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Brands / Beauty

Beauty.

14 Beauty brands with a full Storefront Evidence Score, ranked. Every brand page shows the quote behind each point.

14 brandsAvg score 68
Top of the shelf

The Beauty board

Ranked by Storefront Evidence Score. Every brand page shows the quote behind each point.

  1. 01UKLASHB+80
  2. 02GlamneticC+72
  3. 03Jones RoadC+72
  4. 04ILIAC+71
  5. 05OUAIC+70
  6. 06CurlsmithC68
  7. 07DedCoolC68
  8. 08GlossierC68
  9. 09OLAPLEXC68
  10. 10SnifC68
  11. 11SaieD+62
  12. 12Luna Magic BeautyD60
  13. 13Rare BeautyD60
  14. 14InfluxiousD59
The Beauty stack

What this shelf runs

Share of the 64 Beauty storefronts we scanned with at least one detected app in each lane. A lane most of your peers run, and you don’t, is an unlock.

Explore The Stack →
CRO and testing11%
Upsells and cross-sells22%
PDP and landing pages6%
Popups and list growth33%
Email and SMS81%
Subscriptions30%
Reviews and UGC73%
Referrals, loyalty and affiliates33%
Post-purchase experience16%
Attribution36%
The whole shelf

Everyone in Beauty

Beauty

UKLASH

80
Beauty

Glamnetic

72
Beauty

Jones Road

72
Beauty

ILIA

71
Beauty

OUAI

70
Beauty

Curlsmith

68
Beauty

DedCool

68
Beauty

Glossier

68
Beauty

OLAPLEX

68
Beauty

Snif

68
Beauty

Saie

62
Beauty

Luna Magic Beauty

60
Beauty

Rare Beauty

60
Beauty

Influxious

59

The Storefront Evidence Score measures how clearly a live storefront earns the next click. Scores are Brand Tested’s opinion, built from public storefront pages and app signals on the scan date and our published v1.3 methodology. They aren’t statements of fact about any company. See something wrong? Request a correction.