Social proof
"OVER 5,000 5-STAR REVIEWS" on the homepage; PDP: "4.528914 / 5 from 709 reviews."
Wild Earth
Vet-developed, plant-based dog food and superfood treats on subscription.
Wild Earth’s Storefront Evidence Score77out of 100B
#46 of 180 scored · #7 of 14 in Pets
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The short answerWild Earth has a Storefront Evidence Score of 77 (B), #46 of the 180 DTC brands we have fully scored, as of Oct 9, 2026. Its strongest area is Tech Stack (92) and its biggest gap is Value Prop & Positioning (51), and its storefront runs Recharge, Rebuy, Yotpo and Yotpo Loyalty.
47% of Pets brands run a popup or list growth tool.
Our scan didn’t find one on Wild Earth’s storefront. Every email or phone number captured is a customer you can reach again for free.
See all 2 unlocksSay plant-based dog food in the hero
Lead with "Vet-developed, plant-based dog food" and the 5,000 reviews.
All 3 fixesThe stack
Stack Score 92
6 of 7 core app categories detected in public storefront code, by tier.
Supporting Cast
4Reviews, referrals, attribution, support and everything else.
Detected, not endorsed. Each app links to its profile in The Stack.
Go deeper
The full read
Brand analysisPositioning, point of view, audience, white space and validation
Clear 77
How strongly Wild Earth stands for something only it can say.
- Plant-based dog food is a clear point of difference.
- Plant-based formulas and superfood treats.
Strong 89
- Review volume and rating shown. "OVER 5,000 5-STAR REVIEWS" on the homepage; PDP: "4.528914 / 5 from 709 reviews."
- Authority or third-party proof. "Vet Developed" claims.
- Star rating on the product page. 4.5 stars from 63 reviews in the product data.
- Certifications or clinical backing shown. “Cruelty Free” on the site.
- Creator, affiliate or UGC presence. Creator or affiliate program detected: Yotpo Loyalty.
Primary. Owners who want to cut meat from the bowl without cutting nutrition.
What the site signals. Active and aging dogs on the PDP; nothing on the homepage.
Wild Earth owns: The plant-based bowl, backed by thousands of five-star reviews.
- Native Pet owns: Vet authority: a board-certified veterinary nutritionist.
- Open Farm owns: Traceability: "100% traceable" food.
- BARK owns: Surprise and theme: licensed boxes your dog actually tears into.
Peers are other graded brands in the same category. Our read, from their own sites.
The strategist’s read
Where Wild Earth plays, and the next move
Plant-based dog food positioned as vet-developed nutrition.
Owners who want to cut meat from the bowl without cutting nutrition.
The plant-based bowl, backed by thousands of five-star reviews.
Social proof
"OVER 5,000 5-STAR REVIEWS" on the homepage; PDP: "4.528914 / 5 from 709 reviews."
Expert authority
"Vet Developed" claims. An outside voice (expert, award, press) does the convincing you cannot do yourself.
Say plant-based dog food in the hero
Lead with "Vet-developed, plant-based dog food" and the 5,000 reviews. A new kind of dog food needs one sentence of explanation before the flavors.
Our read, built from the quoted evidence on this page. Opinion, not fact.
Customer sentiment4.6 out of 5 from 481 reviews, hero products, love and gripes
4.6481 reviews across the products below
Hero products
- Performance Formula Dog Food4.5 · 63 reviews
- Maintenance Formula Dog Food4.6 · 418 reviews
Ranked by the store’s own best-selling sort, reviewed products only.
What people love
Not enough review text readable on the page to call themes yet.
What they don’t
Not enough review text readable on the page to call themes yet.
Source: ratings and reviews shown on wildearth.com product pages (Product page markup and Product page rating), read Oct 10, 2026. Rating and count as displayed. Themes come from the 0 review texts the pages let a visitor read; quotes are verbatim, trimmed to one sentence. The average rating is shown as the store displays it, for context. It isn’t part of the Storefront Evidence Score.
Score breakdown and evidenceEvery point, with the quote behind it
Wild Earth has big proof ("OVER 5,000 5-STAR REVIEWS", 709 reviews on the PDP) and a clear first-order offer. There is no H1 or headline promise on the homepage, so a shopper sees a grid of flavors before learning why a plant-based dog food is worth trying.
51Value Prop & Positioning20% of the scoreSee evidence
- ~Hero headline says what it is or the core benefitNo H1; product names lead the page.6/25
- ~Subhead makes the benefit specific"Ingredients with a Purpose" and "Vet-developed, 100% plant-based nutrition for active and aging dogs" on the PDP.11/20
- ~Target customer and use occasion are clearActive and aging dogs on the PDP; nothing on the homepage.10/15
- ~Category understood within five secondsTitle says "Vegan Nutrition for Healthy Dogs & Cats"; the page itself is a product grid.14/20
77Point of View11% of the scoreSee evidence
- ~Differentiation versus alternatives is explicitPlant-based dog food is a clear point of difference.15/20
- ~Distinct hooks and anglesPlant-based formulas and superfood treats.12/15
89Third-Party Validation14% of the scoreSee evidence
- ~Review volume and rating shown"OVER 5,000 5-STAR REVIEWS" on the homepage; PDP: "4.528914 / 5 from 709 reviews."17/20
- ~Authority or third-party proof"Vet Developed" claims.10/15
- ✓Star rating on the product page4.5 stars from 63 reviews in the product data.15/15
- ✓Certifications or clinical backing shown“Cruelty Free” on the site.10/10
- ✓Creator, affiliate or UGC presenceCreator or affiliate program detected: Yotpo Loyalty.10/10
82Offer & Angles16% of the scoreSee evidence
- ~Clear offer on homepage and PDP"Save 20% On All Dog Food + Free Shipping" and "20% off first order".17/20
- ~Risk reversal"Happiness Guarantee" on the PDP.12/15
- ~Reason to buy now"Be one of the first 50 new subscribers" for a free gift.12/15
80Messaging Consistency9% of the scoreSee evidence
- ~Same core promise on homepage and PDPPlant-based on both; the homepage never states it.30/40
- ~Proof numbers match across pages5,000+ five-star on the homepage, 709 on the PDP, and "OVER 50,000 HAPPY CUSTOMERS"; different measures.22/30
- ~Offer matches across pages20% off and free shipping on both pages.28/30
Homepage against product page, from the same scan.
81Site Experience19% of the scoreSee evidence
- ✓SW-02 Mobile viewport set upViewport meta tag present.10/10
- ~SW-03 Images described with alt text148 of 175 homepage images have alt text.2/5
- ✓SW-04 Images below the fold load lazily136 of 175 homepage images lazy-load.5/5
- ✓SW-10 Search that finds thingsSearch box in the header code.10/10
- ✕SW-11 Cart top right with a live countNo cart link found in the header code.0/10
- ~SW-12 Free shipping threshold in plain sightFree shipping mentioned without a threshold.5/10
- ✓SW-13 Two or more ways to get helpSupport via email, phone, chat, contact page.5/5
- ✓SW-14 Policies one click awayPolicy links in the footer.5/5
- ~HP-01 One clear H1No H1 on the homepage.2/10
- ✓HP-04 Offer bar under the header“Save 20% On All Dog Food + Free Shipping” on the homepage.10/10
- ✓HP-10 Bestsellers up front“Best Sellers” section on the homepage.10/10
- ✓HP-11 Shop by category4 collection links on the homepage.5/5
- ✓HP-12 A story block or founder note“Founder” on the homepage.5/5
- ✕HP-14 A real reason to buy nowNo dated or limited reason to buy now on the homepage.0/5
- ✓PDP-01 Product name under 65 characters“Performance Formula Dog Food” (28 characters).5/5
- ~PDP-03 Reviews on the page"4.528914 / 5 from 709 reviews." on the PDP.14/15
- ✕PDP-05 Thumbnails, video and variant images0 product images in the gallery code.0/5
- ✓PDP-09 Quantity and variant pickers that update the priceQuantity input and variant picker.5/5
- ✓PDP-10 Savings shown with a strikethroughCompare-at price shown on the PDP.5/5
- ✓PDP-11 Subscribe and save in the buy boxSubscribe option in the buy box.10/10
- ✓PDP-12 Bundles or upsells on the page“You May Also Like” on the PDP.10/10
- ✓PDP-14 Pay later for higher price pointsPay later option (SHOPIFY-PAYMENT-TERMS) on the PDP.5/5
- ✓PDP-15 Guarantee in the buy box“Guaranteed Analysis” on the PDP.10/10
- ✓PDP-16 Shipping and returns spelled outShipping and returns terms on the PDP.10/10
- ✓PDP-17 Details, ingredients or FAQ in accordionsIngredient details on the PDP.10/10
Lab speed (Core Web Vitals) isn’t scored yet.
92Tech Stack11% of the scoreSee evidence
Coverage of the seven core app categories. Full breakdown in the Stack Score below.
Storefront Evidence Score, methodology v1.3: 7 of 7 areas scored.
How you stack up2 unlocks vs Pets peers and the top 20
2unlocks
waiting
waiting
03 · How you stack up
Wild Earth vs. the best
Out of 10 lanes, Wild Earth covers 6. The comparison: 47 Pets storefronts and the 20 top-scoring brands on The Board. The gaps are listed biggest first.
Popups and list growth
UnlockNo popup or list growth tool spotted on Wild Earth’s store, while 47% of Pets brands run one. Every email or phone number captured is a customer you can reach again for free.
CRO and testing
Unlock30% of the top-scoring brands run a CRO or testing tool. Our scan didn’t find one on Wild Earth’s storefront. Price, offer and page tests show what really moves conversion, so nobody has to guess.
What the top 10 run here:
Intelligems5 of 10
Intelligems5 of 10Most common across our scan:Intelligems
IntelligemsReviews and UGC
Wild Earth: running it
YotpoReferrals, loyalty and affiliates
Wild Earth: running itYYotpo Loyalty
PDP and landing pages
Not spottedOnly 15% of peers run one, so it doesn’t count as an unlock.
Post-purchase experience
Not spottedOnly 10% of peers run one, so it doesn’t count as an unlock.
Adoption is the share of storefronts where our Oct 9, 2026 scan found at least one app in the lane. Apps that live only in checkout or the back office can hide from a scan, so “not spotted” doesn’t mean missing. App names show what other brands run. They aren’t endorsements. A few links to software partners are referral links, and we may earn a commission if you sign up, at no cost to you. Money never changes a score.
The stack by funnel stageCoverage across acquisition, conversion and retention
Acquisition67/100Getting new people in the doorYYotpo Loyalty
Triple WhaleDetails
Triple Whale- No popups / list growth app spotted. Top 20 pick: Alia
Retention100/100Bringing them back for moreDetails
Every core category in this pillar is covered.
CRO / Experience100/100Turning visits into orders
RebuyYotpoDetails
RebuyYotpoEvery core category in this pillar is covered.
Spotted in public storefront code, scanned Oct 9, 2026. Checkout and back-office apps can hide from a scan, so treat a gap here as something to check.
Fix this week3 specific changes, free
Say plant-based dog food in the hero
NowNo H1 or promise.
TryLead with "Vet-developed, plant-based dog food" and the 5,000 reviews.
Why it matters
A new kind of dog food needs one sentence of explanation before the flavors.
Round the rating
Now"4.528914 / 5" on the PDP.
TryShow "4.5 out of 5 from 709 reviews".
Why it matters
Raw decimals look broken.
Answer "is plant-based safe for dogs" up top
NowVet proof sits deep on the PDP.
TryPut the vet line and the guarantee next to the hero.
Why it matters
That is the first objection every owner has.
Storefront Evidence Scores are our editorial opinion, based on our published methodology and the public evidence on this page as of Oct 9, 2026. They are not statements of fact about a company’s legal compliance, finances or product safety. Grades are set against the DTC field we score: 82 or higher is in the A range (the scale). Methodology · Request a correction
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