Risk reversal
"Every Brick comes with a 30-day, no-questions-asked guarantee."
Brick
A physical tap-to-lock device that blocks distracting apps on your phone, with no overrides until you tap again.
Last graded · How we grade
Brand DNAC+71
Site ExperienceC+71
Listed · No. 7 in Health & Wellness
getbrick.com
Our read
50% of the top-scoring brands run a cart upsell or cross-sell app.
Our scan didn’t find one on Brick’s storefront. An upsell in the cart is the easiest revenue on the site.
See all 2 gapsFix the H1
Make the hero line the H1: "Take back your time to do more of what matters."
All 3 fixesBrand DNA, part by part
A device brand with one sharp idea: tap to lock your distracting apps.
- Voice15/20
Short and sure of itself: "Flexible to start, strict to stop." and "Rediscover your phone's true purpose with a simple tap."
- Look15/20
A small physical block shot against calm, uncluttered scenes; the object itself is the logo.
- Feel and vibe15/20
Calm anti-scroll mood, closer to a habit tool than a gadget store.
- Energy8/20
A launch or two, not much else.
- Positioning18/20
A physical app blocker with "No overrides or workarounds", unlike screen time settings.
The seven Site Experience areas are further down, under See the breakdown.
- Tools they run
- Alia, Junip, Social Snowball, Klaviyo, Northbeam, AfterShip +1 more
- New since Apr 10, 2026
- 5 new products. Latest: Get Outside (Aug 5, 2026); Unwind (Aug 5, 2026)
The stack
Tools they run
7 tools spotted in public storefront code, grouped by tier. 5 of the 7 core categories are covered.
Supporting Cast
4Reviews, referrals, attribution, support and everything else.
Detected, not endorsed. Each app links to its profile in The Stack.
Go deeper
The full read
Brand analysisPositioning, point of view, audience, white space and validation
Strong
How strongly Brick stands for something only it can say.
- A physical device with "No overrides or workarounds", unlike screen time settings.
- "Flexible to start, strict to stop."
Soft
- Review volume and rating shown. "55,000+ 5-star reviews" on both pages, without a review widget on the PDP.
- Authority or third-party proof. A testimonial from a clinical research nurse and HSA/FSA eligibility.
- Star rating on the product page. No rating near the title.
- Certifications or clinical backing shown. No certification or clinical claim found on the homepage or PDP.
- Creator, affiliate or UGC presence. Creator or affiliate program detected: Social Snowball.
Who the site speaks to. Anyone who scrolls too much; Brick Night speaks to sleep.
The strategist’s read
Where Brick plays, and the next move
Health & Wellness. A physical tap-to-lock device that blocks distracting apps on your phone, with no overrides until you tap again.
Anyone who scrolls too much; Brick Night speaks to sleep.
A physical device with "No overrides or workarounds", unlike screen time settings.
Risk reversal
"Every Brick comes with a 30-day, no-questions-asked guarantee."
A reason to buy now
A NEW badge on Brick Night; no time-bound reason. A dated moment (a drop, a season, a limited run) turns interest into an order.
Fix the H1
Make the hero line the H1: "Take back your time to do more of what matters." The H1 is what search and screen readers lead with; the company name says nothing.
Our read, built from the quotes on this page. Opinion, not fact.
Customer reviews5.0 out of 5 from 3,783 reviews, hero products, love and gripes
5.03,783 reviews on Brick, the product page we graded
Hero products
- Brick5.0 · 3,783 reviews
- Brick Mount4.0 · 17 reviews
- Get Outside3.5 · 2 reviews
Ranked by the store’s own best-selling sort, reviewed products only.
What people love
- Energy and focus2 reviews
This product is highly effective, as the app-blocking feature has significantly improved my academic focus.
What they don’t
Critical reviews did not cluster around a theme.
Source: ratings and reviews shown on getbrick.com product pages (Judge.me), read Oct 23, 2026. Rating and count as displayed. Themes come from the 22 review texts the pages let a visitor read, written Sep 4, 2026 to Oct 21, 2026; quotes are verbatim, trimmed to one sentence. The average rating is shown as the store displays it, for context. It isn’t part of the Brand Tested Score.
See the breakdownThe seven Site Experience areas, every point with the quote behind it
Brick has one of the sharpest products in wellness: a small block you tap to lock distracting apps, "Flexible to start, strict to stop." The homepage sells the feeling well ("Take back your time to do more of what matters"), claims 55,000+ five-star reviews and offers a 30-day, no-questions-asked guarantee, HSA/FSA eligibility and 10% off two or more. The weak spots are the H1, which reads "Brick LLC", and a PDP that repeats the review claim without showing reviews.
66First impression20% of the scoreSee what we saw
- ~Hero headline says what it is or the core benefitThe H1 is "Brick LLC"; the visible hero reads "Take back your time to do more of what matters".14/25
- ~Subhead makes the benefit specific"Rediscover your phone's true purpose with a simple tap."14/20
- ~Target customer and use occasion are clearAnyone who scrolls too much; Brick Night speaks to sleep.10/15
- ~Category understood within five secondsIt takes a scroll to see that Brick is a physical device.15/20
97Point of view11% of the scoreSee what we saw
- ~Differentiation versus alternatives is explicitA physical device with "No overrides or workarounds", unlike screen time settings.19/20
- ✓Distinct hooks and angles"Flexible to start, strict to stop."15/15
50Proof people love it14% of the scoreSee what we saw
- ~Review volume and rating shown"55,000+ 5-star reviews" on both pages, without a review widget on the PDP.16/20
- ~Authority or third-party proofA testimonial from a clinical research nurse and HSA/FSA eligibility.9/15
- ✕Star rating on the product pageNo rating near the title.0/15
- ✕Certifications or clinical backing shownNo certification or clinical claim found on the homepage or PDP.0/10
- ✓Creator, affiliate or UGC presenceCreator or affiliate program detected: Social Snowball.10/10
80Getting to checkout16% of the scoreSee what we saw
- ~Clear offer on homepage and PDP"Free Shipping on orders over $75", 10% off two or more and HSA/FSA savings.17/20
- ✓Risk reversal"Every Brick comes with a 30-day, no-questions-asked guarantee."15/15
- ~Reason to buy nowA NEW badge on Brick Night; no time-bound reason.8/15
86One story everywhere9% of the scoreSee what we saw
- ~Same core promise on homepage and PDPReclaiming time from your phone on both pages.36/40
- ~Proof numbers match across pagesThe 55,000 claim on both pages, but no review list to back it on the PDP.24/30
- ~Offer matches across pagesFree shipping and the guarantee on both.26/30
Homepage against product page, from the same scan.
55The product page19% of the scoreSee what we saw
- ✓SW-02 Mobile viewport set upViewport meta tag present.10/10
- ✕SW-03 Images described with alt text66 of 90 homepage images have alt text.0/5
- ✓SW-04 Images below the fold load lazily52 of 90 homepage images lazy-load.5/5
- ✓SW-10 Search that finds thingsSearch box in the header code.10/10
- ✕SW-11 Cart top right with a live countNo cart link found in the header code.0/10
- ✓SW-12 Free shipping threshold in plain sight“Free Shipping on orders over $75” on the homepage.10/10
- ~SW-13 Two or more ways to get helpSupport via contact page.2/5
- ✕SW-14 Policies one click awayNo policy links found on the homepage.0/5
- ~HP-01 One clear H1The only H1 is "Brick LLC".3/10
- ✕HP-10 Bestsellers up frontNo bestsellers block found on the homepage.0/10
- ~HP-11 Shop by category2 collection links on the homepage.2/5
- ✓HP-12 A story block or founder note“Our Story” on the homepage.5/5
- ✕HP-14 A real reason to buy nowNo dated or limited reason to buy now on the homepage.0/5
- ✕PDP-01 Product name under 65 charactersNo product title in an H1.0/5
- ~PDP-03 Reviews on the pageA review total, but no ratings or review text on the PDP.8/15
- ~PDP-05 Thumbnails, video and variant imagesProduct video plus 0 product images in the gallery code.2/5
- ✓PDP-09 Quantity and variant pickers that update the priceQuantity input and variant picker.5/5
- ✓PDP-10 Savings shown with a strikethroughCompare-at price shown on the PDP.5/5
- ✕PDP-11 Subscribe and save in the buy boxNo subscription or delivery frequency option on the PDP.0/10
- ✓PDP-12 Bundles or upsells on the page“Bundle and save” on the PDP.10/10
- ✓PDP-14 Pay later for higher price pointsPay later option (payment-terms) on the PDP.5/5
- ✕PDP-15 Guarantee in the buy boxNo guarantee found on either page.0/10
- ✓PDP-16 Shipping and returns spelled outShipping and returns terms on the PDP.10/10
- ~PDP-17 Details, ingredients or FAQ in accordions"How Brick Works" and an FAQ.9/10
Lab speed (Core Web Vitals) isn’t scored yet.
84The tools behind it11% of the scoreSee what we saw
Coverage of the seven core tool categories. The full list is in Tools they run below.
Brand Tested Score, methodology v2.0: 7 of 7 areas scored.
How you stack up2 gaps vs Health & Wellness peers and the top 20
2gaps
vs peers
vs peers
03 · How you stack up
Brick vs. the best
We lined up Brick’s stack against 55 other Health & Wellness storefronts and the 20 top-scoring brands. Brick runs 7 of 10 lanes. Start with the first gap on the list.
Subscriptions
GapNo subscription app spotted on Brick’s store, while 40% of Health & Wellness brands run one. Replenishment brands earn the most from the orders nobody has to think about.
Reviews
Brick: running itJJunip
Attribution
Brick: running itNNorthbeam
Post-purchase experience
Brick: running itAAfterShip
PDP and landing pages
Not spottedOnly 16% of peers run one, so it doesn’t count as a gap.
UGC and creator content
Not spottedOnly 4% of peers run one, so it doesn’t count as a gap.
Adoption is the share of storefronts where our Oct 9, 2026 scan found at least one app in the lane. Apps that live only in checkout or the back office can hide from a scan, so “not spotted” doesn’t mean missing. App names show what other brands run. They aren’t endorsements. A few links to software partners are referral links, and we may earn a commission if you sign up, at no cost to you. Money never changes a score.
The stack by funnel stageCoverage across acquisition, conversion and retention
Acquisition3of 3Getting new people in the doorDetails
Every core category in this pillar is covered.
Retention1of 2Bringing them back for more
KlaviyoAAfterShipDetails
KlaviyoAAfterShip- No subscriptions app spotted. What the top 20 run most: Stay AI
CRO / Experience1of 2Turning visits into ordersDetails
- No post-purchase / upsells app spotted. Most common in the top 20: Rebuy
Spotted in public storefront code, scanned Oct 9, 2026. Checkout and back-office apps can hide from a scan, so treat a gap here as something to check.
Fix this week3 specific changes, free
Fix the H1
NowThe H1 reads "Brick LLC".
TryMake the hero line the H1: "Take back your time to do more of what matters."
Why it matters
The H1 is what search and screen readers lead with; the company name says nothing.
Show the reviews
NowThe PDP claims 55,000+ reviews without showing any.
TryAdd a review widget with rating and recent reviews under the buy box.
Why it matters
A big claim with no reviews to read makes shoppers doubt it.
Show the device sooner
NowThe physical block appears after a scroll.
TryPut a photo of a hand tapping Brick in the hero.
Why it matters
The fact that it is a real object is the hook; show it first.
Brand Tested Scores are our editorial opinion, based on our published methodology and what we saw on the brand’s own site, shown on this page as of Oct 9, 2026. They are not statements of fact about a company’s legal compliance, finances or product safety. Grades are set against the consumer brands we grade: 82 or higher is in the A range (the scale). Methodology · Request a correction
Last graded . How we grade
Questions about Brick
Is Brick worth buying from online?
Its own store makes a strong case for itself. We grade getbrick.com 81 out of 100 (B+) as of Oct 23, 2026, on how clearly it sells, what proof it shows and how easy it is to check out. We grade the store, not the products.
What does Brick do best?
The point of view, which we grade 97 out of 100. The proof has the most room to grow, at 50.
What tools does Brick run?
On Oct 23, 2026 our scan of its storefront found Alia, Junip, Social Snowball, Klaviyo, Northbeam and AfterShip, plus one more. Checkout and back-office apps can hide from a scan, so treat a gap as something to check.
How does Brand Tested grade Brick?
The Brand Tested Score is 40% Brand DNA and 60% Site Experience, built from Brick’s own public pages, with a quote from its site behind every point. Brick earns 71 for Brand DNA and 71 for Site Experience. Brands can’t pay to be graded or to change a grade.
For the Brick team
Run Brick? This page is yours.
Verify you work there, add your story and respond to any finding. Claiming never changes a grade.
Shipped a fix?
Tell us what changed and we rescan the live store.
Ask for a rescan
Show the badge
Free. Never sold. Listed brands can put it on their own site, and it links back here.
Claim to unlock it