Who should run it
The default retention channel for most Shopify brands from first sale to enterprise.
Based on Klaviyo’s public positioning (source above).
Keep them · Email and SMSWhat is Klaviyo?
“Email marketing, SMS, & WhatsApp that turn messages into sales.”
In Klaviyo’s own words, from apps.shopify.com/klaviyo-email-marketing, retrieved Oct 9, 2026.
684brands spotted running Klaviyo105 of them fully scored
Who runs it
- 73%of the 936 storefronts we scanned (684)
- 14 of 20top-graded brands run it
- No. 1by storefronts in Email and SMS, and our Best-in-Class pick
From our Oct 9, 2026 storefront scan. Top-graded = the 20 highest Storefront Evidence Scores with Tech Stack left out, so the stack never grades itself (why).
Spotted in the wild
Brands running Klaviyo
Detected Oct 9, 2026 from public storefront code. Scored brands first, by score. Not an endorsement: these brands have not endorsed Klaviyo or Brand Tested.
GrünsSupplements87
FealsHealth & Wellness86
Magic MindSupplements86
Sweet Addison'sFood & Beverage86
David ProteinFood & Beverage85
Magic SpoonFood & Beverage83
The Earthling Co.Personal Care83
Busy BabyBaby & Kids82
Native PetPets82
DRMTLGYSkincare81
Four SigmaticFood & Beverage81
Moon JuiceSupplements81
Open FarmPets81
ChompsFood & Beverage80
FultonAccessories & Jewelry80
UKLASHBeauty80
BARKPets79
Honest PawsPets79
LemmeSupplements79
Love Me Gluten FreeFood & Beverage79
True ClassicApparel79
alice mushroomsHealth & Wellness78
Cozy EarthHome Goods78
Dad GrassHealth & Wellness78
FinnPets78
FishwifeFood & Beverage78
OgeeSkincare78
PhylaSkincare78
Zesty PawsPets78
Beekeeper's NaturalsHealth & Wellness77
CanopyHome Goods77
Laird SuperfoodFood & Beverage77
mitogrowHome Goods77
MomentousSupplements77
Nostalgic Skin CoPersonal Care77
Wild EarthPets77
ErgattaFitness76
HexCladHome Goods76
GainfulSupplements75
KnixApparel75
Loop EarplugsHealth & Wellness75
PerelelSupplements74
Purely ElizabethFood & Beverage74
Reel PaperPersonal Care74
REP FitnessFitness74
HiyoFood & Beverage73
NutcaseFood & Beverage73
Once Upon a FarmBaby & Kids73
PlaygroundPersonal Care73
CaselyAccessories & Jewelry72
GlamneticBeauty72
OLIPOPFood & Beverage72
Our PlaceHome Goods72
playgeniBaby & Kids72
CeremoniaPersonal Care71
HypericeFitness70
MaryRuth'sSupplements70
maxbonePets70
MonosAccessories & Jewelry70
The LaundressHome Goods70
Caitlyn MinimalistAccessories & Jewelry69
Health-AdeFood & Beverage69
maudePersonal Care69
Perfect SnacksFood & Beverage69
Sofie Pavitt FaceSkincare69
Ten ThousandFitness69
CurlsmithBeauty68
DedCoolBeauty68
GlossierBeauty68
SnifBeauty68
Bandit RunningFitness67
Fable PetsPets67
Roe WellnessBaby & Kids67
Set ActiveFitness67
WoxerApparel67
Saint and SofiaApparel66
Tommy JohnApparel66
Dagne DoverAccessories & Jewelry65
Kate FarmsHealth & Wellness65
LeNOSEPersonal Care65
ParachuteHome Goods64
BriogeoPersonal Care63
gorjanaAccessories & Jewelry63
KinnAccessories & Jewelry63
Lil Luv DogPets63
GrazaFood & Beverage62
TALAFitness62
BalaFitness61
Earth RatedPets61
GardencupFood & Beverage61
Wild OnePets61
Liquid DeathFood & Beverage60
MockingbirdBaby & Kids60
PAVOIAccessories & Jewelry60
SmartSweetsFood & Beverage60
InfluxiousBeauty59
Golden ChildPets58
BetterDays HairPersonal Care57
FroshBaby & Kids57
Sarah FlintApparel57
Exponent EdgeFitness56
OwalaHome Goods55
Honey Mama'sFood & Beverage53
LVLSSupplements53
ZeviaFood & Beverage51
(Not So) BoringFood & Beverage
3 Farm DaughtersFood & Beverage
39BCPersonal Care
4AMSkincareAPA Pup AbovePets
AerchitectHome Goods
Alba HealthHealth & Wellness
Aleeza ParisApparel
AligneApparel
AlohaSupplements
AlphaInfusePersonal Care
Alya HealthSupplements
Ancient CrunchFood & Beverage
Andie BodySupplements
ANNOORYAccessories & Jewelry
AnyaBaby & KidsAKApothékaryHealth & Wellness
Après CookiesFood & Beverage
Apteka EssentialsPersonal Care
AreyBeauty
ArraeSupplements
Athletic BrewingFood & Beverage
Attn:GracePersonal Care
AvalineFood & Beverage
AVROSupplements
AwayAccessories & Jewelry
Ayoh!Food & Beverage
AyurvedistHealth & Wellness
Bachan'sFood & Beverage
BakefulFood & Beverage
BanzaFood & Beverage
Barn & WillowHome Goods
Barrington GiftsHome Goods
Battle BarsFitness
BaubleBarAccessories & Jewelry
Be LOVEFood & Beverage
Be RootedHome Goods
Beast HealthHome Goods
BeastiePets
Beautiful ThingHome Goods
Beauty BakerieBeauty
beeceeBeauty
Beekeeper CoffeeFood & Beverage
BeePopFood & Beverage
Beer Die GuysHome Goods
Begin HealthSupplements
BeGOATFood & Beverage
BeisAccessories & Jewelry
BejouSkincare
BellyciousFood & Beverage
BevimiSupplements
Beyond YogaApparel
Big Ass LuxuriesHome Goods
Big Bold HealthSupplements
BigBoomFitness
BillyPersonal Care
BIOLOGICASupplements
BIOptimzersSupplements
Birdie®Home Goods
BK BeautyBeauty
Bloc WinesFood & BeverageBNBloom NutritionSupplements
BLUE BEARFood & Beverage
Blue FarmFood & Beverage
BLUwaterHealth & Wellness
Bob BodywashPersonal Care
BobbieBaby & Kids
Bocce's BakeryPets
Boerne BrandFood & Beverage
BokaPersonal Care
Bon ElliotSkincare
BonBonFood & Beverage
BoodyApparel
BotivoFood & Beverage
Bounce CurlBeauty
BowlcutFood & BeverageBPBrami PastaFood & Beverage
Brandon BlackwoodAccessories & Jewelry
Breath DeathPersonal Care
BrumefilterHome Goods
Bubs NaturalsSupplements
Buff BeautyBeauty
Bully BillowsPets
Bundle x JoyPets
BuoySupplements
Business & Pleasure Co.Home Goods
BYBISkincare
Cabau LifestyleSupplements
cadootz!Food & Beverage
Cafe ForgotApparel
CalaverasFood & Beverage
Cali SoberFood & Beverage
Carbone Fine FoodFood & Beverage
Carte Blanche BeautySkincare
Cat YearsPets
CeanFitness
Celtic Sea SaltHealth & Wellness
CerebellyBaby & Kids
Chief NutritionSupplementsCChimiFood & Beverage
ChippinPets
ChocxoFood & Beverage
ciele cosmeticsBeauty
City BootsApparel
ClarifionHome Goods
Clevr BlendsFood & Beverage
Clio SnacksFood & Beverage
Coal HeadwearAccessories & Jewelry
CocokindSkincare
CocolabPersonal Care
CometeerFood & Beverage
ComfrtApparel
Comrad SocksApparel
Conserving BeautySkincare
ContrappostoBeauty
Copper Cow CoffeeFood & Beverage
Cords ClubAccessories & Jewelry
Cowboy ColostrumSupplements
Cowgirl WaterFood & Beverage
Crazy MountainFood & Beverage
Crep ProtectAccessories & Jewelry
Crown AffairBeauty
CRÈEM OrganicsSkincare
CuggoBaby & Kids
CURESupplements
CutipatchPersonal Care
Cuzen MatchaFood & Beverage
CymbiotikaSupplements
Dae HairBeauty
Daily CrunchFood & Beverage
Daily HarvestFood & Beverage
DailyBasisSupplements
Daisy by ShelbyPets
DakozoAccessories & Jewelry
DalstrongHome Goods
DAMDAMSkincare
Dame ProductsPersonal Care
DandylionPets
De SoiFood & Beverage
Deal and DinkFitness
DeepsHealth & Wellness
Demi SpiritsFood & Beverage
Dew MightySkincare
Dime BeautySkincare
Dirty LabsHome Goods
Dog is HumanPets
Dolce GlowBeauty
dpHUEBeauty
Dr. Max'sSkincare
Dr. SquatchPersonal Care
DreamJellieHealth & Wellness
Drink FussieFood & Beverage
Drink HeistFood & Beverage
Drink TessoFood & Beverage
DuerApparel
Dune SuncareSkincare
DynastySupplements
DÔENApparel
Eat SessyFood & BeverageEWEat WobbleFood & Beverage
EchelonFitness
Elemind StoreHealth & Wellness
Elite ElevenFitness
ElixSupplements
EloreaBeauty
Ember SlownFood & Beverage
Embr LabsHealth & Wellness
ENERGYbitsSupplements
Entle BeautePersonal Care
EquilibriaSupplements
Era69Personal Care
EsemblyBaby & Kids
Esker BeautyPersonal Care
Evangelista LingerieApparel
EveredenSkincare
EverlaneApparel
Everyday AlchemistHealth & Wellness
Evvy®Health & Wellness
Explorer Cold BrewFood & Beverage
Exponent BeautySkincare
Fancy MonkeyFood & Beverage
FarqSkincare
Favorite DaughterApparel
FeastablesFood & Beverage
Final Boss SourFood & Beverage
First PersonHealth & Wellness
Flamingo EstateHome Goods
FlewdHealth & Wellness
FlexPersonal Care
Fly By JingFood & Beverage
Flynny'sPersonal Care
Folk ClothingApparel
FOND Bone BrothFood & BeverageFForkfulFood & Beverage
FormeFitness
Freedom DeodorantPersonal Care
FreestyleBaby & Kids
Fresh Clean ThreadsApparel
FROST ButtercreamFood & Beverage
Fruit RiotFood & Beverage
Funday Natural SweetsFood & Beverage
GamineBeauty
GEMSupplements
Generation SportFitness
GeometryHome Goods
Get NomieBaby & Kids
GIRHome Goods
Girlfriend CollectiveFitness
Glas SkinSkincare
Glow by Hormone UniversitySupplements
Glow TherapySkincare
GodModeApparel
GoldeHealth & Wellness
GoldieFood & Beverage
Good Girl SnacksFood & Beverage
GOOD GOODFood & Beverage
GoodlesFood & Beverage
GoodrAccessories & Jewelry
Gorilla MindSupplements
GratsiFood & Beverage
GroundedFood & BeverageGSGuava SmellsBeauty
Guests on EarthHome Goods
GurunandaPersonal Care
Gymkhana Fine FoodsFood & Beverage
HabitONEHealth & Wellness
HallPassFood & Beverage
happiness projectApparel
Happy AgingSupplements
Harken SweetsFood & Beverage
Harper WildeApparel
HARTAccessories & Jewelry
Heaven MayhemAccessories & Jewelry
Heavenly HunksFood & Beverage
Heritage KulfiFood & Beverage
Hey Girl RunFitnessHHickiesAccessories & Jewelry
Higher DoseSupplements
HilmaSupplements
HippeasFood & Beverage
HiyaSupplements
HOBOAccessories & Jewelry
HoldOnHome Goods
Honey HouseFood & BeverageHOHorae of SpringPersonal Care
House of MarMarHome GoodsHTHow TeaFood & Beverage
HulkenAccessories & Jewelry
HydrantHealth & Wellness
Hylo AthleticsFitness
I wanna sleepHealth & Wellness
ID FormulaSupplementsIimmiFood & Beverage
In Season SkinSkincare
iotaSkincare
iRESTORESkincare
Iris of the MoonBeauty
It's OlioFood & Beverage
JaanuuApparel
JoggyFood & Beverage
JotFood & Beverage
JournéeFood & Beverage
JumpZyllaFitness
JunaSupplements
JuniFood & Beverage
JunklessFood & Beverage
JupiterSupplements
Just FredPetsJIJust Ice TeaFood & Beverage
Ka'ChavaHealth & Wellness
Kettle & FireFood & Beverage
KilgourMDBeauty
Kill CrewFitness
Kin EuphoricsFood & Beverage
Kind PatchesHealth & Wellness
KindTailPets
KinetiPathFitness
KombucheryFood & Beverage
KopfloHealth & Wellness
KosasBeauty
Kulani KinisApparelLSLa SaumFood & BeverageLLacevoBaby & Kids
LashifyBeauty
Laundry SauceHome Goods
Lemon of the SunHome Goods
Line One HairPersonal Care
LippmannBeauty
Live TintedBeauty
LNDRFitnessLDLockwood Distilling Co.Food & Beverage
Loco BebeBaby & Kids
LoisaFood & Beverage
LomiHome Goods
LSKDApparel
Lucy & Co.Pets
Lula OilFood & Beverage
Luna DailyPersonal Care
LunoBaby & Kids
LUS BrandsBeauty
MAC EnergyFood & Beverage
Made by NachoPets
MadeGoodFood & Beverage
magic milkHealth & Wellness
MagnaFood & Beverage
Makeup by MarioBeauty
MalbonApparel
MalkOrganicsFood & Beverage
MaloaBaby & KidsMMangonesFood & Beverage
ManiscreenSkincareMCManta ChocolateFood & Beverage
ManukoraFood & Beverage
Maple HouseHome Goods
Mark The TailorApparel
MarshmallooHealth & Wellness
Mason DixieFood & Beverage
MayahPersonal Care
MayvennBeauty
Maze HairPersonal Care
Meati FoodsFood & Beverage
Meira ActiveFitness
MelalightHealth & Wellness
Melati DrinksFood & Beverage
Melting ForestFood & Beverage
Mented CosmeticsBeauty
MERIT BeautyBeauty
Mid-Day SquaresFood & Beverage
Midi BitesFood & Beverage
MiLaFood & Beverage
Milano Di RougeApparel
MilkadamiaFood & Beverage
MimoaFitness
MinuSkincareMAMonica + AndyBaby & Kids
MoonbrewHealth & Wellness
MOSHHealth & Wellness
Mother ScienceSkincareMSMother's SheaSkincare
Mr. FancyFood & Beverage
Mrbl GoodsPersonal Care
mudPets
MUD\WTRFood & Beverage
MuffitsFood & Beverage
Muscle NationFitness
My Happy FloSupplements
MyndrHealth & Wellness
NecessairePersonal Care
NeededSupplements
NegativeApparel
NeiwaiApparel
NelloFood & Beverage
Nero FabricFitness
Nest New YorkHome Goods
NeutonicSupplements
night knightHealth & Wellness
NightcapPersonal Care
NomioSupplements
NOONHealth & Wellness
NoonFood & Beverage
NoriHome Goods
Now You LiveFitness
Nugget ComfortBaby & Kids
NurturebioBaby & KidsOEOak & EdenApparel
Oak EssentialsSkincare
Oatlandia FoodsFood & Beverage
Oats OvernightFood & Beverage
OdeleBeauty
oHyFood & Beverage
Olive and JuneBeauty
Olive and PiperAccessories & Jewelry
OLIVEASupplements
OliviaUmmaSkincare
OmeHome Goods
OmmageBeauty
OmoraBeauty
OMORPHOFitness
On the BrightsideFood & Beverage
One Trick PonyFood & Beverage
OneSkinSkincareOOnformPersonal Care
Only CurlsBeauty
OrebellaBeauty
OzenPersonal Care
OéFood & Beverage
Paper LondonApparel
ParagonFitness
Partake FoodsFood & Beverage
PeaceApparel
PeachiesBaby & Kids
PehrBaby & Kids
PepperApparel
PeppertuxFood & Beverage
Petit PotFood & Beverage
PinchFood & Beverage
Pip & NutFood & Beverage
PipetteBaby & Kids
PivitSupplements
PJ CollectionHome Goods
Plant PeopleHealth & Wellness
PlantPaperHome Goods
Playa DiaFood & Beverage
Playhouse MD™Baby & Kids
PlayologyPets
PlayperBaby & Kids
PopSipsFood & Beverage
Portland Pet Food CompanyPets
PosanaFood & Beverage
Posh PeanutBaby & Kids
Preme FoodsHealth & Wellness
Pressed JuiceryFood & Beverage
PrestFood & Beverage
PrimaFood & Beverage
PrimaryBaby & Kids
Project ClaerAccessories & Jewelry
PromixSupplements
PruzanFitness
PSD UnderwearApparel
PupfordPets
QuayAccessories & Jewelry
Quiet DoseSkincare
RalleeFitness
RE:YOUPersonal Care
Reale ActivesSkincare
RecessFood & Beverage
RejuviaHealth & Wellness
Remedy ScienceSkincare
Reprise HealthSupplementsRRestHealth & Wellness
Revival RugsHome Goods
RidgeAccessories & Jewelry
RiffFood & Beverage
Rigby PetsPets
Ring conciergeAccessories & Jewelry
Rip VanFood & Beverage
Ripple FoodsFood & Beverage
RitualSupplements
Rosen SkincareSkincare
RowanAccessories & Jewelry
Rowing BlazersApparel
RuhvedaBeauty
Ryze CoffeeFood & Beverage
RŌZBeauty
Sach FoodsFood & Beverage
Saigon BonbonFood & Beverage
Saint SpritzFood & Beverage
Salt & StonePersonal Care
SaltairPersonal Care
SarellyAccessories & Jewelry
SauzFood & Beverage
Save TreesHome Goods
SAYSOFood & Beverage
Scotch PorterPersonal Care
Screen SkinzAccessories & Jewelry
Seaker SunSkincare
Second HelpingHome Goods
Seven SundaysFood & Beverage
Shaping New TomorrowApparel
SheathApparel
Simple ModernHome Goods
Simply GumFood & Beverage
Singular CarePersonal Care
SkinKickSkincare
SkyPopFood & Beverage
Sleep KarmaHealth & Wellness
Smash FoodsFood & Beverage
Smash KitchenHome Goods
SnagApparel
So Good So YouFood & Beverage
Social Burn CandlesHome Goods
Sol-tiFood & Beverage
Solace BandsAccessories & Jewelry
Solara SuncareSkincare
SollosFood & Beverage
SomnoraHealth & Wellness
SourseSupplements
South 40 SnacksFood & Beverage
Sove CollectiveApparel
SpeksAccessories & Jewelry
SpicewellFood & Beverage
Splits59paretoFitness
SpringlandPets
St. BingoHome Goods
Standard ProcedureSkincare
Stasher BagHome Goods
Stellar BeautyBaby & Kids
Stone & SkilletFood & Beverage
Stuck SoapPets
StudsAccessories & Jewelry
SueetSkincare
SuetCoFood & Beverage
Summer CampFood & Beverage
Summer FridaysSkincareSLSunday LightHome Goods
Sup SyrupFood & Beverage
SupergutHealth & Wellness
SurelyFood & Beverage
SURIPersonal Care
Sweet Hat CoAccessories & Jewelry
TakeawaysFood & Beverage
TartFood & Beverage
Tea DropsFood & Beverage
TeletiesAccessories & Jewelry
Terra KaffeHome Goods
Terra OriginSupplements
The Clever BabyBaby & Kids
The Coconut CultSupplements
The CycleHealth & Wellness
The Prep KitchenFood & Beverage
The SmileryPersonal Care
The Spiral BibleHome Goods
The Steam BarBeauty
Thesis NootropicsSupplements
Theyia CosmeticsBeauty
thirsteeSupplements
Three Wishes CerealFood & BeverageTMTiCk MiTTPets
Tin CanBaby & Kids
Tmpl8 HairPersonal Care
TomboyXApparel
Tonal CosmeticsBeauty
Toon AtelierHome Goods
TortugaAccessories & Jewelry
Tower 28Beauty
TOZIFood & Beverage
TrelliSupplements
TRUBARFood & Beverage
Tsubi SoupFood & Beverage
Tuft & PawPets
Two Blind BrothersApparel
TypicalHome Goods
Uncommon JamesAccessories & Jewelry
Under 510Apparel
UNDO GummiesSupplements
Universal StandardApparel
UnwiltedHome GoodsUBUoma BeautyBeauty
UrbanStemsHome Goods
URVI®Supplements
Vaca ChipsFood & Beverage
Vacation®Skincare
Venus Et FleurHome Goods
Veracity HealthSupplements
Versed SkinBeauty
VibboFood & Beverage
Violette_FRBeauty
Virgin HarvestFood & Beverage
VitaHustleHealth & Wellness
Vize SkinSkincareVVYVESupplements
WAERBeauty
WaglabPets
Wandering BearFood & Beverage
WashWiseHome Goods
WastedFood & Beverage
Who Gives a CrapHome Goods
WILDEFood & Beverage
Wishing WellHome Goods
WMP EyewearAccessories & Jewelry
WonderadeBaby & KidsWWonderPopFood & BeverageWSWooden Spoon HerbsSupplements
WoolinoBaby & Kids
WoolybubsBaby & Kids
Xena WorkwearApparel
Xula HerbsHealth & Wellness
Yew DrinksFood & Beverage
YISE BeautySkincare
Yoga StrongFitness
Yom BeautyBeauty
Young King Hair CareBeauty
Zab'sFood & Beverage
Zack's MightyFood & Beverage
ZBioticsSupplements
Zee.DogPetsZZestHealth & Wellness
ZEYAHome Goods
ZitStickaSkincareSame lane
Other apps in Email and SMS
Storefronts running each, from the same scan.
Compare your stack against the top 20.