Brand Tested Grade my brand

Cymbiotika

Liposomal supplements that publish their own clinical study results.

Cymbiotika’s Brand Tested Score74out of 100B-

#30 of 182 scored · #3 of 10 in Supplements

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cymbiotika.com
Screenshot of the Cymbiotika homepage
Source: cymbiotika.com, Oct 10 ’26
Brand DNAC69/100 · 40%
Site ExperienceB78/100 · 60%

Brand DNA C (69), Site Experience B (78)

A premium liposomal supplement brand that names the enemy and backs its claim with its own clinical study.

  • Voice15/20

    It picks a fight on the homepage: "Most supplements don't deliver what they promise." and "Cheap ingredients hidden behind flashy labels".

  • Look14/20

    Neue Haas Grotesk with an IvyJournal serif and a gold accent, a polished premium look that sits close to other high-end wellness brands.

  • Feel and vibe13/20

    Premium and science-forward, with a celebrity collection (Gary Brecka) adding a wellness-influencer mood.

  • Energy10/20

    Since April 10, 2026 the public catalog added 7 new products across 4 launch dates, including Liposomal Beauty Peptide Complex (first listed Sep 8, 2026); Hundred Health (first listed Aug 18, 2026).

  • Positioning17/20

    A named enemy and an owned claim: "We ran independent clinical trials, on real people, with our actual product.", plus a "How we compare to our competitors" section.

The short answerCymbiotika has a Brand Tested Score of 74 (B-), #30 of the 182 consumer brands we rank, as of Oct 9, 2026. Its strongest area is The tools behind it (100) and its biggest gap is Proof people love it (66), and its storefront runs Recharge, Justuno, Privy and Klaviyo forms.

What they’re crushing

Expert authority

"Independently Verified" study results; "Gary Brecka's Collection".

Biggest gap

Social proof

No review count found in the homepage or PDP source. Proof is the fastest way to make a new name feel safe.

See what we saw
The one next move

Show reviews on the PDP

Put the rating and count next to the price.

All 3 fixes
Customer sentiment4.9 out of 5 from 18.4k reviews
The stack

Stack Score 100

7 of 7 core app categories detected in public storefront code, by tier.

The Defaults

4

Table stakes. Nearly every brand we scan runs these.

ShopifyKlaviyo formsKlaviyoMMicrosoft Clarity

Core Stack

6

The growth engine: subscriptions, popups, identity, upsells and testing.

Supporting Cast

5

Reviews, referrals, attribution, support and everything else.

Detected, not endorsed. Each app links to its profile in The Stack.

Go deeper

The full read

Brand analysisPositioning, point of view, audience, white space and validation
Point of view

Strong 94

How strongly Cymbiotika stands for something only it can say.

  • Liposomal delivery, "Clinical Study Results" and "How we compare to our competitors".
  • Benefits, stacks, quiz, biomarker test add-on.
Third-party validation

Clear 66

  • Review volume and rating shown. No review count found in the homepage or PDP source.
  • Authority or third-party proof. "Independently Verified" study results; "Gary Brecka's Collection".
  • Star rating on the product page. “Rated 4.5 out of 5 stars”. Only 13 reviews shown; full credit starts at 25.
  • Certifications or clinical backing shown. “clinically studied” on the site.
  • Creator, affiliate or UGC presence. Creator or affiliate program detected: Superfiliate.
Audience

Who the site speaks to. Shop by benefit and a quiz; no buyer named.

The strategist’s read

Where Cymbiotika plays, and the next move

Where they play

Supplements. Liposomal supplements that publish their own clinical study results.

Who it is for

Shop by benefit and a quiz; no buyer named.

What they own

Liposomal delivery, "Clinical Study Results" and "How we compare to our competitors".

Strongest angle

Expert authority

"Independently Verified" study results; "Gary Brecka's Collection".

Biggest untapped angle

Social proof

No review count found in the homepage or PDP source. Proof is the fastest way to make a new name feel safe.

The one move we would make next

Show reviews on the PDP

Put the rating and count next to the price. Clinical claims land harder next to customer proof.

Our read, built from the quotes on this page. Opinion, not fact.

Customer sentiment4.9 out of 5 from 18.4k reviews, hero products, love and gripes
4.918.4k reviews across the products below

Hero products

  1. Liposomal Glutathione4.9 · 6,813 reviews
  2. Liposomal Magnesium Complex4.9 · 5,980 reviews
  3. Liposomal Vitamin C4.9 · 5,595 reviews

Ranked by the store’s own best-selling sort, reviewed products only.

What people love

  • Taste and flavor52 reviewsThe flavor is amazingly citrusy, so it is one supplement to look forward to taking.
  • Skin and hair results29 reviewsMy skin has been glowing and feel well functioning overall.
  • Sleep and calm27 reviewsI do feel like I have more energy and my gut feels calmer when I am consistent with taking it.

What they don’t

  • Taste and flavor18 reviewsAll items in the bundle tastes horrible to me, which makes it difficult to take.
  • Shipping and delivery6 reviewsI never received my product.
  • Subscription5 reviewsSubscriptions are difficult to cancel.

Source: ratings and reviews shown on cymbiotika.com product pages (Okendo), read Oct 10, 2026. Rating and count as displayed. Themes come from the 232 review texts the pages let a visitor read, written Jul 8, 2026 to Oct 10, 2026; quotes are verbatim, trimmed to one sentence. The average rating is shown as the store displays it, for context. It isn’t part of the Brand Tested Score.

Score breakdown, point by pointEvery point, with the quote behind it

Cymbiotika makes a rare promise for supplements ("We ran independent clinical trials, on real people, with our actual product.") and backs purchases with a 60-day money-back guarantee. Neither the homepage nor the Beauty Peptide page shows a review count in the page source, and the PDP has three H1 tags.

71First impression20% of the scoreSee what we saw
  • ~
    Hero headline says what it is or the core benefitH1 "Most supplements don't deliver what they promise."
    15/25
  • ~
    Subhead makes the benefit specific"We ran independent clinical trials, on real people, with our actual product."
    15/20
  • ~
    Target customer and use occasion are clearShop by benefit and a quiz; no buyer named.
    11/15
  • ~
    Category understood within five secondsSupplements are clear from the nav and hero.
    16/20
94Point of view11% of the scoreSee what we saw
  • ~
    Differentiation versus alternatives is explicitLiposomal delivery, "Clinical Study Results" and "How we compare to our competitors".
    18/20
  • ✓
    Distinct hooks and anglesBenefits, stacks, quiz, biomarker test add-on.
    15/15
66Proof people love it14% of the scoreSee what we saw
  • ~
    Review volume and rating shownNo review count found in the homepage or PDP source.
    4/20
  • ✓
    Authority or third-party proof"Independently Verified" study results; "Gary Brecka's Collection".
    15/15
  • ~
    Star rating on the product page“Rated 4.5 out of 5 stars”. Only 13 reviews shown; full credit starts at 25.
    7/15
  • ✓
    Certifications or clinical backing shown“clinically studied” on the site.
    10/10
  • ✓
    Creator, affiliate or UGC presenceCreator or affiliate program detected: Superfiliate.
    10/10
84Getting to checkout16% of the scoreSee what we saw
  • ~
    Clear offer on homepage and PDP"Subscribe & save 30% off your first order", free shipping on every order, "20% off Solution Stacks".
    18/20
  • ~
    Risk reversal"60-Day money back guarantee" on both pages ("Exclusions apply").
    14/15
  • ~
    Reason to buy now"Free shipping on every order, limited time only. Hurry!" with no end date.
    10/15
82One story everywhere9% of the scoreSee what we saw
  • ~
    Same core promise on homepage and PDPMeasured results on both ("Results you can feel", "Science You Can Taste. Results You Can Track.").
    36/40
  • ~
    Proof numbers match across pagesStudy numbers on the homepage; no review count on either page.
    18/30
  • ~
    Offer matches across pagesSubscribe and save 30% on both.
    28/30

Homepage against product page, from the same scan.

67The product page19% of the scoreSee what we saw
  • ✓
    SW-02 Mobile viewport set upViewport meta tag present.
    10/10
  • ✕
    SW-03 Images described with alt text81 of 105 homepage images have alt text.
    0/5
  • ~
    SW-04 Images below the fold load lazily42 of 105 homepage images lazy-load.
    2/5
  • ✕
    SW-10 Search that finds thingsNo search form found in the homepage code.
    0/10
  • ✕
    SW-11 Cart top right with a live countNo cart link found in the header code.
    0/10
  • ~
    SW-12 Free shipping threshold in plain sightFree shipping mentioned without a threshold.
    5/10
  • ✓
    SW-13 Two or more ways to get helpSupport via email, contact page.
    5/5
  • ✓
    SW-14 Policies one click awayPolicy links in the footer.
    5/5
  • ~
    HP-01 One clear H1Three H1 tags on the homepage.
    3/10
  • ✓
    HP-04 Offer bar under the header“Subscribe & save 30% off your first order” on the homepage.
    10/10
  • ✓
    HP-10 Bestsellers up front“Best Sellers” section on the homepage.
    10/10
  • ✓
    HP-11 Shop by category21 collection links on the homepage.
    5/5
  • ✓
    HP-12 A story block or founder note“Our Story” on the homepage.
    5/5
  • ✕
    HP-14 A real reason to buy nowNo dated or limited reason to buy now on the homepage.
    0/5
  • ✓
    PDP-01 Product name under 65 characters“Results you can feel” (20 characters).
    5/5
  • ✕
    PDP-03 Reviews on the pageNo reviews found in the PDP source.
    0/15
  • ~
    PDP-05 Thumbnails, video and variant imagesProduct video plus 0 product images in the gallery code.
    2/5
  • ✓
    PDP-09 Quantity and variant pickers that update the priceQuantity input and variant picker.
    5/5
  • ✓
    PDP-10 Savings shown with a strikethroughCompare-at price shown on the PDP.
    5/5
  • ✓
    PDP-11 Subscribe and save in the buy boxSubscribe option in the buy box.
    10/10
  • ✓
    PDP-12 Bundles or upsells on the page“You may also like” on the PDP.
    10/10
  • ✓
    PDP-14 Pay later for higher price pointsPay later option (payment-terms) on the PDP.
    5/5
  • ✓
    PDP-15 Guarantee in the buy box“60-Day money back guarantee” on the PDP.
    10/10
  • ✓
    PDP-16 Shipping and returns spelled outShipping and returns terms on the PDP.
    10/10
  • ~
    PDP-17 Details, ingredients or FAQ in accordionsHow, dose, notes, third-party testing and GMP on the PDP.
    9/10

Lab speed (Core Web Vitals) isn’t scored yet.

100The tools behind it11% of the scoreSee what we saw

Coverage of the seven core app categories. Full breakdown in the Stack Score below.

Brand Tested Score, methodology v2.0: 7 of 7 areas scored.

How you stack up0 unlocks vs Supplements peers and the top 20
0unlocks
waiting
03 · How you stack up

Cymbiotika vs. the best

Cymbiotika runs 9 of the 10 lanes we track. Here it is next to 76 Supplements storefronts and our top 20. No gaps against peers. Rare, and earned.

Email and SMS

Cymbiotika: running it
Supplements brands84%
Top-graded70%
CymbiotikaYes

Reviews

Cymbiotika: running it
Okendo
Supplements brands61%
Top-graded70%
CymbiotikaYes

Attribution

Cymbiotika: running it
Triple WhaleNNorthbeam
Supplements brands45%
Top-graded65%
CymbiotikaYes

Subscriptions

Cymbiotika: running it
Supplements brands61%
Top-graded30%
CymbiotikaYes

Popups and list growth

Cymbiotika: running it
JustunoPPrivyKlaviyo formsRRetention.com
Supplements brands51%
Top-graded45%
CymbiotikaYes

Referrals, loyalty and affiliates

Cymbiotika: running it
Supplements brands42%
Top-graded40%
CymbiotikaYes

Upsells and cross-sells

Cymbiotika: running it
Supplements brands36%
Top-graded35%
CymbiotikaYes

CRO and testing

Cymbiotika: running it
Supplements brands29%
Top-graded35%
CymbiotikaYes

UGC and creator content

Cymbiotika: running it
Supplements brands3%
Top-graded0%
CymbiotikaYes

PDP and landing pages

Not spotted

Only 13% of peers run one, so it doesn’t count as an unlock.

Supplements brands13%
Top-graded10%
CymbiotikaNo

Post-purchase experience

Not spotted

Only 9% of peers run one, so it doesn’t count as an unlock.

Supplements brands9%
Top-graded5%
CymbiotikaNo

Adoption is the share of storefronts where our Oct 9, 2026 scan found at least one app in the lane. Apps that live only in checkout or the back office can hide from a scan, so “not spotted” doesn’t mean missing. App names show what other brands run. They aren’t endorsements. A few links to software partners are referral links, and we may earn a commission if you sign up, at no cost to you. Money never changes a score.

The stack by funnel stageCoverage across acquisition, conversion and retention
Acquisition100/100Getting new people in the door3 of 3 core categoriesDetails

Every core category in this pillar is covered.

Retention100/100Bringing them back for more2 of 2 core categoriesDetails

Every core category in this pillar is covered.

CRO / Experience100/100Turning visits into orders2 of 2 core categoriesDetails

Every core category in this pillar is covered.

Spotted in public storefront code, scanned Oct 9, 2026. Checkout and back-office apps can hide from a scan, so treat a gap here as something to check.

Fix this week3 specific changes, free
01

Show reviews on the PDP

NowNo review count in the Beauty Peptide page source.

TryPut the rating and count next to the price.

Why it matters

Clinical claims land harder next to customer proof.

02

Use one H1

NowThe homepage has three H1 tags.

TryKeep "Most supplements don't deliver what they promise." as the only H1.

Why it matters

One clear headline helps search and screen readers.

03

Date the urgency

Now"limited time only. Hurry!" has no end date.

TryAdd the date or remove the line.

Why it matters

Open-ended urgency reads as permanent.

Brand Tested Scores are our editorial opinion, based on our published methodology and what we saw on the brand’s own site, shown on this page as of Oct 9, 2026. They are not statements of fact about a company’s legal compliance, finances or product safety. Grades are set against the DTC field we score: 82 or higher is in the A range (the scale). Methodology · Request a correction

For the Cymbiotika team
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