Range of hooks
"CLEAN INGREDIENTS IN THEIR VILLAIN ERA." and a protein bar named "WHEYLORD" joke.
B-SIDES
Upcycled, top 9 allergen free plant protein puffs made from oat pulp, in Cheddar, Ranch and Jalapeno.
Last graded · How we grade
Brand DNAB76
Site ExperienceC67
Listed
enjoybsides.com
Our read
50% of the top-scoring brands run a cart upsell or cross-sell app.
Our scan didn’t find one on B-SIDES’s storefront. Cart recommendations raise order value on traffic you already paid for.
See all 4 gapsGive the home page an H1
Make that line, or "Allergen free plant protein puffs", the H1.
All 3 fixesBrand DNA, part by part
A snack brand with one of the sharpest voices in the better for you aisle.
- Voice19/20
Loud and funny: "GREAT SNACKS, NO RULES." and "CLEAN INGREDIENTS IN THEIR VILLAIN ERA."
- Look16/20
Bright bags and bold all caps type; fun, though the home page leans on copy over photos.
- Feel and vibe18/20
Snack rebel energy, poking fun at protein bars named "WHEYLORD".
- Energy7/20
Some newness, but the shelf is mostly the same.
- Positioning16/20
Upcycled, top 9 allergen free plant protein puffs at $3 a bag with a 100 day guarantee.
The seven Site Experience areas are further down, under See the breakdown.
- Tools they run
- Klaviyo forms, Judge.me, Klaviyo, Triple Whale See the list
- New since Apr 10, 2026
- 3 new products. Latest: RANCH CRUNCH PUFFS (Jul 13, 2026); JALAPENO CRUNCH PUFFS (Jul 13, 2026)
The stack
Tools they run
4 tools spotted in public storefront code, grouped by tier. 4 of the 7 core categories are covered.
Core Stack
0The growth engine: subscriptions, popups, identity, upsells and testing.
Nothing detected in this tier.
Detected, not endorsed. Each app links to its profile in The Stack.
Go deeper
The full read
Brand analysisPositioning, point of view, audience, white space and validation
Strong
How strongly B-SIDES stands for something only it can say.
- Upcycled, top 9 allergen free and plant protein: "Our upcycled snacks recover that lost protein and fiber".
- "CLEAN INGREDIENTS IN THEIR VILLAIN ERA." and a protein bar named "WHEYLORD" joke.
Soft
- Review volume and rating shown. "4.7" from "101 reviews" in the first screen, plus "60,000+ BAGS CRUNCHED".
- Authority or third-party proof. A "SEEN IN" strip with logos only; no named awards or press lines.
- Star rating on the product page. No rating near the title.
- Certifications or clinical backing shown. “nsf” on the site.
- Creator, affiliate or UGC presence. Customer or creator content on the homepage.
Who the site speaks to. "YOUR 3PM SNACK ANTIDOTE" and office pantry use are named; the core shopper is implied.
The strategist’s read
Where B-SIDES plays, and the next move
Food & Beverage. Upcycled, top 9 allergen free plant protein puffs made from oat pulp, in Cheddar, Ranch and Jalapeno.
"YOUR 3PM SNACK ANTIDOTE" and office pantry use are named; the core shopper is implied.
Upcycled, top 9 allergen free and plant protein: "Our upcycled snacks recover that lost protein and fiber".
Range of hooks
"CLEAN INGREDIENTS IN THEIR VILLAIN ERA." and a protein bar named "WHEYLORD" joke.
A reason to buy now
No time-bound reason to buy. A dated moment (a drop, a season, a limited run) turns interest into an order.
Give the home page an H1
Make that line, or "Allergen free plant protein puffs", the H1. Search and screen readers both start with the H1.
Our read, built from the quotes on this page. Opinion, not fact.
Customer reviews4.5 out of 5 from 44 reviews, hero products, love and gripes
4.544 reviews on VARIETY PACK CRUNCH PUFFS, the product page we graded
Hero products
- CASE OF 12 SINGLES5.0 · 1 review
- VARIETY PACK CRUNCH PUFFS4.5 · 44 reviews
- CHEDDAR CRUNCH PUFFS4.5 · 44 reviews
Ranked by the store’s own best-selling sort, reviewed products only.
What people love
- Taste and flavor8 reviews
So delicious and i feel happy knowing that they are also healthy too - im will always be a loyal customer
- Texture and feel4 reviews
The texture is good as well.
- Packaging2 reviews
There is enough sealed air in the bag to prevent the chips from getting crushed if you put weight on it.
What they don’t
- Taste and flavor3 reviews
Flavoring wise- they don’t taste like a true ranch flavoring.
Source: ratings and reviews shown on enjoybsides.com product pages (Judge.me), read Oct 27, 2026. Rating and count as displayed. Themes come from the 11 review texts the pages let a visitor read, written Mar 27, 2026 to Jul 20, 2026; quotes are verbatim, trimmed to one sentence. The average rating is shown as the store displays it, for context. It isn’t part of the Brand Tested Score.
See the breakdownThe seven Site Experience areas, every point with the quote behind it
B-SIDES has one of the funniest snack voices around: "GREAT SNACKS, NO RULES." and "CLEAN INGREDIENTS IN THEIR VILLAIN ERA." The first screen stacks real reasons to try it: "60,000+ BAGS CRUNCHED", a 4.5 from 44 reviews, "$3/Bag, 100-Day Guarantee" and "5G Plant Protein, Zero Snack Regret". The PDP is clear on allergens, ingredients and shipping. The leaks are a home page with no H1, a case only offer with free shipping that needs two cases, and a review wall that includes shoppers who received the wrong flavors.
79First impression20% of the scoreSee what we saw
- ~Hero headline says what it is or the core benefit"GREAT SNACKS, NO RULES." with "5G Plant Protein, Zero Snack Regret" right under it.19/25
- ~Subhead makes the benefit specific"Puffed, Baked, Allergen Friendly" and "$3/Bag, 100-Day Guarantee".16/20
- ~Target customer and use occasion are clear"YOUR 3PM SNACK ANTIDOTE" and office pantry use are named; the core shopper is implied.11/15
- ~Category understood within five secondsCheese puff style snacks, clear from the first screen.17/20
86Point of view11% of the scoreSee what we saw
- ~Differentiation versus alternatives is explicitUpcycled, top 9 allergen free and plant protein: "Our upcycled snacks recover that lost protein and fiber".16/20
- ~Distinct hooks and angles"CLEAN INGREDIENTS IN THEIR VILLAIN ERA." and a protein bar named "WHEYLORD" joke.14/15
51Proof people love it14% of the scoreSee what we saw
- ~Review volume and rating shown"4.7" from "101 reviews" in the first screen, plus "60,000+ BAGS CRUNCHED".15/20
- ~Authority or third-party proofA "SEEN IN" strip with logos only; no named awards or press lines.6/15
- ✕Star rating on the product pageNo rating near the title.0/15
- ✓Certifications or clinical backing shown“nsf” on the site.10/10
- ~Creator, affiliate or UGC presenceCustomer or creator content on the homepage.5/10
62Getting to checkout16% of the scoreSee what we saw
- ~Clear offer on homepage and PDP"Free Shipping on 2+ Cases!" and "15% OFF YOUR FIRST ORDER"; cases only, no single bag trial.13/20
- ~Risk reversal"100-Day Guarantee" on the home page and the PDP.13/15
- ~Reason to buy nowNo time-bound reason to buy.5/15
86One story everywhere9% of the scoreSee what we saw
- ~Same core promise on homepage and PDPAllergen friendly plant protein puffs on both pages.36/40
- ~Proof numbers match across pages"(101)" reviews and "60K Bags Crunched" match across pages.27/30
- ~Offer matches across pagesFree shipping on two cases on both; the 15% first order offer only shows in the popup.23/30
Homepage against product page, from the same scan.
47The product page19% of the scoreSee what we saw
- ✓SW-02 Mobile viewport set upViewport meta tag present.10/10
- ~SW-03 Images described with alt text92 of 98 homepage images have alt text.2/5
- ✓SW-04 Images below the fold load lazily79 of 98 homepage images lazy-load.5/5
- ✕SW-10 Search that finds thingsNo search form found in the homepage code.0/10
- ✓SW-11 Cart top right with a live countCart link with a live item count.10/10
- ~SW-12 Free shipping threshold in plain sightFree shipping mentioned without a threshold.5/10
- ~SW-13 Two or more ways to get helpSupport via email.2/5
- ✓SW-14 Policies one click awayPolicy links in the footer.5/5
- ~HP-01 One clear H1No H1 on the home page.3/10
- ✕HP-10 Bestsellers up frontNo bestsellers block found on the homepage.0/10
- ✕HP-11 Shop by category0 collection links on the homepage.0/5
- ✕HP-12 A story block or founder noteNo story or founder block found on the homepage.0/5
- ✕HP-14 A real reason to buy nowNo dated or limited reason to buy now on the homepage.0/5
- ✕PDP-01 Product name under 65 charactersNo product title in an H1.0/5
- ~PDP-03 Reviews on the pageA review count on the PDP and a review wall, mixed with marketplace reviews.11/15
- ~PDP-05 Thumbnails, video and variant imagesProduct video plus 0 product images in the gallery code.2/5
- ~PDP-09 Quantity and variant pickers that update the priceQuantity input.2/5
- ✓PDP-10 Savings shown with a strikethroughCompare-at price shown on the PDP.5/5
- ✕PDP-11 Subscribe and save in the buy boxNo subscription or delivery frequency option on the PDP.0/10
- ✕PDP-12 Bundles or upsells on the pageNo bundle or pairing block found on the PDP.0/10
- ✓PDP-14 Pay later for higher price pointsPay later option (payment-terms) on the PDP.5/5
- ✕PDP-15 Guarantee in the buy boxNo guarantee found on either page.0/10
- ✓PDP-16 Shipping and returns spelled outShipping and returns terms on the PDP.10/10
- ✓PDP-17 Details, ingredients or FAQ in accordionsNutrition Facts, Ingredients, Allergens and Fulfillment & Shipping sections.10/10
Lab speed (Core Web Vitals) isn’t scored yet.
76The tools behind it11% of the scoreSee what we saw
Coverage of the seven core tool categories. The full list is in Tools they run below.
Brand Tested Score, methodology v2.0: 7 of 7 areas scored.
How you stack up4 gaps vs Food & Beverage peers and the top 20
4gaps
vs peers
vs peers
03 · How you stack up
B-SIDES vs. the best
Out of 10 lanes, B-SIDES covers 4. The comparison: 246 Food & Beverage storefronts and the 20 top-scoring brands we grade. These are the lanes where peers have an edge.
Referrals, loyalty and affiliates
Gap45% of the top-scoring brands run a referral, loyalty or affiliate app. Our scan didn’t find one on B-SIDES’s storefront. Other people’s audiences are a channel, and the top brands pay for it.
CRO and testing
GapNo CRO or testing tool spotted on B-SIDES’s store, while 40% of the top-scoring brands run one. Without a test tool, every change to the page is a coin flip.
What the top 10 run here:
Intelligems4 of 10
Intelligems4 of 10Most common across our scan:Intelligems
IntelligemsSubscriptions
GapNo subscription app spotted on B-SIDES’s store, while 40% of Food & Beverage brands run one. If customers run out, a subscription means they don’t have to remember you.
PDP and landing pages
Not spottedOnly 10% of peers run one, so it doesn’t count as a gap.
Post-purchase experience
Not spottedOnly 5% of peers run one, so it doesn’t count as a gap.
UGC and creator content
Not spottedOnly 2% of peers run one, so it doesn’t count as a gap.
Adoption is the share of storefronts where our Oct 9, 2026 scan found at least one app in the lane. Apps that live only in checkout or the back office can hide from a scan, so “not spotted” doesn’t mean missing. App names show what other brands run. They aren’t endorsements. A few links to software partners are referral links, and we may earn a commission if you sign up, at no cost to you. Money never changes a score.
The stack by funnel stageCoverage across acquisition, conversion and retention
Acquisition2of 3Getting new people in the doorDetails
- No referrals / affiliates app spotted. Most common in the top 20: Superfiliate
Retention1of 2Bringing them back for moreDetails
- No subscriptions app spotted. What the top 20 run most: Stay AI
CRO / Experience1of 2Turning visits into ordersNo apps detectedDetails
- No post-purchase / upsells app spotted. Most common in the top 20: Rebuy
Spotted in public storefront code, scanned Oct 9, 2026. Checkout and back-office apps can hide from a scan, so treat a gap here as something to check.
Fix this week3 specific changes, free
Give the home page an H1
NowThe headline "GREAT SNACKS, NO RULES." is not marked up as an H1.
TryMake that line, or "Allergen free plant protein puffs", the H1.
Why it matters
Search and screen readers both start with the H1.
Clean up the review wall
NowReviews on the PDP include "what is sent is 12 bags of the cheddar variety" next to the variety pack.
TryShow reviews for the product on the page, and answer fulfillment complaints in public.
Why it matters
A wrong flavor complaint on the variety pack PDP is the one review that kills that sale.
Add a single case free shipping path
Now"We offer free shipping (within the lower 48) on all orders of 2+ cases."
TryOffer free shipping on the first case, or a 2 case bundle as the default.
Why it matters
A first timer will not buy 24 bags of a snack they have never had.
Brand Tested Scores are our editorial opinion, based on our published methodology and what we saw on the brand’s own site, shown on this page as of Oct 9, 2026. They are not statements of fact about a company’s legal compliance, finances or product safety. Grades are set against the consumer brands we grade: 82 or higher is in the A range (the scale). Methodology · Request a correction
Last graded . How we grade
Questions about B-SIDES
Is B-SIDES worth buying from online?
Its own store makes a strong case for itself. We grade enjoybsides.com 81 out of 100 (B+) as of Oct 27, 2026, on how clearly it sells, what proof it shows and how easy it is to check out. We grade the store, not the products.
What does B-SIDES do best?
The point of view, which we grade 86 out of 100. The product page has the most room to grow, at 47.
What tools does B-SIDES run?
On Oct 27, 2026 our scan of its storefront found Klaviyo forms, Judge.me, Klaviyo and Triple Whale. Checkout and back-office apps can hide from a scan, so treat a gap as something to check.
How does Brand Tested grade B-SIDES?
The Brand Tested Score is 40% Brand DNA and 60% Site Experience, built from B-SIDES’s own public pages, with a quote from its site behind every point. B-SIDES earns 76 for Brand DNA and 67 for Site Experience. Brands can’t pay to be graded or to change a grade.
For the B-SIDES team
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