Range of hooks
Brazilian Bum Bum, Cheirosa.
Sol de Janeiro
Brazilian body care and fragrance brand known for Brazilian Bum Bum Cream and Cheirosa mists.
soldejaneiro.com
Brand DNAA-82/100 · 40%
Site ExperienceD+63/100 · 60%
Brand DNA A- (82), Site Experience D+ (63)
See the breakdown
A Brazilian body care brand whose scent and yellow jar are the brand.
- Voice15/20
Warm and sensual, "the beauty of Brazil in a jar" and "Your Next Obsessions", with Portuguese product names like Cheirosa.
- Look17/20
The yellow Bum Bum jar and tropical color are iconic, though our capture opens on a 10% popup.
- Feel and vibe17/20
A Brazilian beach world of scent that rivals copy and nobody else owns.
- Energy19/20
New product, new reasons to come back, month after month.
- Positioning14/20
Owns Brazilian body care and scent layering; the store leads with sets rather than the idea.
The seven Site Experience areas are further down, under See the breakdown.
The short answer
Sol de Janeiro scores 71 (C+). Listed, No. 5 in Beauty. The point of view does the heavy lifting. Start with the proof. That’s where the grade leaks.
Last graded
- Tools they run
- Ordergroove, Yotpo, Yotpo Loyalty, Klaviyo, Gorgias See the list
- New since Apr 10, 2026
- 35 new products. Latest: Sol Passport - Cheirosa 59 Purple Pouch (Sep 29, 2026); Cheirosa 91 Intense Perfume Mist (Sep 15, 2026)
60% of the top-scoring brands run an attribution tool.
Our scan didn’t find one on Sol de Janeiro’s storefront. Attribution tells you which dollar worked, so you can spend the next one better.
See all 4 gapsMake the H1 the brand idea
Use "The beauty of Brazil in a jar".
All 3 fixesThe stack
Tools they run
5 tools spotted in public storefront code, grouped by tier. 4 of the 7 core categories are covered.
Core Stack
1The growth engine: subscriptions, popups, identity, upsells and testing.
OOrdergroove
Supporting Cast
3Reviews, referrals, attribution, support and everything else.
Detected, not endorsed. Each app links to its profile in The Stack.
Go deeper
The full read
Brand analysisPositioning, point of view, audience, white space and validation
Strong
How strongly Sol de Janeiro stands for something only it can say.
- "Bold & Rich. New intense perfume mist lasts 10" hours.
- Brazilian Bum Bum, Cheirosa.
Soft
- Review volume and rating shown. "4.8 out of 5", "950/5" fragment, "1 Reviews" on the candle. Only 1 review shown; full credit starts at 25.
- Authority or third-party proof. "award winning", authorized retailers.
- Star rating on the product page. No rating near the title.
- Certifications or clinical backing shown. No certification or clinical claim found on the homepage or PDP.
- Creator, affiliate or UGC presence. Creator or affiliate program detected: Yotpo Loyalty.
Who the site speaks to. "Your Next Obsessions".
The strategist’s read
Where Sol de Janeiro plays, and the next move
Beauty. Brazilian body care and fragrance brand known for Brazilian Bum Bum Cream and Cheirosa mists.
"Your Next Obsessions".
"Bold & Rich. New intense perfume mist lasts 10" hours.
Range of hooks
Brazilian Bum Bum, Cheirosa.
Social proof
"4.8 out of 5", "950/5" fragment, "1 Reviews" on the candle. Only 1 review shown; full credit starts at 25. Proof is the fastest way to make a new name feel safe.
Make the H1 the brand idea
Use "The beauty of Brazil in a jar". Lead with the idea.
Our read, built from the quotes on this page. Opinion, not fact.
Customer reviews5.0 out of 5 from 1 reviews, hero products, love and gripes
5.01 reviews on Choose Your Cheirosa Candle Bundle, the product page we graded
Hero products
- Choose Your Cheirosa Candle Bundle5.0 · 1 review
- Brazilian Bum Bum Cream Iconic Glass Edition5.0 · 25 reviews
- Intense Perfume Mist Quad4.8 · 312 reviews
Ranked by the store’s own best-selling sort, reviewed products only.
What people love
Not enough review text readable on the page to call themes yet.
What they don’t
Not enough review text readable on the page to call themes yet.
Source: ratings and reviews shown on soldejaneiro.com product pages (Product page markup), read Oct 11, 2026. Rating and count as displayed. Themes come from the 0 review texts the pages let a visitor read; quotes are verbatim, trimmed to one sentence. The average rating is shown as the store displays it, for context. It isn’t part of the Brand Tested Score.
See the breakdownThe seven Site Experience areas, every point with the quote behind it
Sol de Janeiro has a clear meta line ("We've captured the beauty of Brazil in a jar") and strong limited sets, but the homepage H1 is a category label ("Fragrance & Body Care Sets"), ratings show as "950/5" fragments, the candle PDP has "1 Reviews", and we found no shipping offer or guarantee.
74First impression20% of the scoreSee what we saw
- ~Hero headline says what it is or the core benefitH1: "Fragrance & Body Care Sets".14/25
- ~Subhead makes the benefit specificMeta: "the beauty of Brazil in a jar".15/20
- ~Target customer and use occasion are clear"Your Next Obsessions".12/15
- ~Category understood within five secondsBody care, clear.18/20
80Point of view11% of the scoreSee what we saw
- ~Differentiation versus alternatives is explicit"Bold & Rich. New intense perfume mist lasts 10" hours.13/20
- ✓Distinct hooks and anglesBrazilian Bum Bum, Cheirosa.15/15
30Proof people love it14% of the scoreSee what we saw
- ✕Review volume and rating shown"4.8 out of 5", "950/5" fragment, "1 Reviews" on the candle. Only 1 review shown; full credit starts at 25.0/20
- ~Authority or third-party proof"award winning", authorized retailers.11/15
- ✕Star rating on the product pageNo rating near the title.0/15
- ✕Certifications or clinical backing shownNo certification or clinical claim found on the homepage or PDP.0/10
- ✓Creator, affiliate or UGC presenceCreator or affiliate program detected: Yotpo Loyalty.10/10
36Getting to checkout16% of the scoreSee what we saw
- ~Clear offer on homepage and PDPSubscribe To Save.8/20
- ~Risk reversalNo guarantee found.2/15
- ~Reason to buy now"Limited Edition" sets.8/15
78One story everywhere9% of the scoreSee what we saw
- ~Same core promise on homepage and PDPBrazil on both.36/40
- ~Proof numbers match across pagesRating fragments.20/30
- ~Offer matches across pagesNo shipping offer.22/30
Homepage against product page, from the same scan.
72The product page19% of the scoreSee what we saw
- ✓SW-02 Mobile viewport set upViewport meta tag present.10/10
- ✓SW-03 Images described with alt text199 of 199 homepage images have alt text.5/5
- ~SW-04 Images below the fold load lazily82 of 199 homepage images lazy-load.2/5
- ✓SW-10 Search that finds thingsSearch box in the header code.10/10
- ✓SW-11 Cart top right with a live countCart link with a live item count.10/10
- ~SW-12 Free shipping threshold in plain sightFree shipping mentioned without a threshold.5/10
- ~SW-13 Two or more ways to get helpSupport via chat.2/5
- ✓SW-14 Policies one click awayPolicy links in the footer.5/5
- ~HP-01 One clear H1H1 is a category label.6/10
- ✓HP-10 Bestsellers up front“Best Sellers” section on the homepage.10/10
- ✓HP-11 Shop by category37 collection links on the homepage.5/5
- ✓HP-12 A story block or founder note“Our Story” on the homepage.5/5
- ✕HP-14 A real reason to buy nowNo dated or limited reason to buy now on the homepage.0/5
- ✕PDP-01 Product name under 65 charactersNo product title in an H1.0/5
- ~PDP-03 Reviews on the pageOne review on the PDP. Only 1 review shown; full credit starts at 25.1/15
- ✕PDP-05 Thumbnails, video and variant images0 product images in the gallery code.0/5
- ✓PDP-09 Quantity and variant pickers that update the priceQuantity input and variant picker.5/5
- ✓PDP-10 Savings shown with a strikethroughCompare-at price shown on the PDP.5/5
- ✓PDP-11 Subscribe and save in the buy boxSubscribe option in the buy box.10/10
- ✓PDP-12 Bundles or upsells on the page“Bundle & Save” on the PDP.10/10
- ✓PDP-13 Express checkout buttonsExpress checkout button (Shop Pay or wallets) in the buy box.10/10
- ✓PDP-14 Pay later for higher price pointsPay later option (afterpay) on the PDP.5/5
- ✕PDP-15 Guarantee in the buy boxNo guarantee found on either page.0/10
- ✓PDP-16 Shipping and returns spelled outShipping and returns terms on the PDP.10/10
- ~PDP-17 Details, ingredients or FAQ in accordionsBundle builder.9/10
Lab speed (Core Web Vitals) isn’t scored yet.
76The tools behind it11% of the scoreSee what we saw
Coverage of the seven core tool categories. The full list is in Tools they run below.
Brand Tested Score, methodology v2.0: 7 of 7 areas scored.
How you stack up4 gaps vs Beauty peers and the top 20
4gaps
vs peers
vs peers
03 · How you stack up
Sol de Janeiro vs. the best
Out of 10 lanes, Sol de Janeiro covers 4. The comparison: 61 Beauty storefronts and the 20 top-scoring brands we grade. These are the lanes where peers have an edge.
Attribution
GapSol de Janeiro doesn’t show an attribution tool in our scan. 60% of the top-scoring brands do. Attribution tells you which dollar worked, so you can spend the next one better.
Popups and list growth
GapSol de Janeiro doesn’t show a popup or list growth tool in our scan. 50% of the top-scoring brands do. Most first visits end without an order. A list catches the ones who come back.
CRO and testing
GapNo CRO or testing tool spotted on Sol de Janeiro’s store, while 40% of the top-scoring brands run one. Price, offer and page tests show what really moves conversion, so nobody has to guess.
What the top 10 run here:
Intelligems4 of 10
Intelligems4 of 10Most common across our scan:Intelligems
Intelligems
Reviews
Sol de Janeiro: running it
YotpoReferrals, loyalty and affiliates
Sol de Janeiro: running itYYotpo Loyalty
Subscriptions
Sol de Janeiro: running itOOrdergroove
Post-purchase experience
Not spottedOnly 16% of peers run one, so it doesn’t count as a gap.
PDP and landing pages
Not spottedOnly 10% of peers run one, so it doesn’t count as a gap.
UGC and creator content
Not spottedOnly 7% of peers run one, so it doesn’t count as a gap.
Adoption is the share of storefronts where our Oct 9, 2026 scan found at least one app in the lane. Apps that live only in checkout or the back office can hide from a scan, so “not spotted” doesn’t mean missing. App names show what other brands run. They aren’t endorsements. A few links to software partners are referral links, and we may earn a commission if you sign up, at no cost to you. Money never changes a score.
The stack by funnel stageCoverage across acquisition, conversion and retention
Acquisition1of 3Getting new people in the doorYYotpo LoyaltyDetails
- No popups / list growth app spotted. Top 20 pick: Alia
- No attribution app spotted. What the top 20 run most: Triple Whale
Retention2of 2Bringing them back for moreDetails
Every core category in this pillar is covered.
CRO / Experience1of 2Turning visits into ordersNo apps detectedDetails
- No post-purchase / upsells app spotted. Most common in the top 20: Rebuy
Spotted in public storefront code, scanned Oct 9, 2026. Checkout and back-office apps can hide from a scan, so treat a gap here as something to check.
Fix this week3 specific changes, free
Make the H1 the brand idea
Now"Fragrance & Body Care Sets".
TryUse "The beauty of Brazil in a jar".
Why it matters
Lead with the idea.
Fix rating fragments
Now"950/5".
TryOne widget.
Why it matters
Broken numbers look fake.
Show a shipping offer
NowNone found.
TryAdd a threshold.
Why it matters
Gift buyers check cost.
Brand Tested Scores are our editorial opinion, based on our published methodology and what we saw on the brand’s own site, shown on this page as of Oct 9, 2026. They are not statements of fact about a company’s legal compliance, finances or product safety. Grades are set against the consumer brands we grade: 82 or higher is in the A range (the scale). Methodology · Request a correction
Last graded . How we grade
Questions about Sol de Janeiro
Is Sol de Janeiro worth buying from online?
Its own store makes a fair case for itself. We grade soldejaneiro.com 71 out of 100 (C+) as of Oct 11, 2026, on how clearly it sells, what proof it shows and how easy it is to check out. We grade the store, not the products.
What does Sol de Janeiro do best?
The point of view, which we grade 80 out of 100. The proof has the most room to grow, at 30.
What tools does Sol de Janeiro run?
On Oct 9, 2026 our scan of its storefront found Ordergroove, Yotpo, Yotpo Loyalty, Klaviyo and Gorgias. Checkout and back-office apps can hide from a scan, so treat a gap as something to check.
How does Brand Tested grade Sol de Janeiro?
The Brand Tested Score is 40% Brand DNA and 60% Site Experience, built from Sol de Janeiro’s own public pages, with a quote from its site behind every point. Sol de Janeiro earns 82 for Brand DNA and 63 for Site Experience. Brands can’t pay to be graded or to change a grade.
For the Sol de Janeiro team
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