Expert authority
A World Series champion on the home hero and "BACKED BY SLEEPSCORE LABS" with "840+ nights analyzed".
Intake
A magnetic nasal dilator that opens airflow from the sides, built for sleep and sport, with a 90 day risk free trial.
Last graded · How we grade
Brand DNAC+72
Site ExperienceC+72
Listed · No. 5 in Health & Wellness
intakebreathing.com
Our read
60% of the top-scoring brands run a popup or list growth tool.
Our scan didn’t find one on Intake’s storefront. Every email or phone number captured is a customer you can reach again for free.
See all 3 gapsPut the review count on the PDP
Show the count and a few review quotes under the price.
All 3 fixesBrand DNA, part by part
A breathing brand that rebuilt the nasal strip around a magnet.
- Voice16/20
Confident and a little rugged, with a founder story that starts on a motocross track.
- Look15/20
Bold product close ups and before and after breathing visuals; sporty and clear.
- Feel and vibe16/20
Energetic and practical, built for athletes and anyone who wants to breathe easier.
- Energy8/20
Some newness, but the shelf is mostly the same.
- Positioning17/20
A reusable magnetic nasal strip system that replaces single use adhesive strips.
The seven Site Experience areas are further down, under See the breakdown.
- Tools they run
- Stay AI, Loox, Superfiliate, Klaviyo, Triple Whale, Aimerce See the list
- New since Apr 10, 2026
- 2 new products. Latest: Sport Tabs (Sep 25, 2026); Mouth Tape - 5 Uses (May 7, 2026)
The stack
Tools they run
6 tools spotted in public storefront code, grouped by tier. 5 of the 7 core categories are covered.
Supporting Cast
4Reviews, referrals, attribution, support and everything else.
Detected, not endorsed. Each app links to its profile in The Stack.
Go deeper
The full read
Brand analysisPositioning, point of view, audience, white space and validation
Strong
How strongly Intake stands for something only it can say.
- The With Intake versus "Nasal Strip" grid owns the category comparison.
- "Invented By Us. Family-Owned." and "made in the USA".
Soft
- Review volume and rating shown. "1,000,000+ customers" and "2,104 reviews" on the home page; the PDP only shows "Excellent 4.5".
- Authority or third-party proof. A World Series champion on the home hero and "BACKED BY SLEEPSCORE LABS" with "840+ nights analyzed".
- Star rating on the product page. No rating near the title.
- Certifications or clinical backing shown. No certification or clinical claim found on the homepage or PDP.
- Creator, affiliate or UGC presence. Creator or affiliate program detected: Superfiliate.
Who the site speaks to. Athletes and snorers both, with "Engineered for athletes. Loved by everyone."
The strategist’s read
Where Intake plays, and the next move
Health & Wellness. A magnetic nasal dilator that opens airflow from the sides, built for sleep and sport, with a 90 day risk free trial.
Athletes and snorers both, with "Engineered for athletes. Loved by everyone."
The With Intake versus "Nasal Strip" grid owns the category comparison.
Expert authority
A World Series champion on the home hero and "BACKED BY SLEEPSCORE LABS" with "840+ nights analyzed".
A reason to buy now
"Our Stickiest Tabs Have Arrived" is news, not urgency. A dated moment (a drop, a season, a limited run) turns interest into an order.
Put the review count on the PDP
Show the count and a few review quotes under the price. A number next to the rating turns a claim into proof.
Our read, built from the quotes on this page. Opinion, not fact.
Customer reviews4.4 out of 5 from 2,104 reviews, hero products, love and gripes
4.42,104 reviews on Intake Starter Kits, the product page we graded
Hero products
- Refill Plan - 30 Uses4.4 · 2,104 reviews
- Intake Starter Kits4.4 · 2,104 reviews
- Enduro Cleansing Prep Pads4.0 · 9 reviews
Ranked by the store’s own best-selling sort, reviewed products only.
What people love
Not enough review text readable on the page to call themes yet.
What they don’t
Not enough review text readable on the page to call themes yet.
Source: ratings and reviews shown on intakebreathing.com product pages (Product page rating), read Oct 29, 2026. Rating and count as displayed. Themes come from the 0 review texts the pages let a visitor read; quotes are verbatim, trimmed to one sentence. The average rating is shown as the store displays it, for context. It isn’t part of the Brand Tested Score.
See the breakdownThe seven Site Experience areas, every point with the quote behind it
Intake leads with a bold promise, "Rise to your potential with life changing breathing.", and a clear enemy: the nasal strip that "Strips collapse" and "Strips peel off". Proof stacks up fast, with "4.5 Excellent · 1,000,000+ customers", 2,104 reviews on the home page and a SleepScore Labs study where 88% reported less snoring. The Starter Kit page closes with a "Refill Plan" that saves 35% on refills and an "HSA/FSA eligible" line. The leaks are a PDP with no review count next to the price, two H1s, and a refill price that only shows in small print.
84First impression20% of the scoreSee what we saw
- ~Hero headline says what it is or the core benefit"Rise to your potential with life changing breathing." sits in the H1 under "MAGNETIC NASAL BREATHING SYSTEM".21/25
- ~Subhead makes the benefit specific"Opens wider", "Sweat-proof hold" and "Reusable band" against the nasal strip.17/20
- ~Target customer and use occasion are clearAthletes and snorers both, with "Engineered for athletes. Loved by everyone."13/15
- ~Category understood within five secondsA magnetic band plus adhesive tabs is easy to grasp from the hero.16/20
89Point of view11% of the scoreSee what we saw
- ~Differentiation versus alternatives is explicitThe With Intake versus "Nasal Strip" grid owns the category comparison.19/20
- ~Distinct hooks and angles"Invented By Us. Family-Owned." and "made in the USA".12/15
59Proof people love it14% of the scoreSee what we saw
- ~Review volume and rating shown"1,000,000+ customers" and "2,104 reviews" on the home page; the PDP only shows "Excellent 4.5".17/20
- ~Authority or third-party proofA World Series champion on the home hero and "BACKED BY SLEEPSCORE LABS" with "840+ nights analyzed".14/15
- ✕Star rating on the product pageNo rating near the title.0/15
- ✕Certifications or clinical backing shownNo certification or clinical claim found on the homepage or PDP.0/10
- ✓Creator, affiliate or UGC presenceCreator or affiliate program detected: Superfiliate.10/10
74Getting to checkout16% of the scoreSee what we saw
- ~Clear offer on homepage and PDP"Refill Plan" with "SAVE $25" and "Save 35% on all your refills".17/20
- ~Risk reversal"90-day Risk-free Trial", "Better Breathing Guarantee" and "Guaranteed Fit".14/15
- ~Reason to buy now"Our Stickiest Tabs Have Arrived" is news, not urgency.6/15
83One story everywhere9% of the scoreSee what we saw
- ~Same core promise on homepage and PDPBetter breathing and beating the nasal strip carry from home page to PDP.34/40
- ~Proof numbers match across pagesThe 2,104 review count and the star quotes on the home page do not follow the shopper to the PDP.24/30
- ~Offer matches across pagesThe 90 day trial leads the home page; the PDP shows "Better Breathing Guarantee" without restating the 90 days.25/30
Homepage against product page, from the same scan.
47The product page19% of the scoreSee what we saw
- ✓SW-02 Mobile viewport set upViewport meta tag present.10/10
- ✓SW-03 Images described with alt text30 of 30 homepage images have alt text.5/5
- ✕SW-04 Images below the fold load lazily0 of 30 homepage images lazy-load.0/5
- ✓SW-10 Search that finds thingsSearch box in the header code.10/10
- ✓SW-11 Cart top right with a live countCart link with a live item count.10/10
- ✕SW-12 Free shipping threshold in plain sightNo free shipping threshold on the homepage.0/10
- ~SW-13 Two or more ways to get helpSupport via chat.2/5
- ✕SW-14 Policies one click awayNo policy links found on the homepage.0/5
- ~HP-01 One clear H1The PDP marks "Intake Starter Kit" as two H1s.4/10
- ✕HP-10 Bestsellers up frontNo bestsellers block found on the homepage.0/10
- ✕HP-11 Shop by category0 collection links on the homepage.0/5
- ✕HP-12 A story block or founder noteNo story or founder block found on the homepage.0/5
- ✕HP-14 A real reason to buy nowNo dated or limited reason to buy now on the homepage.0/5
- ✕PDP-01 Product name under 65 charactersNo product title in an H1.0/5
- ~PDP-03 Reviews on the page"Excellent 4.5" by the title with no review count.9/15
- ~PDP-05 Thumbnails, video and variant imagesProduct video plus 0 product images in the gallery code.2/5
- ✕PDP-09 Quantity and variant pickers that update the priceNo quantity input.0/5
- ✓PDP-10 Savings shown with a strikethroughCompare-at price shown on the PDP.5/5
- ✕PDP-11 Subscribe and save in the buy boxNo subscription or delivery frequency option on the PDP.0/10
- ✕PDP-12 Bundles or upsells on the pageNo bundle or pairing block found on the PDP.0/10
- ✓PDP-13 Express checkout buttonsExpress checkout button (Shop Pay or wallets) in the buy box.10/10
- ✓PDP-14 Pay later for higher price pointsPay later option (SHOPIFY-PAYMENT-TERMS) on the PDP.5/5
- ✕PDP-15 Guarantee in the buy boxNo guarantee found on either page.0/10
- ✓PDP-16 Shipping and returns spelled outShipping and returns terms on the PDP.10/10
- ✓PDP-17 Details, ingredients or FAQ in accordions"What's included in the Starter Kit?" plus sizing, adhesive and comfort answers in the FAQ.10/10
Lab speed (Core Web Vitals) isn’t scored yet.
84The tools behind it11% of the scoreSee what we saw
Coverage of the seven core tool categories. The full list is in Tools they run below.
Brand Tested Score, methodology v2.0: 7 of 7 areas scored.
How you stack up3 gaps vs Health & Wellness peers and the top 20
3gaps
vs peers
vs peers
03 · How you stack up
Intake vs. the best
Out of 10 lanes, Intake covers 5. The comparison: 56 Health & Wellness storefronts and the 20 top-scoring brands we grade. These are the lanes where peers have an edge.
Popups and list growth
Gap60% of the top-scoring brands run a popup or list growth tool. Our scan didn’t find one on Intake’s storefront. Every email or phone number captured is a customer you can reach again for free.
CRO and testing
Gap45% of the top-scoring brands run a CRO or testing tool. Our scan didn’t find one on Intake’s storefront. Price, offer and page tests show what really moves conversion, so nobody has to guess.
What the top 10 run here:
Intelligems4 of 10
Intelligems4 of 10Most common across our scan:Intelligems
IntelligemsPDP and landing pages
Not spottedOnly 16% of peers run one, so it doesn’t count as a gap.
Post-purchase experience
Not spottedOnly 7% of peers run one, so it doesn’t count as a gap.
UGC and creator content
Not spottedOnly 4% of peers run one, so it doesn’t count as a gap.
Adoption is the share of storefronts where our Oct 9, 2026 scan found at least one app in the lane. Apps that live only in checkout or the back office can hide from a scan, so “not spotted” doesn’t mean missing. App names show what other brands run. They aren’t endorsements. A few links to software partners are referral links, and we may earn a commission if you sign up, at no cost to you. Money never changes a score.
The stack by funnel stageCoverage across acquisition, conversion and retention
Acquisition2of 3Getting new people in the doorDetails
- No popups / list growth app spotted. Top 20 pick: Alia
Retention2of 2Bringing them back for moreDetails
Every core category in this pillar is covered.
CRO / Experience1of 2Turning visits into ordersNo apps detectedDetails
- No post-purchase / upsells app spotted. Most common in the top 20: Rebuy
Spotted in public storefront code, scanned Oct 9, 2026. Checkout and back-office apps can hide from a scan, so treat a gap here as something to check.
Fix this week3 specific changes, free
Put the review count on the PDP
NowThe PDP shows "Excellent 4.5" with no count, while the home page shows "2,104 reviews".
TryShow the count and a few review quotes under the price.
Why it matters
A number next to the rating turns a claim into proof.
Say the refill price up front
Now"Refill Plan renews at $24.99/mo" sits in small print below the button.
TryPut the renewal price inside the Refill Plan option.
Why it matters
Clear renewal terms cut cancellations and support tickets.
Use one H1 on the PDP
Now"Intake Starter Kit" is marked up twice as H1.
TryKeep one H1 and demote the duplicate.
Why it matters
Clean heading structure helps search read the page.
Brand Tested Scores are our editorial opinion, based on our published methodology and what we saw on the brand’s own site, shown on this page as of Oct 9, 2026. They are not statements of fact about a company’s legal compliance, finances or product safety. Grades are set against the consumer brands we grade: 82 or higher is in the A range (the scale). Methodology · Request a correction
Last graded . How we grade
Questions about Intake
Is Intake worth buying from online?
Its own store makes a strong case for itself. We grade intakebreathing.com 82 out of 100 (A-) as of Oct 29, 2026, on how clearly it sells, what proof it shows and how easy it is to check out. We grade the store, not the products.
What does Intake do best?
The point of view, which we grade 89 out of 100. The product page has the most room to grow, at 47.
What tools does Intake run?
On Oct 29, 2026 our scan of its storefront found Stay AI, Loox, Superfiliate, Klaviyo, Triple Whale and Aimerce. Checkout and back-office apps can hide from a scan, so treat a gap as something to check.
How does Brand Tested grade Intake?
The Brand Tested Score is 40% Brand DNA and 60% Site Experience, built from Intake’s own public pages, with a quote from its site behind every point. Intake earns 72 for Brand DNA and 72 for Site Experience. Brands can’t pay to be graded or to change a grade.
For the Intake team
Run Intake? This page is yours.
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