Range of hooks
Peel-off stain, shade names like MUAH-ve and p-INKED, a build-your-own bundle and the founder's glam set.
SACHEU
Long-wear peel-off lip liner, liquid blush, eyeshadow and contour built on the brand's STAY-N formula, with mix and match bundles.
Last graded · How we grade
Brand DNAC68
Site ExperienceB76
Listed · No. 7 in Beauty
sacheu.com
Our read
60% of the top-scoring brands run a popup or list growth tool.
Our scan didn’t find one on SACHEU’s storefront. A capture popup turns a one-time visit into a name on the list.
See all 4 gapsMake the headline an H1
Mark that line as the single H1.
All 3 fixesBrand DNA, part by part
A long-wear makeup brand with a clear STAY-N idea and a playful naming habit.
- Voice15/20
Punny and upbeat: shade names like MUAH-ve and p-INKED, plus "OFTEN COPIED. NEVER DUPLICATED."
- Look14/20
Tight lip close-ups and rounded type on a clean white page; polished but familiar for social-first beauty.
- Feel and vibe13/20
Internet glam with energy, close to the mood of other creator-era makeup brands.
- Energy10/20
Something new every couple of months.
- Positioning16/20
Long-wear peel-off formulas under one STAY-N name across lips, cheeks and eyes.
The seven Site Experience areas are further down, under See the breakdown.
- Tools they run
- Skio, Okendo, Klaviyo, Northbeam, Gorgias See the list
- New since Apr 10, 2026
- 5 new products. Latest: On-The-Go Mini Trio (Oct 1, 2026); De-Puffing Roller (Aug 6, 2026)
The stack
Tools they run
5 tools spotted in public storefront code, grouped by tier. 4 of the 7 core categories are covered.
Supporting Cast
3Reviews, referrals, attribution, support and everything else.
Detected, not endorsed. Each app links to its profile in The Stack.
Go deeper
The full read
Brand analysisPositioning, point of view, audience, white space and validation
Strong
How strongly SACHEU stands for something only it can say.
- "patent-pending STAY-N® technology", "OFTEN COPIED. NEVER DUPLICATED." and the PDP's "Unlike other lip-liners in the market".
- Peel-off stain, shade names like MUAH-ve and p-INKED, a build-your-own bundle and the founder's glam set.
Clear
- Review volume and rating shown. "Rated 4.2 out of 5, 2k+ Reviews" on the homepage card and the PDP; bundles show 3k+ and 4k+.
- Authority or third-party proof. "#1 Lip Liner in the U.S.*", sourced in small print on the hero image to YipitData US lip liner sales for Jan to Dec 2025; "As Seen On" and "Available At" sections.
- Star rating on the product page. No rating near the title.
- Certifications or clinical backing shown. “cruelty-free” on the site.
- Creator, affiliate or UGC presence. Customer or creator content on the homepage.
Who the site speaks to. Founder Sarah's go-to set and "Internet-Born, Real-Life Raised"; the customer is implied more than named.
The strategist’s read
Where SACHEU plays, and the next move
Beauty. Long-wear peel-off lip liner, liquid blush, eyeshadow and contour built on the brand's STAY-N formula, with mix and match bundles.
Founder Sarah's go-to set and "Internet-Born, Real-Life Raised"; the customer is implied more than named.
"patent-pending STAY-N® technology", "OFTEN COPIED. NEVER DUPLICATED." and the PDP's "Unlike other lip-liners in the market".
Range of hooks
Peel-off stain, shade names like MUAH-ve and p-INKED, a build-your-own bundle and the founder's glam set.
Risk reversal
Shipping and Returns and Exchanges tabs on the PDP; no wear or satisfaction promise. A plain guarantee answers "what if it is not for me?" before it is asked.
Make the headline an H1
Mark that line as the single H1. Same words, but search and screen readers will read it as the main point of the page.
Our read, built from the quotes on this page. Opinion, not fact.
Customer reviews4.5 out of 5 from 10.6k reviews, hero products, love and gripes
4.510.6k reviews across the brand’s whole store, as its own site shows it
Hero products
- Lip Liner Stay-N4.2 · 2,892 reviews
- Lip Glaze Elixir4.3 · 309 reviews
- Cheek STAY-N4.6 · 306 reviews
Ranked by the store’s own best-selling sort, reviewed products only.
What people love
- Texture and feel29 reviews
It is creamy and moisturizing.
- Skin and hair results22 reviews
Can y'all please give me that I'm playful in a stain that works on dark skin 😝.
- Ease of use13 reviews
I dilute mine down and brush on for a fast colour on the go and even use them for cheeks as well
What they don’t
- Texture and feel9 reviews
It was to sticky and mine never peeled off I used a q tip 😞disappointed
- Quality7 reviews
The color fades quickly; two hours after peeling and drying, it came off on a towel when I wiped my face.
- Customer service7 reviews
Their customer service is awful.
Source: ratings and reviews shown on sacheu.com product pages (Okendo), read Oct 20, 2026. Rating and count as displayed. Themes come from the 225 review texts the pages let a visitor read, written Jun 27, 2025 to Oct 4, 2026; quotes are verbatim, trimmed to one sentence. The average rating is shown as the store displays it, for context. It isn’t part of the Brand Tested Score.
See the breakdownThe seven Site Experience areas, every point with the quote behind it
SACHEU sells one strong idea, makeup that stays put, and says it loudly: "Kiss-Proof, Sweat-Proof, Food-Proof, Bite-Proof, Pillow-Proof" and "MORE PLANS, LESS TOUCH UPS". Proof is visible, 4.2 from 2k+ reviews on the Lip Liner Stay-N, and the brand answers critical reviews in public. The homepage has no H1, the source for "#1 Lip Liner in the U.S.*" sits only as small print inside the hero image, and returns sit in a tab with no wear promise.
79First impression20% of the scoreSee what we saw
- ~Hero headline says what it is or the core benefitNo H1 tag, but the first screen reads "3 New Shades of the #1 Lip Liner in the U.S.*".17/25
- ~Subhead makes the benefit specific"Kiss-Proof, Sweat-Proof, Food-Proof, Bite-Proof, Pillow-Proof" and "MORE PLANS, LESS TOUCH UPS".17/20
- ~Target customer and use occasion are clearFounder Sarah's go-to set and "Internet-Born, Real-Life Raised"; the customer is implied more than named.11/15
- ~Category understood within five secondsLips, Eyes and Face tabs with the lip liner card make the category instant.18/20
89Point of view11% of the scoreSee what we saw
- ~Differentiation versus alternatives is explicit"patent-pending STAY-N® technology", "OFTEN COPIED. NEVER DUPLICATED." and the PDP's "Unlike other lip-liners in the market".17/20
- ~Distinct hooks and anglesPeel-off stain, shade names like MUAH-ve and p-INKED, a build-your-own bundle and the founder's glam set.14/15
63Proof people love it14% of the scoreSee what we saw
- ~Review volume and rating shown"Rated 4.2 out of 5, 2k+ Reviews" on the homepage card and the PDP; bundles show 3k+ and 4k+.17/20
- ~Authority or third-party proof"#1 Lip Liner in the U.S.*", sourced in small print on the hero image to YipitData US lip liner sales for Jan to Dec 2025; "As Seen On" and "Available At" sections.12/15
- ✕Star rating on the product pageNo rating near the title.0/15
- ✓Certifications or clinical backing shown“cruelty-free” on the site.10/10
- ~Creator, affiliate or UGC presenceCustomer or creator content on the homepage.5/10
66Getting to checkout16% of the scoreSee what we saw
- ~Clear offer on homepage and PDP"FREE SHIPPING OVER $50 IN USA", bundle prices such as $35 versus $42, and 10% off with subscription.18/20
- ~Risk reversalShipping and Returns and Exchanges tabs on the PDP; no wear or satisfaction promise.7/15
- ~Reason to buy now"NEW" shades and a Fall Edit Bundle; no dated offer.8/15
93One story everywhere9% of the scoreSee what we saw
- ~Same core promise on homepage and PDPAll-day, no-touch-up wear on both pages.38/40
- ~Proof numbers match across pages2k+ reviews at 4.2 on both pages.28/30
- ~Offer matches across pages$50 free shipping and bundles on both pages; subscription only on the PDP.27/30
Homepage against product page, from the same scan.
76The product page19% of the scoreSee what we saw
- ✓SW-02 Mobile viewport set upViewport meta tag present.10/10
- ✓SW-03 Images described with alt text105 of 105 homepage images have alt text.5/5
- ✓SW-04 Images below the fold load lazily71 of 105 homepage images lazy-load.5/5
- ✓SW-10 Search that finds thingsSearch box in the header code.10/10
- ✓SW-11 Cart top right with a live countCart link with a live item count.10/10
- ✓SW-12 Free shipping threshold in plain sight“FREE SHIPPING OVER $50” on the homepage.10/10
- ✓SW-13 Two or more ways to get helpSupport via chat, contact page.5/5
- ✓SW-14 Policies one click awayPolicy links in the footer.5/5
- ✕HP-01 One clear H1No H1 on the homepage.0/10
- ✓HP-10 Bestsellers up front“Bestsellers” section on the homepage.10/10
- ✓HP-11 Shop by category7 collection links on the homepage.5/5
- ✓HP-12 A story block or founder note“Founder” on the homepage.5/5
- ✕HP-14 A real reason to buy nowNo dated or limited reason to buy now on the homepage.0/5
- ✕PDP-01 Product name under 65 charactersNo product title in an H1.0/5
- ✓PDP-03 Reviews on the pageFull review section on the PDP, including the brand's replies to critical reviews.15/15
- ~PDP-05 Thumbnails, video and variant imagesProduct video plus 0 product images in the gallery code.2/5
- ~PDP-09 Quantity and variant pickers that update the priceNo quantity input and variant picker.2/5
- ✓PDP-10 Savings shown with a strikethroughCompare-at price shown on the PDP.5/5
- ✓PDP-11 Subscribe and save in the buy boxSubscribe option in the buy box.10/10
- ✕PDP-12 Bundles or upsells on the pageNo bundle or pairing block found on the PDP.0/10
- ✓PDP-13 Express checkout buttonsExpress checkout button (Shop Pay or wallets) in the buy box.10/10
- ✓PDP-14 Pay later for higher price pointsPay later option (payment-terms) on the PDP.5/5
- ✕PDP-15 Guarantee in the buy boxNo guarantee found on either page.0/10
- ✓PDP-16 Shipping and returns spelled outShipping and returns terms on the PDP.10/10
- ✓PDP-17 Details, ingredients or FAQ in accordionsBenefits, How to Use and Ingredients tabs plus an FAQ on wear and layering.10/10
Lab speed (Core Web Vitals) isn’t scored yet.
76The tools behind it11% of the scoreSee what we saw
Coverage of the seven core tool categories. The full list is in Tools they run below.
Brand Tested Score, methodology v2.0: 7 of 7 areas scored.
How you stack up4 gaps vs Beauty peers and the top 20
4gaps
vs peers
vs peers
03 · How you stack up
SACHEU vs. the best
SACHEU runs 4 of the 10 lanes we track. Here it is next to 66 Beauty storefronts and our top 20. These are the lanes where peers have an edge.
Popups and list growth
Gap60% of the top-scoring brands run a popup or list growth tool. Our scan didn’t find one on SACHEU’s storefront. A capture popup turns a one-time visit into a name on the list.
Referrals, loyalty and affiliates
GapSACHEU doesn’t show a referral, loyalty or affiliate app in our scan. 45% of the top-scoring brands do. Happy customers and creators bring in customers for less than ads do.
CRO and testing
GapSACHEU doesn’t show a CRO or testing tool in our scan. 40% of the top-scoring brands do. Testing turns opinions about the page into numbers.
What the top 10 run here:
Intelligems4 of 10
Intelligems4 of 10Most common across our scan:Intelligems
IntelligemsReviews
SACHEU: running it
OkendoAttribution
SACHEU: running itNNorthbeam
Post-purchase experience
Not spottedOnly 18% of peers run one, so it doesn’t count as a gap.
PDP and landing pages
Not spottedOnly 10% of peers run one, so it doesn’t count as a gap.
UGC and creator content
Not spottedOnly 6% of peers run one, so it doesn’t count as a gap.
Adoption is the share of storefronts where our Oct 9, 2026 scan found at least one app in the lane. Apps that live only in checkout or the back office can hide from a scan, so “not spotted” doesn’t mean missing. App names show what other brands run. They aren’t endorsements. A few links to software partners are referral links, and we may earn a commission if you sign up, at no cost to you. Money never changes a score.
The stack by funnel stageCoverage across acquisition, conversion and retention
Acquisition1of 3Getting new people in the doorNNorthbeamDetails
- No popups / list growth app spotted. Top 20 pick: Alia
- No referrals / affiliates app spotted. Top 20 pick: Superfiliate
Retention2of 2Bringing them back for moreDetails
Every core category in this pillar is covered.
CRO / Experience1of 2Turning visits into ordersNo apps detectedDetails
- No post-purchase / upsells app spotted. Most common in the top 20: Rebuy
Spotted in public storefront code, scanned Oct 9, 2026. Checkout and back-office apps can hide from a scan, so treat a gap here as something to check.
Fix this week3 specific changes, free
Make the headline an H1
NowThe "#1 Lip Liner in the U.S.*" line is not marked up as a heading, so the page has no H1.
TryMark that line as the single H1.
Why it matters
Same words, but search and screen readers will read it as the main point of the page.
Put the #1 source in live text
NowThe YipitData source for "#1 Lip Liner in the U.S.*" is small print baked into the hero image.
TryRepeat the source and period as a text line under the headline and on the lip liner PDP.
Why it matters
On a phone the image note is hard to read, and the PDP, where the decision happens, does not carry the claim at all.
Put a wear promise by Add
NowReturns sit in a PDP tab and nothing near the button speaks to wear.
TryAdd one line such as "Wears all day or we'll swap your shade" by the button.
Why it matters
Wear time is the main complaint in your reviews, so meet it at the moment of purchase.
Brand Tested Scores are our editorial opinion, based on our published methodology and what we saw on the brand’s own site, shown on this page as of Oct 9, 2026. They are not statements of fact about a company’s legal compliance, finances or product safety. Grades are set against the consumer brands we grade: 82 or higher is in the A range (the scale). Methodology · Request a correction
Last graded . How we grade
Questions about SACHEU
Is SACHEU worth buying from online?
Its own store makes a strong case for itself. We grade sacheu.com 83 out of 100 (A-) as of Oct 20, 2026, on how clearly it sells, what proof it shows and how easy it is to check out. We grade the store, not the products.
What does SACHEU do best?
The story from page to page, which we grade 93 out of 100. The proof has the most room to grow, at 63.
What tools does SACHEU run?
On Oct 20, 2026 our scan of its storefront found Skio, Okendo, Klaviyo, Northbeam and Gorgias. Checkout and back-office apps can hide from a scan, so treat a gap as something to check.
How does Brand Tested grade SACHEU?
The Brand Tested Score is 40% Brand DNA and 60% Site Experience, built from SACHEU’s own public pages, with a quote from its site behind every point. SACHEU earns 68 for Brand DNA and 76 for Site Experience. Brands can’t pay to be graded or to change a grade.
For the SACHEU team
Run SACHEU? This page is yours.
Verify you work there, add your story and respond to any finding. Claiming never changes a grade.
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