The offer
Subscribe and save, free shipping, 10% welcome.
Supergoop!
Prestige skincare dedicated to SPF.
Supergoop!’s Storefront Evidence Score83out of 100A-
#9 of 180 scored · #1 of 14 in Skincare
Is this your brand? Claim it freeThe short answerSupergoop! has a Storefront Evidence Score of 83 (A-), #9 of the 180 DTC brands we have fully scored, as of Oct 9, 2026. Its strongest area is Tech Stack (92) and its biggest gap is Value Prop & Positioning (68), and its storefront runs Skio, Rebuy, Yotpo and Yotpo Loyalty.
47% of the top-scoring brands run a popup or list growth tool.
Our scan didn’t find one on Supergoop!’s storefront. Every email or phone number captured is a customer you can reach again for free.
See all 2 unlocksAdd an H1
"Skincare with SPF, every single day."
All 3 fixesThe stack
Stack Score 92
6 of 7 core app categories detected in public storefront code, by tier.
The Defaults
1Table stakes. Nearly every brand we scan runs these.
Shopify
Detected, not endorsed. Each app links to its profile in The Stack.
Go deeper
The full read
Brand analysisPositioning, point of view, audience, white space and validation
Strong 86
How strongly Supergoop! stands for something only it can say.
- "100% dedicated to suncare" (meta).
- "SPF ON REPEAT", exclusives.
Strong 89
- Review volume and rating shown. PDP "from 5747 reviews".
- Authority or third-party proof. "clinically tested to improve skin".
- Star rating on the product page. 4.7 stars from 5747 reviews in the product data.
- Certifications or clinical backing shown. “clinically tested” on the site.
- Creator, affiliate or UGC presence. Creator or affiliate program detected: Yotpo Loyalty.
Primary. Daily SPF wearers.
What the site signals. Daily SPF users.
Supergoop! owns: Suncare specialization.
- DRMTLGY owns: Dermatologist authority.
- Ogee owns: 88% skin care ingredients in makeup.
- Kinship owns: Proof over promises: "Your sensitive skin deserves proof, not promises."
Peers are other graded brands in the same category. Our read, from their own sites.
The strategist’s read
Where Supergoop! plays, and the next move
Prestige skincare dedicated to SPF.
Daily SPF wearers.
Suncare specialization.
The offer
Subscribe and save, free shipping, 10% welcome.
Expert authority
"clinically tested to improve skin". An outside voice (expert, award, press) does the convincing you cannot do yourself.
Add an H1
"Skincare with SPF, every single day." Your meta copy is the H1.
Our read, built from the quoted evidence on this page. Opinion, not fact.
Customer sentiment4.7 out of 5 from 14.4k reviews, hero products, love and gripes
4.714.4k reviews across the products below
Hero products
- PLAY Everyday Lotion SPF 504.7 · 3,515 reviews
- Glowscreen SPF 404.6 · 4,027 reviews
- PLAY Antioxidant Body Mist SPF 50 with Vitamin C4.7 · 1,113 reviews
Ranked by the store’s own best-selling sort, reviewed products only.
What people love
Not enough review text readable on the page to call themes yet.
What they don’t
Not enough review text readable on the page to call themes yet.
Source: ratings and reviews shown on supergoop.com product pages (Product page markup), read Oct 9, 2026. Rating and count as displayed. Themes come from the 0 review texts the pages let a visitor read; quotes are verbatim, trimmed to one sentence. The average rating is shown as the store displays it, for context. It isn’t part of the Storefront Evidence Score.
Score breakdown and evidenceEvery point, with the quote behind it
Supergoop has strong PDP proof ("4.7210717 / 5 from 5747 reviews.") and a full retention offer ("Unlock 10% + free shipping every time with easy Subscribe & Save."). There is no H1 on the homepage and the rewards promo dominates the hero.
68Value Prop & Positioning20% of the scoreSee evidence
- ~Hero headline says what it is or the core benefitNo H1; title: "The Best Skincare with SPF and Sunscreen".10/25
- ~Subhead makes the benefit specific"primed for now, protected for later".15/20
- ~Target customer and use occasion are clearDaily SPF users.11/15
- ~Category understood within five secondsSuncare clear.18/20
86Point of View11% of the scoreSee evidence
- ~Differentiation versus alternatives is explicit"100% dedicated to suncare" (meta).17/20
- ~Distinct hooks and angles"SPF ON REPEAT", exclusives.13/15
89Third-Party Validation14% of the scoreSee evidence
- ~Review volume and rating shownPDP "from 5747 reviews".18/20
- ~Authority or third-party proof"clinically tested to improve skin".9/15
- ✓Star rating on the product page4.7 stars from 5747 reviews in the product data.15/15
- ✓Certifications or clinical backing shown“clinically tested” on the site.10/10
- ✓Creator, affiliate or UGC presenceCreator or affiliate program detected: Yotpo Loyalty.10/10
88Offer & Angles16% of the scoreSee evidence
- ~Clear offer on homepage and PDPSubscribe and save, free shipping, 10% welcome.19/20
- ~Risk reversal"Satisfaction Guarantee".13/15
- ~Reason to buy now"Rewards Members earn 2X points for a limited time."12/15
85Messaging Consistency9% of the scoreSee evidence
- ~Same core promise on homepage and PDPSPF on both.36/40
- ~Proof numbers match across pagesReviews on the PDP only.22/30
- ~Offer matches across pagesSubscription offer on both.27/30
Homepage against product page, from the same scan.
82Site Experience19% of the scoreSee evidence
- ✓SW-02 Mobile viewport set upViewport meta tag present.10/10
- ~SW-03 Images described with alt text72 of 83 homepage images have alt text.2/5
- ~SW-04 Images below the fold load lazily16 of 83 homepage images lazy-load.2/5
- ✓SW-10 Search that finds thingsSearch box in the header code.10/10
- ✕SW-11 Cart top right with a live countNo cart link found in the header code.0/10
- ~SW-12 Free shipping threshold in plain sightFree shipping mentioned without a threshold.5/10
- ✓SW-13 Two or more ways to get helpSupport via email, chat.5/5
- ✓SW-14 Policies one click awayPolicy links in the footer.5/5
- ~HP-01 One clear H1No H1.3/10
- ✓HP-04 Offer bar under the header“Unlock 10% + free shipping every time with easy Subscribe & Save” on the homepage.10/10
- ✓HP-10 Bestsellers up front“Bestsellers” section on the homepage.10/10
- ✓HP-11 Shop by category21 collection links on the homepage.5/5
- ✓HP-12 A story block or founder note“Our Story” on the homepage.5/5
- ✓HP-14 A real reason to buy now“Rewards Members earn 2X points for a limited time. Shop now and redeem for free products o…”.5/5
- ✓PDP-01 Product name under 65 characters“Unseen Sunscreen SPF 50” (23 characters).5/5
- ✓PDP-03 Reviews on the pageReviews shown.15/15
- ~PDP-05 Thumbnails, video and variant imagesProduct video plus 0 product images in the gallery code.2/5
- ~PDP-09 Quantity and variant pickers that update the priceNo quantity input and variant picker.2/5
- ✓PDP-10 Savings shown with a strikethroughCompare-at price shown on the PDP.5/5
- ✓PDP-11 Subscribe and save in the buy boxSubscribe option in the buy box.10/10
- ~PDP-12 Bundles or upsells on the pageA bundle or pairing block shows on the product page once its widget loads; it is not in the page source.8/10
- ✓PDP-14 Pay later for higher price pointsPay later option (SHOPIFY-PAYMENT-TERMS) on the PDP.5/5
- ✓PDP-15 Guarantee in the buy box“Free Returns” on the PDP.10/10
- ✓PDP-16 Shipping and returns spelled outShipping and returns terms on the PDP.10/10
- ✓PDP-17 Details, ingredients or FAQ in accordions"Ingredients".10/10
Lab speed (Core Web Vitals) isn’t scored yet.
92Tech Stack11% of the scoreSee evidence
Coverage of the seven core app categories. Full breakdown in the Stack Score below.
Storefront Evidence Score, methodology v1.3: 7 of 7 areas scored.
How you stack up2 unlocks vs Skincare peers and the top 20
2unlocks
waiting
waiting
03 · How you stack up
Supergoop! vs. the best
Supergoop! runs 6 of the 10 lanes we track. Here it is next to 57 Skincare storefronts and our top 20. Start with the first gap on the list.
Popups and list growth
UnlockNo popup or list growth tool spotted on Supergoop!’s store, while 47% of the top-scoring brands run one. Every email or phone number captured is a customer you can reach again for free.
CRO and testing
UnlockNo CRO or testing tool spotted on Supergoop!’s store, while 32% of the top-scoring brands run one. Price, offer and page tests show what really moves conversion, so nobody has to guess.
What the top 10 run here:
Intelligems5 of 10
Intelligems5 of 10Most common across our scan:Intelligems
IntelligemsReviews and UGC
Supergoop!: running it
YotpoAttribution
Supergoop!: running itEElevar
Referrals, loyalty and affiliates
Supergoop!: running itYYotpo Loyalty
PDP and landing pages
Not spottedOnly 16% of peers run one, so it doesn’t count as an unlock.
Post-purchase experience
Not spottedOnly 11% of peers run one, so it doesn’t count as an unlock.
Adoption is the share of storefronts where our Oct 9, 2026 scan found at least one app in the lane. Apps that live only in checkout or the back office can hide from a scan, so “not spotted” doesn’t mean missing. App names show what other brands run. They aren’t endorsements. A few links to software partners are referral links, and we may earn a commission if you sign up, at no cost to you. Money never changes a score.
The stack by funnel stageCoverage across acquisition, conversion and retention
Acquisition67/100Getting new people in the doorYYotpo LoyaltyEElevarDetails
- No popups / list growth app spotted. Top 20 pick: Alia
Retention100/100Bringing them back for moreDetails
Every core category in this pillar is covered.
CRO / Experience100/100Turning visits into orders
RebuyYotpoDetails
RebuyYotpoEvery core category in this pillar is covered.
Spotted in public storefront code, scanned Oct 9, 2026. Checkout and back-office apps can hide from a scan, so treat a gap here as something to check.
Fix this week3 specific changes, free
Add an H1
NowNo H1.
Try"Skincare with SPF, every single day."
Why it matters
Your meta copy is the H1.
Put Unseen's proof on the homepage
Now5747 reviews are PDP-only.
TryFeature the rating in the hero.
Why it matters
Your hero product's proof sells the brand.
Calm the rewards promo
NowRepeated "Rewards Members earn 2X points."
TryShow it once.
Why it matters
Repeated banners crowd the message.
Storefront Evidence Scores are our editorial opinion, based on our published methodology and the public evidence on this page as of Oct 9, 2026. They are not statements of fact about a company’s legal compliance, finances or product safety. Grades are set against the DTC field we score: 82 or higher is in the A range (the scale). Methodology · Request a correction
For the Supergoop! team
Free
Claim your page
Verify you work at Supergoop!. Add a founder quote or story, respond to any finding and hear from us before the next update. Claiming never changes a score.
Free
Shipped a fix? Ask for a rescan.
Tell us what changed, or what we got wrong. We rescan the live store and note what moved on this page and in the changelog.
Share
Share your Brand Tested 83
A badge for your site, deck or socials. It links back to this page and shows the scan date.