Stories
Read the receipts.
Breakdowns, head-to-heads and patterns from the brands we score. Every claim sourced, every number from our own scans.
Patterns
What the best brands do differently
Top 20 vs bottom 20 across 180 scored brands. Six patterns, all with receipts.
By Cam Gawley · 5 minBreakdownInside Magic Mind’s stack and story
How a 2 oz shot built one of the clearest offers in DTC, and the unlocks still on the table.
By Cam Gawley · 6 minHead to headStay AI vs Skio
Same price, different focus, one ownership change.
Issue 001The Brand Breakdown
Magic Mind built a monster buy box, then hid its best stuff from the homepage
Latest issue · one brand a week, freeThe Brand Breakdown
Steal from the best, every Friday.
One teardown, the week’s movers and the unlocks worth a look.