leaks. - [Moon Juice](https://brandtested.com/brands/moon-juice): 85 (A), Supplements, last graded Oct 10, 2026. Nobody we grade does the tool setup much better. Most of the room to grow is in the first impression. - [ALT. Fragrances](https://brandtested.com/brands/alt-fragrances): 85 (A), Beauty, last graded Oct 22, 2026. The point of view is the standout, and it isn’t close. The proof is where the points are left on the table. - [CLEARSTEM](https://brandtested.com/brands/clearstem): 85 (A), Skincare, last graded Oct 14, 2026. Nobody we grade does the tool setup much better. The proof is the next thing to fix. - [Dad Grass](https://brandtested.com/brands/dad-grass): 85 (A), Health & Wellness, last graded Oct 19, 2026. The tool setup is the strength. The first impression is where the points are left on the table. - [Loftie](https://brandtested.com/brands/loftie): 85 (A), Home Goods, last graded Oct 21, 2026. The point of view is as good as anything we grade. The upside is in the proof. - [Mika and Sammy's](https://brandtested.com/brands/mika-and-sammys): 85 (A), Pets, last graded Oct 22, 2026. Best in class tool setup. The proof needs the most love. - [Ghia](https://brandtested.com/brands/ghia): 85 (A), Food & Beverage, last graded Oct 10, 2026. Nobody we grade does the tool setup much better. The upside is in the first impression. - [POV Beauty](https://brandtested.com/brands/pov-beauty): 85 (A), Beauty, last graded Oct 23, 2026. The point of view does the heavy lifting. Most of the room to grow is in the proof. - [Groove Life](https://brandtested.com/brands/groove-life): 85 (A), Accessories & Jewelry, last graded Oct 22, 2026. Best in class point of view. Start with the proof. That’s where the grade leaks. - [Nutcase](https://brandtested.com/brands/nutcase): 85 (A), Food & Beverage, last graded Oct 10, 2026. The point of view is the standout, and it isn’t close. Start with the path to checkout. That’s where the grade leaks. - [OLIPOP](https://brandtested.com/brands/olipop): 85 (A), Food & Beverage, last graded Oct 10, 2026. The story from page to page is the strength. Start with the proof. That’s where the grade leaks. - [Starface](https://brandtested.com/brands/starface): 85 (A), Skincare, last graded Oct 10, 2026. The point of view is the strength. The upside is in the first impression. - [Liquid Death](https://brandtested.com/brands/liquid-death): 85 (A), Food & Beverage, last graded Oct 22, 2026. The point of view is the standout, and it isn’t close. Start with the proof. That’s where the grade leaks. - [Dose](https://brandtested.com/brands/dose): 84 (A-), Supplements, last graded Oct 22, 2026. The point of view is the standout, and it isn’t close. The upside is in the product page. - [Cymbiotika](https://brandtested.com/brands/cymbiotika): 84 (A-), Supplements, last graded Oct 10, 2026. Nobody we grade does the tool setup much better. Most of the room to grow is in the proof. - [Nostalgic Skin Co](https://brandtested.com/brands/nostalgic-skin-co): 84 (A-), Personal Care, last graded Oct 23, 2026. The first impression is the standout, and it isn’t close. The tool setup needs the most love. - [Glow Recipe](https://brandtested.com/brands/glow-recipe): 84 (A-), Skincare, last graded Oct 10, 2026. The tool setup is the standout, and it isn’t close. The first impression is the next thing to fix. - [Look Optic](https://brandtested.com/brands/look-optic): 84 (A-), Accessories & Jewelry, last graded Oct 23, 2026. The first impression is as good as anything we grade. The proof is where most of the points go missing. - [Little Words Project](https://brandtested.com/brands/little-words-project): 84 (A-), Accessories & Jewelry, last graded Oct 20, 2026. The point of view is the strength. Start with the proof. That’s where the grade leaks. - [Kulfi](https://brandtested.com/brands/kulfi): 84 (A-), Beauty, last graded Oct 21, 2026. The story from page to page carries this grade. The proof is the next thing to fix. - [Fulton](https://brandtested.com/brands/fulton): 83 (A-), Accessories & Jewelry, last graded Oct 21, 2026. The point of view is the standout, and it isn’t close. The proof is the next thing to fix. - [Because Market](https://brandtested.com/brands/because-market): 83 (A-), Personal Care, last graded Oct 12, 2026. Nobody we grade does the story from page to page much better. The upside is in the proof. - [Cozy Earth](https://brandtested.com/brands/cozy-earth): 83 (A-), Home Goods, last graded Oct 14, 2026. The tool setup is the standout, and it isn’t close. The first impression is the next thing to fix. - [Blueland](https://brandtested.com/brands/blueland): 83 (A-), Home Goods, last graded Oct 12, 2026. Really strong product page. The first impression is where the points are left on the table. - [Canopy](https://brandtested.com/brands/canopy): 83 (A-), Home Goods, last graded Oct 12, 2026. The proof is the standout, and it isn’t close. The first impression is the next thing to fix. - [Peta Jane Beauty](https://brandtested.com/brands/peta-jane): 83 (A-), Beauty, last graded Oct 14, 2026. The tool setup is the standout, and it isn’t close. The upside is in the path to checkout. - [Create](https://brandtested.com/brands/create): 83 (A-), Supplements, last graded Oct 22, 2026. Best in class tool setup. Most of the room to grow is in the product page. - [Kitsch](https://brandtested.com/brands/kitsch): 83 (A-), Beauty, last graded Oct 10, 2026. The path to checkout is the strength. The first impression is where the points are left on the table. - [SACHEU](https://brandtested.com/brands/sacheu): 83 (A-), Beauty, last graded Oct 20, 2026. Best in class story from page to page. The proof is the next thing to fix. - [Kiki Milk](https://brandtested.com/brands/kiki-milk): 83 (A-), Food & Beverage, last graded Oct 12, 2026. The tool setup is as good as anything we grade. The product page is the next thing to fix. - [The Loaded Teashop](https://brandtested.com/brands/the-loaded-teashop): 83 (A-), Food & Beverage, last graded Oct 23, 2026. Nobody we grade does the point of view much better. The first impression is where the points are left on the table. - [PAKA](https://brandtested.com/brands/paka): 83 (A-), Apparel, last graded Oct 20, 2026. The point of view is the strength. Most of the room to grow is in the proof. - [Final Boss Sour](https://brandtested.com/brands/final-boss-sour): 83 (A-), Food & Beverage, last graded Oct 10, 2026. The tool setup is the standout, and it isn’t close. Most of the room to grow is in the proof. - [Ergatta](https://brandtested.com/brands/ergatta): 82 (A-), Fitness, last graded Oct 20, 2026. The point of view is as good as anything we grade. Most of the room to grow is in the proof. - [HexClad](https://brandtested.com/brands/hexclad): 82 (A-), Home Goods, last graded Oct 21, 2026. The point of view does the heavy lifting. The proof is the next thing to fix. - [KraveBeauty](https://brandtested.com/brands/krave-beauty): 82 (A-), Skincare, last graded Oct 10, 2026. Really strong product page. The upside is in the first impression. - [BodyBio](https://brandtested.com/brands/bodybio): 82 (A-), Supplements, last graded Oct 12, 2026. Nobody we grade does the tool setup much better. Most of the room to grow is in the path to checkout. - [Jones Road](https://brandtested.com/brands/jones-road): 82 (A-), Beauty, last graded Oct 10, 2026. The tool setup carries this grade. Start with the proof. That’s where the grade leaks. - [Once Upon a Farm](https://brandtested.com/brands/once-upon-a-farm): 82 (A-), Baby & Kids, last graded Oct 10, 2026. The story from page to page is the strength. The path to checkout is where the points are left on the table. - [Brightland](https://brandtested.com/brands/brightland): 82 (A-), Food & Beverage, last graded Oct 10, 2026. The tool setup is as good as anything we grade. Most of the room to grow is in the path to checkout. - [Comfrt](https://brandtested.com/brands/comfrt): 82 (A-), Apparel, last graded Oct 10, 2026. Really strong tool setup. The proof is the next thing to fix. - [Thursday Boot Company](https://brandtested.com/brands/thursday-boots): 82 (A-), Apparel, last graded Oct 23, 2026. The point of view does the heavy lifting. The big miss is the proof. - [rhode](https://brandtested.com/brands/rhode): 82 (A-), Skincare, last graded Oct 10, 2026. Best in class tool setup. The product page is where the points are left on the table. - [DedCool](https://brandtested.com/brands/dedcool): 82 (A-), Beauty, last graded Oct 19, 2026. The tool setup is the strength. The big miss is the first impression. - [Diaspora Co.](https://brandtested.com/brands/diaspora-co): 82 (A-), Food & Beverage, last graded Oct 10, 2026. The point of view is the strength. The proof needs the most love. - [Snif](https://brandtested.com/brands/snif): 82 (A-), Beauty, last graded Oct 10, 2026. The product page holds up best. Start with the first impression. That’s where the grade leaks. - [Beyond Resilience](https://brandtested.com/brands/beyond-resilience): 82 (A-), Food & Beverage, last graded Oct 12, 2026. The story from page to page carries this grade. The big miss is the proof. - [Cotopaxi](https://brandtested.com/brands/cotopaxi): 82 (A-), Apparel, last graded Oct 14, 2026. The story from page to page is the strength. The product page is where most of the points go missing. - [DRMTLGY](https://brandtested.com/brands/drmtlgy): 81 (B+), Skincare, last graded Oct 19, 2026. Nobody we grade does the tool setup much better. The upside is in the first impression. - [Fable](https://brandtested.com/brands/fable): 81 (B+), Home Goods, last graded Oct 10, 2026. The path to checkout is the standout, and it isn’t close. The upside is in the proof. - [Lemme](https://brandtested.com/brands/lemme): 81 (B+), Supplements, last graded Oct 10, 2026. The tool setup is as good as anything we grade. The path to checkout is the next thing to fix. - [True Classic](https://brandtested.com/brands/true-classic): 81 (B+), Apparel, last graded Oct 10, 2026. The tool setup is as good as anything we grade. Most of the room to grow is in the first impression. - [alice mushrooms](https://brandtested.com/brands/alice-mushrooms): 81 (B+), Health & Wellness, last graded Oct 12, 2026. The tool setup is as good as anything we grade. The upside is in the proof. - [Finn](https://brandtested.com/brands/finn): 81 (B+), Pets, last graded Oct 10, 2026. The tool setup carries this grade. The point of view is the next thing to fix. - [Phyla](https://brandtested.com/brands/phyla): 81 (B+), Skincare, last graded Oct 10, 2026. Best in class point of view. The path to checkout is the next thing to fix. - [Beekeeper's Naturals](https://brandtested.com/brands/beekeepers-naturals): 81 (B+), Health & Wellness, last graded Oct 12, 2026. The path to checkout is the strength. Most of the room to grow is in the proof. - [Native](https://brandtested.com/brands/native): 81 (B+), Personal Care, last graded Oct 10, 2026. The proof carries this grade. The first impression is the next thing to fix. - [Knix](https://brandtested.com/brands/knix): 81 (B+), Apparel, last graded Oct 22, 2026. The story from page to page does the heavy lifting. Most of the room to grow is in the proof. - [Skout's Honor](https://brandtested.com/brands/skouts-honor): 81 (B+), Pets, last graded Oct 20, 2026. The story from page to page is the standout, and it isn’t close. Most of the room to grow is in the proof. - [Experiment](https://brandtested.com/brands/experiment): 81 (B+), Skincare, last graded Oct 20, 2026. The story from page to page is as good as anything we grade. The upside is in the first impression. - [Our Place](https://brandtested.com/brands/our-place): 81 (B+), Home Goods, last graded Oct 10, 2026. Really strong path to checkout. The proof needs the most love. - [Solly Baby](https://brandtested.com/brands/solly-baby): 81 (B+), Baby & Kids, last graded Oct 10, 2026. The story from page to page carries this grade. The proof is where most of the points go missing. - [Brick](https://brandtested.com/brands/brick): 81 (B+), Health & Wellness, last graded Oct 23, 2026. Best in class point of view. Start with the proof. That’s where the grade leaks. - [Ceremonia](https://brandtested.com/brands/ceremonia): 81 (B+), Personal Care, last graded Oct 14, 2026. The point of view does the heavy lifting. The big miss is the path to checkout. - [Kōv Essentials](https://brandtested.com/brands/kov-essentials): 81 (B+), Accessories & Jewelry, last graded Oct 20, 2026. Best in class story from page to page. The big miss is the proof. - [LMNT](https://brandtested.com/brands/lmnt): 81 (B+), Supplements, last graded Oct 10, 2026. The point of view is the strength. The proof is where the points are left on the table. - [YES DAY](https://brandtested.com/brands/yes-day): 81 (B+), Skincare, last graded Oct 21, 2026. Best in class point of view. Start with the path to checkout. That’s where the grade leaks. - [Glossier](https://brandtested.com/brands/glossier): 81 (B+), Beauty, last graded Oct 22, 2026. The product page is the strength. The first impression needs the most love. - [maude](https://brandtested.com/brands/maude): 81 (B+), Personal Care, last graded Oct 23, 2026. The story from page to page carries this grade. The path to checkout is where most of the points go missing. - [Rothy's](https://brandtested.com/brands/rothys): 81 (B+), Apparel, last graded Oct 10, 2026. Really strong story from page to page. Start with the proof. That’s where the grade leaks. - [Wild West Chocolate](https://brandtested.com/brands/wild-west-chocolate): 81 (B+), Food & Beverage, last graded Oct 12, 2026. The point of view carries this grade. The proof is where most of the points go missing. - [Deviant Cocktail Club](https://brandtested.com/brands/deviant-cocktail-club): 81 (B+), Food & Beverage, last graded Oct 12, 2026. Really strong story from page to page. The proof is where most of the points go missing. - [Dieux Skin](https://brandtested.com/brands/dieux-skin): 81 (B+), Skincare, last graded Oct 12, 2026. Really strong story from page to page. Start with the proof. That’s where the grade leaks. - [Fellow](https://brandtested.com/brands/fellow): 81 (B+), Home Goods, last graded Oct 10, 2026. Really strong point of view. Start with the proof. That’s where the grade leaks. - [Sly.](https://brandtested.com/brands/sly): 81 (B+), Food & Beverage, last graded Oct 12, 2026. The point of view is the standout, and it isn’t close. The proof is where most of the points go missing. - [Open Farm](https://brandtested.com/brands/open-farm): 80 (B+), Pets, last graded Oct 10, 2026. Nobody we grade does the product page much better. The first impression is the next thing to fix. - [Kinship](https://brandtested.com/brands/kinship): 80 (B+), Skincare, last graded Oct 10, 2026. The first impression carries this grade. The upside is in the path to checkout. - [Branch Basics](https://brandtested.com/brands/branch-basics): 80 (B+), Home Goods, last graded Oct 10, 2026. Nobody we grade does the tool setup much better. The first impression is where the points are left on the table. - [Wild Earth](https://brandtested.com/brands/wild-earth): 80 (B+), Pets, last graded Oct 10, 2026. Nobody we grade does the tool setup much better. The big miss is the first impression. - [Coterie](https://brandtested.com/brands/coterie): 80 (B+), Baby & Kids, last graded Oct 14, 2026. The story from page to page is the standout, and it isn’t close. The path to checkout is where most of the points go missing. - [Soapbox](https://brandtested.com/brands/soapbox): 80 (B+), Personal Care, last graded Oct 10, 2026. The point of view carries this grade. Most of the room to grow is in the first impression. - [Perelel](https://brandtested.com/brands/perelel): 80 (B+), Supplements, last graded Oct 10, 2026. Really strong story from page to page. The path to checkout is where most of the points go missing. - [Bushbalm](https://brandtested.com/brands/bushbalm): 80 (B+), Personal Care, last graded Oct 10, 2026. Nobody we grade does the tool setup much better. Most of the room to grow is in the path to checkout. - [Huel](https://brandtested.com/brands/huel): 80 (B+), Health & Wellness, last graded Oct 22, 2026. The story from page to page is the strength. Most of the room to grow is in the proof. - [Lalo](https://brandtested.com/brands/meetlalo): 80 (B+), Baby & Kids, last graded Oct 14, 2026. The product page does the heavy lifting. The proof is the next thing to fix. - [DIFF Eyewear](https://brandtested.com/brands/diff-eyewear): 80 (B+), Accessories & Jewelry, last graded Oct 20, 2026. The story from page to page carries this grade. The proof is where most of the points go missing. - [Monos](https://brandtested.com/brands/monos): 80 (B+), Accessories & Jewelry, last graded Oct 10, 2026. The story from page to page carries this grade. The first impression is where the points are left on the table. - [Spiritless](https://brandtested.com/brands/spiritless): 80 (B+), Food & Beverage, last graded Oct 12, 2026. The point of view does the heavy lifting. The proof is where most of the points go missing. - [American Giant](https://brandtested.com/brands/american-giant): 80 (B+), Apparel, last graded Oct 12, 2026. The tool setup carries this grade. The proof needs the most love. - [Graza](https://brandtested.com/brands/graza): 80 (B+), Food & Beverage, last graded Oct 21, 2026. The tool setup is the standout, and it isn’t close. The path to checkout needs the most love. ## Adoption, from our scan - 13 of the 20 top-scoring brands (ranked without Tech Stack, 65%) run an app for Ads tracking and attribution, versus 32% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026). - 8 of the 20 top-scoring brands (ranked without Tech Stack, 40%) run an app for Affiliates, creators and referrals, versus 15% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026). - 8 of the 20 top-scoring brands (ranked without Tech Stack, 40%) run an app for Testing and CRO, versus 15% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026). - 2 of the 20 top-scoring brands (ranked without Tech Stack, 10%) run an app for Landing page builders, versus 7% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026). - 12 of the 20 top-scoring brands (ranked without Tech Stack, 60%) run an app for Popups and list capture, versus 39% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026). - 10 of the 20 top-scoring brands (ranked without Tech Stack, 50%) run an app for Cart upsells and cross-sells, versus 24% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026). - 1 of the 20 top-scoring brands (ranked without Tech Stack, 5%) run an app for Pay later at checkout, versus 8% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026). - 1 of the 20 top-scoring brands (ranked without Tech Stack, 5%) run an app for Search and merchandising, versus 1% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026). - 16 of the 20 top-scoring brands (ranked without Tech Stack, 80%) run an app for Email and SMS, versus 77% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026). - 8 of the 20 top-scoring brands (ranked without Tech Stack, 40%) run an app for Subscriptions, versus 34% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026). - 14 of the 20 top-scoring brands (ranked without Tech Stack, 70%) run an app for Reviews, versus 60% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026). - 0 of the 20 top-scoring brands (ranked without Tech Stack, 0%) run an app for UGC and creator content, versus 3% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026). - 3 of the 20 top-scoring brands (ranked without Tech Stack, 15%) run an app for Loyalty and win-back, versus 11% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026). - 1 of the 20 top-scoring brands (ranked without Tech Stack, 5%) run an app for Post-purchase experience, versus 9% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026). - 7 of the 20 top-scoring brands (ranked without Tech Stack, 35%) run an app for Customer support, versus 24% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026). - 5 of the 20 top-scoring brands (ranked without Tech Stack, 25%) run an app for Session replay and customer insight, versus 33% of the 882 storefronts we scanned (Brand Tested, Oct 9, 2026).