The board · Oct 9, 2026

Who’s winning right now.

All 180 brands with a full Storefront Evidence Score, ranked, with receipts on every page.

Brands marked custom build run storefronts our scan can only partly read; their overall score leaves Tech Stack out (why). Scores are our opinion under the v1.3 methodology. No brand listed has endorsed or sponsored Brand Tested.

What the best do differently

Patterns from the top 20

Top 20 vs. bottom 20 by Storefront Evidence Score, from the same quoted evidence.

100%

of the top 20 show a guarantee

Only 70% of the bottom 20 do. Risk reversal is the cheapest conversion lever in DTC, and the best brands never skip it.

85%

lead with real review proof

Versus 15% of the bottom 20. A number next to the stars does more than any adjective.

100%

repeat one clear offer everywhere

Versus 20% of the bottom 20. Same offer on the homepage and the PDP, no hunting.

64%

of scored brands lack a clear H1

The single most common miss. Most homepages open on a promo or a logo instead of the promise.

Fame is not a funnel

The icons average 70. The challengers average 73.

Household names lean on awareness: launch-banner H1s, missing review counts, guarantees tucked away on the PDP. Smaller brands have to earn every click, and it shows. Newly added brands average 62, mostly on thin proof.

Read the breakdown →

Get on the board

Where would you land?

Score your store in about 10 seconds. Free.

Get your score

The Storefront Evidence Score measures how clearly a live storefront earns the next click. Scores are Brand Tested’s opinion, built from public storefront pages and app signals on the scan date and our published v1.3 methodology. They aren’t statements of fact about any company. See something wrong? Request a correction.