Expert authority
"3rd party tested for protein content and purity."; expert partners.
David Protein
High-protein bars with 28g protein, 150 calories and 0g sugar.
David Protein’s Storefront Evidence Score85out of 100A
#6 of 180 scored · #2 of 33 in Food & Beverage
Is this your brand? Claim it freeThe short answerDavid Protein has a Storefront Evidence Score of 85 (A), #6 of the 180 DTC brands we have fully scored, as of Oct 9, 2026. Its strongest area is Tech Stack (92) and its biggest gap is Third-Party Validation (64), and its storefront runs Stay AI, Klaviyo forms, Yotpo and Superfiliate.
42% of the top-scoring brands run a cart upsell or cross-sell app.
Our scan didn’t find one on David Protein’s storefront. An upsell in the cart is the cheapest revenue on the site.
See all 2 unlocksShow reviews
Display ratings by flavor.
All 3 fixesThe stack
Stack Score 92
6 of 7 core app categories detected in public storefront code, by tier.
The Defaults
4Table stakes. Nearly every brand we scan runs these.
Supporting Cast
4Reviews, referrals, attribution, support and everything else.
Detected, not endorsed. Each app links to its profile in The Stack.
Go deeper
The full read
Brand analysisPositioning, point of view, audience, white space and validation
Strong 86
How strongly David Protein stands for something only it can say.
- "Designed for protein efficiency. Nothing else."
- Bars, shakes, pints.
Clear 64
- Review volume and rating shown. No review count found.
- Authority or third-party proof. "3rd party tested for protein content and purity."; expert partners.
- Star rating on the product page. Review widget (loox, okendo, yotpo) loads by script.
- Certifications or clinical backing shown. “nsf” on the site.
- Creator, affiliate or UGC presence. Creator or affiliate program detected: Superfiliate.
Primary. Protein-per-calorie purists.
What the site signals. "For the protein-per-calorie purist."
David Protein owns: The numbers: 28g protein, 150 calories, 0g sugar.
- Sweet Addison's owns: The middle lane: "Most cookies are boring 'health food' or sugar bombs."
- Magic Spoon owns: Childhood flavors with grown-up macros.
- Four Sigmatic owns: "The original mushroom coffee" with need-state blends.
Peers are other graded brands in the same category. Our read, from their own sites.
The strategist’s read
Where David Protein plays, and the next move
Protein bars engineered for protein per calorie.
Protein-per-calorie purists.
The numbers: 28g protein, 150 calories, 0g sugar.
Expert authority
"3rd party tested for protein content and purity."; expert partners.
Social proof
No review count found. Proof is the fastest way to make a new name feel safe.
Show reviews
Display ratings by flavor. Taste is the main question for a protein bar.
Our read, built from the quoted evidence on this page. Opinion, not fact.
Customer sentiment4.6 out of 5 from 379 reviews, hero products, love and gripes
4.6379 reviews across the products below
Hero products
- Pumpkin Spice4.6 · 320 reviews
- Vanilla Protein Milkshakes4.8 · 59 reviews
Ranked by the store’s own best-selling sort, reviewed products only.
What people love
Not enough review text readable on the page to call themes yet.
What they don’t
Not enough review text readable on the page to call themes yet.
Source: ratings and reviews shown on davidprotein.com product pages (Product page markup), read Oct 9, 2026. Rating and count as displayed. Themes come from the 0 review texts the pages let a visitor read; quotes are verbatim, trimmed to one sentence. The average rating is shown as the store displays it, for context. It isn’t part of the Storefront Evidence Score.
Score breakdown and evidenceEvery point, with the quote behind it
David leads with numbers ("High Protein Bars - 28g Protein, 150 Calories, 0g Sugar") and testing ("3rd party tested for protein content and purity."). We found no review count and the bundle page has no H1.
91Value Prop & Positioning20% of the scoreSee evidence
- ~Hero headline says what it is or the core benefitH1: "High Protein Bars - 28g Protein, 150 Calories, 0g Sugar".24/25
- ~Subhead makes the benefit specific"The most protein for the fewest calories."18/20
- ~Target customer and use occasion are clear"For the protein-per-calorie purist."12/15
- ~Category understood within five secondsProtein bars clear.19/20
86Point of View11% of the scoreSee evidence
- ~Differentiation versus alternatives is explicit"Designed for protein efficiency. Nothing else."17/20
- ~Distinct hooks and anglesBars, shakes, pints.13/15
64Third-Party Validation14% of the scoreSee evidence
- ~Review volume and rating shownNo review count found.3/20
- ~Authority or third-party proof"3rd party tested for protein content and purity."; expert partners.14/15
- ~Star rating on the product pageReview widget (loox, okendo, yotpo) loads by script.8/15
- ✓Certifications or clinical backing shown“nsf” on the site.10/10
- ✓Creator, affiliate or UGC presenceCreator or affiliate program detected: Superfiliate.10/10
82Offer & Angles16% of the scoreSee evidence
- ~Clear offer on homepage and PDP"Add any 4 cartons to your cart, get 1 FREE."18/20
- ~Risk reversal"Satisfaction Guarantee".12/15
- ~Reason to buy now"Limited-edition Pumpkin Spice."11/15
90Messaging Consistency9% of the scoreSee evidence
- ~Same core promise on homepage and PDPProtein efficiency on both.38/40
- ~Proof numbers match across pagesSame numbers.24/30
- ~Offer matches across pagesBundle offer on both.28/30
Homepage against product page, from the same scan.
88Site Experience19% of the scoreSee evidence
- ✓SW-02 Mobile viewport set upViewport meta tag present.10/10
- ✓SW-03 Images described with alt text108 of 111 homepage images have alt text.5/5
- ✓SW-04 Images below the fold load lazily106 of 111 homepage images lazy-load.5/5
- ✓SW-10 Search that finds thingsSearch box in the header code.10/10
- ✓SW-11 Cart top right with a live countCart link with a live item count.10/10
- ✓SW-12 Free shipping threshold in plain sight“Free shipping over $40” on the homepage.10/10
- ✓SW-13 Two or more ways to get helpSupport via chat, contact page.5/5
- ✓SW-14 Policies one click awayPolicy links in the footer.5/5
- ✓HP-01 One clear H1One clear H1.10/10
- ✓HP-04 Offer bar under the header“Free shipping over $40” on the homepage.10/10
- ✓HP-10 Bestsellers up front“Best sellers” section on the homepage.10/10
- ✓HP-11 Shop by category8 collection links on the homepage.5/5
- ✓HP-12 A story block or founder note“Founder” on the homepage.5/5
- ✓HP-14 A real reason to buy now“Limited edition”.5/5
- ✕PDP-01 Product name under 65 charactersNo product title in an H1.0/5
- ~PDP-03 Reviews on the pageRatings and reviews show on the product page once the review widget loads; they are not in the page source.11/15
- ✕PDP-05 Thumbnails, video and variant images0 product images in the gallery code.0/5
- ✓PDP-09 Quantity and variant pickers that update the priceQuantity input and variant picker.5/5
- ✓PDP-10 Savings shown with a strikethroughCompare-at price shown on the PDP.5/5
- ✓PDP-11 Subscribe and save in the buy boxSubscribe option in the buy box.10/10
- ~PDP-12 Bundles or upsells on the pageA bundle or pairing block shows on the product page once its widget loads; it is not in the page source.8/10
- ✓PDP-14 Pay later for higher price pointsPay later option (payment-terms) on the PDP.5/5
- ✓PDP-15 Guarantee in the buy box“Satisfaction Guarantee” on the PDP.10/10
- ~PDP-16 Shipping and returns spelled outShipping note on the PDP, no returns note.5/10
- ~PDP-17 Details, ingredients or FAQ in accordions"FAQs".8/10
Lab speed (Core Web Vitals) isn’t scored yet.
92Tech Stack11% of the scoreSee evidence
Coverage of the seven core app categories. Full breakdown in the Stack Score below.
Storefront Evidence Score, methodology v1.3: 7 of 7 areas scored.
How you stack up2 unlocks vs Food & Beverage peers and the top 20
2unlocks
waiting
waiting
03 · How you stack up
David Protein vs. the best
David Protein runs 6 of the 10 lanes we track. Here it is next to 261 Food & Beverage storefronts and our top 20. Start with the first gap on the list.
CRO and testing
Unlock32% of the top-scoring brands run a CRO or testing tool. Our scan didn’t find one on David Protein’s storefront. Without a test tool, every change to the page is a coin flip.
What the top 10 run here:
Intelligems5 of 10
Intelligems5 of 10Most common across our scan:Intelligems
IntelligemsReviews and UGC
David Protein: running it
YotpoAttribution
David Protein: running itEElevar
PDP and landing pages
Not spottedOnly 16% of peers run one, so it doesn’t count as an unlock.
Post-purchase experience
Not spottedOnly 11% of peers run one, so it doesn’t count as an unlock.
Adoption is the share of storefronts where our Oct 9, 2026 scan found at least one app in the lane. Apps that live only in checkout or the back office can hide from a scan, so “not spotted” doesn’t mean missing. App names show what other brands run. They aren’t endorsements. A few links to software partners are referral links, and we may earn a commission if you sign up, at no cost to you. Money never changes a score.
The stack by funnel stageCoverage across acquisition, conversion and retention
Acquisition100/100Getting new people in the doorDetails
Every core category in this pillar is covered.
Retention100/100Bringing them back for moreDetails
Every core category in this pillar is covered.
CRO / Experience50/100Turning visits into ordersYotpoDetails
Yotpo- No post-purchase / upsells app spotted. Most common in the top 20: Rebuy
Spotted in public storefront code, scanned Oct 9, 2026. Checkout and back-office apps can hide from a scan, so treat a gap here as something to check.
Fix this week3 specific changes, free
Show reviews
NowNone found.
TryDisplay ratings by flavor.
Why it matters
Taste is the main question for a protein bar.
Add an H1 to the bundle page
NowNo H1 on the PDP.
Try"Build a bundle: buy 4, get the 5th free."
Why it matters
Clear H1s help search and scanning.
Name the testing lab
Now"3rd party tested" without a name.
TryName the lab or certificate.
Why it matters
Specific proof beats generic.
Storefront Evidence Scores are our editorial opinion, based on our published methodology and the public evidence on this page as of Oct 9, 2026. They are not statements of fact about a company’s legal compliance, finances or product safety. Grades are set against the DTC field we score: 82 or higher is in the A range (the scale). Methodology · Request a correction
For the David Protein team
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