Apps organized by the job they do for a founder, from getting found to running the shop. Adoption comes from our scan of 936 storefronts. Each Best-in-Class pick is the app the 20 top-graded brands run most, named only when at least 3 of them run it.
Bring in new customers and know which spend is working.
Knowing which ads really drive sales is how you scale spend with confidence.
12 of the 20 top-scoring brands (ranked without Tech Stack, 60%) run an app for Ads tracking and attribution, versus 31% of the 936 DTC storefronts we scanned (Brand Tested, Oct 9, 2026).
Creators, affiliates and happy customers who refer friends are the cheapest new customers there are.
8 of the 20 top-scoring brands (ranked without Tech Stack, 40%) run an app for Affiliates, creators and referrals, versus 15% of the 936 DTC storefronts we scanned (Brand Tested, Oct 9, 2026).
Best-in-Class pickSuperfiliateRun by 6 of the 20 top-graded brands, the most in this lane, and 76 of 936 storefronts overall.Turn the visit into an order, and the order into a bigger one.
Price, offer and page tests tell you what actually moves conversion instead of guessing.
6 of the 20 top-scoring brands (ranked without Tech Stack, 30%) run an app for Testing and CRO, versus 15% of the 936 DTC storefronts we scanned (Brand Tested, Oct 9, 2026).
Best-in-Class pickIntelligemsRun by 6 of the 20 top-graded brands, the most in this lane, and 138 of 936 storefronts overall.A page builder lets the team ship offer and ad-matched pages without a dev sprint.
3 of the 20 top-scoring brands (ranked without Tech Stack, 15%) run an app for Landing page builders, versus 8% of the 936 DTC storefronts we scanned (Brand Tested, Oct 9, 2026).
Every email or phone number captured is a customer you can sell to again for free.
9 of the 20 top-scoring brands (ranked without Tech Stack, 45%) run an app for Popups and list capture, versus 38% of the 936 DTC storefronts we scanned (Brand Tested, Oct 9, 2026).
Best-in-Class pickAliaRun by 6 of the 20 top-graded brands, the most in this lane, and 138 of 936 storefronts overall.Smart cart and product recommendations lift order value from traffic you already paid for.
8 of the 20 top-scoring brands (ranked without Tech Stack, 40%) run an app for Cart upsells and cross-sells, versus 24% of the 936 DTC storefronts we scanned (Brand Tested, Oct 9, 2026).
Best-in-Class pickRebuyRun by 8 of the 20 top-graded brands, the most in this lane, and 209 of 936 storefronts overall.Splitting the payment takes the sting out of a bigger first order.
1 of the 20 top-scoring brands (ranked without Tech Stack, 5%) run an app for Pay later at checkout, versus 7% of the 936 DTC storefronts we scanned (Brand Tested, Oct 9, 2026).
Bigger catalogs need search that finds the right product on the first try.
0 of the 20 top-scoring brands (ranked without Tech Stack, 0%) run an app for Search and merchandising, versus 1% of the 936 DTC storefronts we scanned (Brand Tested, Oct 9, 2026).
Win the second order, then the tenth.
Owned channels are where repeat revenue lives.
15 of the 20 top-scoring brands (ranked without Tech Stack, 75%) run an app for Email and SMS, versus 76% of the 936 DTC storefronts we scanned (Brand Tested, Oct 9, 2026).
Best-in-Class pickKlaviyoRun by 14 of the 20 top-graded brands, the most in this lane, and 679 of 936 storefronts overall.For anything people reorder, a subscription turns one sale into a habit.
7 of the 20 top-scoring brands (ranked without Tech Stack, 35%) run an app for Subscriptions, versus 34% of the 936 DTC storefronts we scanned (Brand Tested, Oct 9, 2026).
Best-in-Class pickStay AIRun by 5 of the 20 top-graded brands, the most in this lane, and 50 of 936 storefronts overall.Shoppers trust other shoppers more than any brand copy.
13 of the 20 top-scoring brands (ranked without Tech Stack, 65%) run an app for Reviews and UGC, versus 60% of the 936 DTC storefronts we scanned (Brand Tested, Oct 9, 2026).
Best-in-Class pickOkendoRun by 5 of the 20 top-graded brands, the most in this lane, and 178 of 936 storefronts overall.Points, perks and a well-timed postcard give a lapsed customer a reason to come back.
3 of the 20 top-scoring brands (ranked without Tech Stack, 15%) run an app for Loyalty and win-back, versus 10% of the 936 DTC storefronts we scanned (Brand Tested, Oct 9, 2026).
Tracking, returns and protection are where a first order becomes a second one.
2 of the 20 top-scoring brands (ranked without Tech Stack, 10%) run an app for Post-purchase experience, versus 9% of the 936 DTC storefronts we scanned (Brand Tested, Oct 9, 2026).
Answer customers well and see what is really happening on site.
Fast, consistent answers save orders before they turn into refunds.
8 of the 20 top-scoring brands (ranked without Tech Stack, 40%) run an app for Customer support, versus 24% of the 936 DTC storefronts we scanned (Brand Tested, Oct 9, 2026).
Best-in-Class pickGorgiasRun by 7 of the 20 top-graded brands, the most in this lane, and 191 of 936 storefronts overall.Watching real sessions and knowing who buys shows you what to fix next.
6 of the 20 top-scoring brands (ranked without Tech Stack, 30%) run an app for Session replay and customer insight, versus 33% of the 936 DTC storefronts we scanned (Brand Tested, Oct 9, 2026).
OuterSignal15Enter your store and we will scan the apps on your storefront and line them up against these lanes and the top 20.
Every tested brand page shows its stack lane by lane against its category and the top 20.
What each app does in its own words, who it is best for and which brands we spotted running it.
Ads tracking and attributionFind the exact data points to grow your brand.
204 of 936 storefrontsAffiliates, creators and referralsPersonalized storefronts for your best customers and creators.
76 of 936 storefronts
Affiliates, creators and referralsScale your influencer, affiliate, and referral marketing.
38 of 936 storefrontsTesting and CROA/B test prices, content, shipping, checkout & post-purchase.
138 of 936 storefrontsPopups and list captureCapture more email and SMS signups and increase opt-in rates with high-converting popups that adapt to each visitor.
138 of 936 storefronts
Popups and list captureIdentify, engage, and retain high-value shoppers. Capture anonymous website visitors, grow email lists, and boost revenue.
29 of 936 storefrontsPartner
Popups and list capturePop-ups and Spotlight anonymous visitor ID.
9 of 936 storefrontsCart upsells and cross-sellsRecommendations: cart, checkout, and post-purchase upsells.
209 of 936 storefrontsEmail and SMSEmail marketing, SMS, & WhatsApp that turn messages into sales.
684 of 936 storefronts
Email and SMSSMS & Email helping brands increase ROI.
128 of 936 storefronts
Email and SMSBuild incremental revenue and scale relationships with SMS.
71 of 936 storefronts
SubscriptionsThe subscription platform built for the fastest-growing brands.
186 of 936 storefrontsSubscriptionsFuel subscription growth with retention intelligence.
50 of 936 storefronts
SubscriptionsThe subscription platform top brands graduate to.
47 of 936 storefronts
SubscriptionsRetain customers with subscriptions, subscription box, bundles.
30 of 936 storefronts
Reviews and UGCCollect unlimited product reviews, star ratings, testimonials.
171 of 936 storefronts
Reviews and UGCConvert more with visual product reviews.
40 of 936 storefronts
Reviews and UGCUGC Platform for Instagram & TikTok Shop.
29 of 936 storefrontsPartnerCustomer supportInstantly resolve support inquiries and grow your business.
191 of 936 storefrontsSession replay and customer insightTurn orders into customer intelligence. See demographics, flag celebrities and executives, identify personas, and segment by any attribute into Klaviyo & Meta.
15 of 936 storefrontsAdoption = share of the 936 storefronts we scanned on Oct 9, 2026 where public storefront code shows at least one app in that lane. Apps that run only in checkout or the back office may not show up, so missing is not proof of absence. Ad pixels and Google Analytics are not counted because they usually load through a tag manager our scan cannot see into. Top 20 graded = the 20 highest Storefront Evidence Scores. Best-in-Class picks come from that data and never from partner status. Partner means a live referral link; it never changes a grade, a ranking or a pick. A few links to software partners are referral links, and we may earn a commission if you sign up, at no cost to you. Money never changes a score.
Disclosure: Cam Gawley, who edits Brand Tested, advises Sweet Addison’s founder. Cam Gawley, who edits Brand Tested, coaches Love Me Gluten Free as a client. Cam Gawley, who edits Brand Tested, owns GLiTCH, which is made in Grüns’ manufacturing facility. These brands are scored on the same published checklist as every other brand. All disclosures
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