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Brands / Home Goods

Home Goods.

21 Home Goods brands with a full Storefront Evidence Score, ranked. Every brand page shows the quote behind each point.

21 brandsAvg score 72
Top of the shelf

The Home Goods board

Ranked by Storefront Evidence Score. Every brand page shows the quote behind each point.

  1. 01Made InA86
  2. 02FableA-82
  3. 03CarawayB+81
  4. 04Hedley & BennettB+81
  5. 05BurrowB78
  6. 06Cozy EarthB78
  7. 07BluelandB77
  8. 08CanopyB77
  9. 09mitogrowB77
  10. 10HexCladB76
  11. 11Branch BasicsB-75
  12. 12Our PlaceC+72
  13. 13Great JonesC+70
  14. 14Public GoodsC+70
  15. 15The LaundressC+70
  16. 16FellowC-66
  17. 17ParachuteC-64
  18. 18FloydD+61
  19. 19SnoweD60
  20. 20Boll & BranchD-57
  21. 21OwalaD-55
The Home Goods stack

What this shelf runs

Share of the 84 Home Goods storefronts we scanned with at least one detected app in each lane. A lane most of your peers run, and you don’t, is an unlock.

Explore The Stack →
CRO and testing20%
Upsells and cross-sells25%
PDP and landing pages6%
Popups and list growth51%
Email and SMS70%
Subscriptions30%
Reviews and UGC54%
Referrals, loyalty and affiliates17%
Post-purchase experience7%
Attribution32%
New this week

Fresh on the shelf

Home Goods

The Laundress

Plant-derived laundry detergent and home cleaning with fine fragrance.

70
The whole shelf

Everyone in Home Goods

Home Goods

Made In

86
Home Goods

Fable

82
Home Goods

Caraway

81
Home Goods

Hedley & Bennett

81
Home Goods

Burrow

78
Home Goods

Cozy Earth

78
Home Goods

Blueland

77
Home Goods

Canopy

77
Home Goods

mitogrow

77
Home Goods

HexClad

76
Home Goods

Branch Basics

75
Home Goods

Our Place

72
Home Goods

Great Jones

70
Home Goods

Public Goods

70
Home Goods

The Laundress

70
Home Goods

Fellow

66
Home Goods

Parachute

64
Home Goods

Floyd

61
Home Goods

Snowe

60
Home Goods

Boll & Branch

57
Home Goods

Owala

55

The Storefront Evidence Score measures how clearly a live storefront earns the next click. Scores are Brand Tested’s opinion, built from public storefront pages and app signals on the scan date and our published v1.3 methodology. They aren’t statements of fact about any company. See something wrong? Request a correction.