Brand Tested Get your score
Brands · Oct 9, 2026

180 brands. One scoreboard.

Every brand we track across 12 categories. 180 have a full Storefront Evidence Score; the rest have a scanned stack and a score on the way. Pick a shelf, or start with the newest arrivals.

New this week

Fresh on the shelf

The newest brands we have scanned, newest first.

Personal Care

BetterDays Hair

Men's haircare by VicBlends: Rebound Cream and Grip Powder.

57
Baby & Kids

Frosh

57
Food & Beverage

Hiyo

73
Food & Beverage

NUFS

51
Health & Wellness

Huel

73
Supplements

LVLS

53
Personal Care

Droo

62
Baby & Kids

Little Spoon

60
The icons

The benchmarks

Supplements

Grüns

87
Supplements

Magic Mind

86
Home Goods

Made In

86
Food & Beverage

David Protein

85
Food & Beverage

Magic Spoon

83
Skincare

Supergoop!

83
Home Goods

Fable

82
Pets

Open Farm

81
33 brands · 33 scored

Food & Beverage

The whole shelf →
Food & Beverage

Sweet Addison's

Gluten-free, seed-oil-free protein cookies baked in Dallas, sold mainly by subscription box.

86
Food & Beverage

David Protein

85
Food & Beverage

Magic Spoon

83
Food & Beverage

Four Sigmatic

81
Food & Beverage

Chomps

80
Food & Beverage

Love Me Gluten Free

79
Food & Beverage

Fishwife

78
Food & Beverage

Laird Superfood

77
12 brands · 12 scored

Health & Wellness

The whole shelf →
Health & Wellness

Feals

Microdosed hemp gummies for calm and sleep, sold mainly by subscription with a 30-day guarantee.

86
Health & Wellness

Cann

79
Health & Wellness

alice mushrooms

78
Health & Wellness

Dad Grass

78
Health & Wellness

Beekeeper's Naturals

77
Health & Wellness

Loop Earplugs

75
Health & Wellness

Equilibria

73
Health & Wellness

Huel

73
10 brands · 10 scored

Supplements

The whole shelf →
Supplements

Grüns

Daily nutrition in a single pack of gummies, sold mainly by subscription with a steep first-order discount.

87
Supplements

Magic Mind

86
Supplements

Moon Juice

81
Supplements

Lemme

79
Supplements

Momentous

77
Supplements

Gainful

75
Supplements

Perelel

74
Supplements

LMNT

71
14 brands · 14 scored

Skincare

The whole shelf →
Skincare

Supergoop!

Prestige skincare dedicated to SPF.

83
Skincare

DRMTLGY

81
Skincare

Kinship

78
Skincare

Ogee

78
Skincare

Phyla

78
Skincare

KraveBeauty

75
Skincare

Glow Recipe

74
Skincare

Experiment

73
14 brands · 14 scored

Beauty

The whole shelf →
Beauty

UKLASH

Lash, brow and hair serums with clinical results, a subscription offer and a 12-week money-back guarantee.

80
Beauty

Glamnetic

72
Beauty

Jones Road

72
Beauty

ILIA

71
Beauty

OUAI

70
Beauty

Curlsmith

68
Beauty

DedCool

68
Beauty

Glossier

68
21 brands · 21 scored

Home Goods

The whole shelf →
Home Goods

Made In

Professional-quality cookware and knives sold direct, built around chef endorsements and set bundles.

86
Home Goods

Fable

82
Home Goods

Caraway

81
Home Goods

Hedley & Bennett

81
Home Goods

Burrow

78
Home Goods

Cozy Earth

78
Home Goods

Blueland

77
Home Goods

Canopy

77
13 brands · 13 scored

Apparel

The whole shelf →
Apparel

True Classic

Fitted men's tees and basics at accessible prices, with a membership program and a 100-day guarantee.

79
Apparel

Allbirds

75
Apparel

Knix

75
Apparel

Rothy's

69
Apparel

Taylor Stitch

67
Apparel

Woxer

67
Apparel

Saint and Sofia

66
Apparel

Tommy John

66
14 brands · 14 scored

Pets

The whole shelf →
Pets

Native Pet

Vet-formulated supplements for dogs and cats, sold with autoship and a quiz.

82
Pets

Open Farm

81
Pets

BARK

79
Pets

Honest Paws

79
Pets

Finn

78
Pets

Zesty Paws

78
Pets

Wild Earth

77
Pets

PrettyLitter

76
12 brands · 12 scored

Baby & Kids

The whole shelf →
Baby & Kids

Busy Baby

Silicone mats and bungees that keep toys and utensils within baby's reach, invented by a mom.

82
Baby & Kids

Nanit

80
Baby & Kids

Coterie

76
Baby & Kids

Kyte Baby

73
Baby & Kids

Once Upon a Farm

73
Baby & Kids

playgeni

72
Baby & Kids

Solly Baby

72
Baby & Kids

Roe Wellness

67
9 brands · 9 scored

Accessories & Jewelry

The whole shelf →
Accessories & Jewelry

Manly Bands

Men's wedding bands made from unusual materials, with free sizing swaps and lifetime defect coverage.

81
Accessories & Jewelry

Fulton

80
Accessories & Jewelry

Casely

72
Accessories & Jewelry

Monos

70
Accessories & Jewelry

Caitlyn Minimalist

69
Accessories & Jewelry

Dagne Dover

65
Accessories & Jewelry

gorjana

63
Accessories & Jewelry

Kinn

63
11 brands · 11 scored

Fitness

The whole shelf →
Fitness

Ergatta

Game-based connected rowing machines in a wood frame, with a 30-day risk-free trial and financing.

76
Fitness

REP Fitness

74
Fitness

Therabody

73
Fitness

Hyperice

70
Fitness

Ten Thousand

69
Fitness

Bandit Running

67
Fitness

Set Active

67
Fitness

Oner Active

63
17 brands · 17 scored

Personal Care

The whole shelf →
Personal Care

The Earthling Co.

Plastic-free shampoo and conditioner bars with a 100-day satisfaction guarantee.

83
Personal Care

Lume

79
Personal Care

Dr. Squatch

78
Personal Care

Fur

77
Personal Care

Nostalgic Skin Co

77
Personal Care

Native

76
Personal Care

Reel Paper

74
Personal Care

Playground

73

The Storefront Evidence Score measures how clearly a live storefront earns the next click. Scores are Brand Tested’s opinion, built from public storefront pages and app signals on the scan date and our published v1.3 methodology. They aren’t statements of fact about any company. See something wrong? Request a correction.

Disclosure: Cam Gawley, who edits Brand Tested, advises Sweet Addison’s founder. Cam Gawley, who edits Brand Tested, coaches Love Me Gluten Free as a client. Cam Gawley, who edits Brand Tested, owns GLiTCH, which is made in Grüns’ manufacturing facility. These brands are scored on the same published checklist as every other brand. All disclosures