Social proof
"Recognized with 5,000+ five-star reviews."; PDP "11,603 reviews".
Ogee
Clean, organic makeup and skin care made with certified organic ingredients.
Ogee’s Storefront Evidence Score78out of 100B
#32 of 180 scored · #3 of 14 in Skincare
Is this your brand? Claim it freeThe short answerOgee has a Storefront Evidence Score of 78 (B), #32 of the 180 DTC brands we have fully scored, as of Oct 9, 2026. Its strongest area is Tech Stack (100) and its biggest gap is Value Prop & Positioning (58), and its storefront runs Recharge, Alia, Klaviyo forms and Rebuy.
30% of the top-scoring brands run a CRO or testing tool.
Our scan didn’t find one on Ogee’s storefront. Price, offer and page tests show what really moves conversion, so nobody has to guess.
See the unlockAdd a homepage H1
Use "Makeup made with 88% skin care ingredients."
All 3 fixesThe stack
Stack Score 100
7 of 7 core app categories detected in public storefront code, by tier.
Core Stack
3The growth engine: subscriptions, popups, identity, upsells and testing.
Supporting Cast
7Reviews, referrals, attribution, support and everything else.
Detected, not endorsed. Each app links to its profile in The Stack.
Go deeper
The full read
Brand analysisPositioning, point of view, audience, white space and validation
Clear 77
How strongly Ogee stands for something only it can say.
- Skin care ingredients in makeup; formulated-without list on the PDP.
- Three quizzes: eyeshadow, makeup and skin care.
Strong 93
- Review volume and rating shown. "Recognized with 5,000+ five-star reviews."; PDP "11,603 reviews".
- Authority or third-party proof. "Clinically Backed"; dermatologically tested.
- Star rating on the product page. 4.8 stars from 11603 reviews in the product data.
- Certifications or clinical backing shown. “clinically proven” on the site.
- Creator, affiliate or UGC presence. Creator or affiliate program detected: LoyaltyLion.
Primary. Sensitive-skin and clean beauty shoppers.
What the site signals. "suitable for sensitive skin" in the meta.
Ogee owns: 88% skin care ingredients in makeup.
- Supergoop! owns: Suncare specialization.
- DRMTLGY owns: Dermatologist authority.
- Kinship owns: Proof over promises: "Your sensitive skin deserves proof, not promises."
Peers are other graded brands in the same category. Our read, from their own sites.
The strategist’s read
Where Ogee plays, and the next move
Clean makeup made mostly of skin care ingredients.
Sensitive-skin and clean beauty shoppers.
88% skin care ingredients in makeup.
Social proof
"Recognized with 5,000+ five-star reviews."; PDP "11,603 reviews".
A reason to buy now
Gift set push; no date. A dated moment (a drop, a season, a limited run) turns interest into an order.
Add a homepage H1
Use "Makeup made with 88% skin care ingredients." The number is the difference.
Our read, built from the quoted evidence on this page. Opinion, not fact.
Customer sentiment4.8 out of 5 from 23.6k reviews, hero products, love and gripes
4.823.6k reviews across the products below
Hero products
- Crystal Contour Collection - New Look4.8 · 11.6k reviews
- Sculpted Complexion Foundation Stick4.8 · 6,708 reviews
- Tinted Sculpted Lip Oil4.7 · 5,284 reviews
Ranked by the store’s own best-selling sort, reviewed products only.
What people love
- Skin and hair results68 reviews
I love the ease of application and the glow it gives me.
- Ease of use26 reviews
I love this makeup, it’s so moisturizing, so easy to apply and quick!
- Texture and feel11 reviews
It is creamy and easy to blend.
What they don’t
- Skin and hair results3 reviews
The contour and the blush were both too dark for my medium colored skin.
Source: ratings and reviews shown on ogee.com product pages (Okendo), read Oct 9, 2026. Rating and count as displayed. Themes come from the 225 review texts the pages let a visitor read, written Apr 25, 2026 to Oct 8, 2026; quotes are verbatim, trimmed to one sentence. The average rating is shown as the store displays it, for context. It isn’t part of the Storefront Evidence Score.
Score breakdown and evidenceEvery point, with the quote behind it
Ogee has deep proof ("Recognized with 5,000+ five-star reviews.", 4.8 from 11,603 on the PDP) and a "30-DAY GUARANTEE". The homepage has no H1 and the hero is a gift set, so the clean, skin-care-first makeup idea only appears further down.
58Value Prop & Positioning20% of the scoreSee evidence
- ~Hero headline says what it is or the core benefitNo H1; lead: "Crystal Contour Collection".6/25
- ~Subhead makes the benefit specific"Made with 88% skincare ingredients, and clinically proven to improve skin moisturization and radianc..."15/20
- ~Target customer and use occasion are clear"suitable for sensitive skin" in the meta.9/15
- ~Category understood within five secondsTitle: "Clean, Organic Makeup & Skincare".16/20
77Point of View11% of the scoreSee evidence
- ~Differentiation versus alternatives is explicitSkin care ingredients in makeup; formulated-without list on the PDP.14/20
- ~Distinct hooks and anglesThree quizzes: eyeshadow, makeup and skin care.13/15
93Third-Party Validation14% of the scoreSee evidence
- ~Review volume and rating shown"Recognized with 5,000+ five-star reviews."; PDP "11,603 reviews".19/20
- ~Authority or third-party proof"Clinically Backed"; dermatologically tested.11/15
- ✓Star rating on the product page4.8 stars from 11603 reviews in the product data.15/15
- ✓Certifications or clinical backing shown“clinically proven” on the site.10/10
- ✓Creator, affiliate or UGC presenceCreator or affiliate program detected: LoyaltyLion.10/10
72Offer & Angles16% of the scoreSee evidence
- ~Clear offer on homepage and PDP"FREE SHIPPING ON U.S. ORDERS $75+"; gift with purchase.15/20
- ~Risk reversal"30-Day Guarantee. Fast and easy returns."14/15
- ~Reason to buy nowGift set push; no date.7/15
79Messaging Consistency9% of the scoreSee evidence
- ~Same core promise on homepage and PDPClean makeup that cares for skin on both pages.34/40
- ~Proof numbers match across pages5,000+ on the homepage, 11,603 on the PDP.18/30
- ~Offer matches across pagesShipping and guarantee match.27/30
Homepage against product page, from the same scan.
81Site Experience19% of the scoreSee evidence
- ✓SW-10 Search that finds thingsSearch box in the header code.10/10
- ~SW-11 Cart top right with a live countA cart link in the header shows once the page loads in a browser; it is not in the page source.8/10
- ✓SW-12 Free shipping threshold in plain sight“$75 for FREE SHIPPING” on the homepage.10/10
- ✓SW-13 Two or more ways to get helpSupport via chat, contact page.5/5
- ✓SW-14 Policies one click awayPolicy links in the footer.5/5
- ✕HP-01 One clear H1No H1 on the homepage.0/10
- ✓HP-04 Offer bar under the header“FREE SHIPPING ON U.S. ORDERS $75+” on the homepage.10/10
- ✓HP-10 Bestsellers up front“Bestsellers” section on the homepage.10/10
- ✓HP-11 Shop by category4 collection links on the homepage.5/5
- ✓HP-12 A story block or founder note“Our Story” on the homepage.5/5
- ✕HP-14 A real reason to buy nowNo dated or limited reason to buy now on the homepage.0/5
- ✓PDP-01 Product name under 65 characters“Crystal Contour Collection - New Look” (37 characters).5/5
- ✓PDP-03 Reviews on the pageRating and count on the PDP.15/15
- ~PDP-05 Thumbnails, video and variant imagesProduct video plus 0 product images in the gallery code.2/5
- ~PDP-09 Quantity and variant pickers that update the priceNo quantity input and variant picker.2/5
- ✓PDP-10 Savings shown with a strikethroughCompare-at price shown on the PDP.5/5
- ✕PDP-11 Subscribe and save in the buy boxNo subscription or delivery frequency option on the PDP.0/10
- ✓PDP-12 Bundles or upsells on the page“Add On” on the PDP.10/10
- ✓PDP-14 Pay later for higher price pointsPay later option (payment-terms) on the PDP.5/5
- ✓PDP-15 Guarantee in the buy box“+ 30-DAY GUARANTEE” on the PDP.10/10
- ✓PDP-16 Shipping and returns spelled outShipping and returns terms on the PDP.10/10
- ✓PDP-17 Details, ingredients or FAQ in accordionsIngredients and formulated-without list.10/10
Lab speed (Core Web Vitals) isn’t scored yet.
100Tech Stack11% of the scoreSee evidence
Coverage of the seven core app categories. Full breakdown in the Stack Score below.
Storefront Evidence Score, methodology v1.3: 7 of 7 areas scored.
How you stack up1 unlock vs Skincare peers and the top 20
1unlock
waiting
waiting
03 · How you stack up
Ogee vs. the best
Out of 10 lanes, Ogee covers 8. The comparison: 57 Skincare storefronts and the 20 top-scoring brands on The Board. Start with the first gap on the list.
CRO and testing
UnlockNo CRO or testing tool spotted on Ogee’s store, while 30% of the top-scoring brands run one. Price, offer and page tests show what really moves conversion, so nobody has to guess.
What the top 10 run here:
Intelligems5 of 10
Intelligems5 of 10Most common across our scan:Intelligems
IntelligemsReviews and UGC
Ogee: running it
OkendoReferrals, loyalty and affiliates
Ogee: running itLLoyaltyLion
Post-purchase experience
Ogee: running itLLoop Returns
PDP and landing pages
Not spottedOnly 15% of peers run one, so it doesn’t count as an unlock.
Adoption is the share of storefronts where our Oct 9, 2026 scan found at least one app in the lane. Apps that live only in checkout or the back office can hide from a scan, so “not spotted” doesn’t mean missing. App names show what other brands run. They aren’t endorsements. A few links to software partners are referral links, and we may earn a commission if you sign up, at no cost to you. Money never changes a score.
The stack by funnel stageCoverage across acquisition, conversion and retention
Acquisition100/100Getting new people in the doorDetails
Every core category in this pillar is covered.
Retention100/100Bringing them back for moreDetails
Every core category in this pillar is covered.
CRO / Experience100/100Turning visits into orders
RebuyOkendoDetails
RebuyOkendoEvery core category in this pillar is covered.
Spotted in public storefront code, scanned Oct 9, 2026. Checkout and back-office apps can hide from a scan, so treat a gap here as something to check.
Fix this week3 specific changes, free
Add a homepage H1
NowNo H1; the hero is a gift set.
TryUse "Makeup made with 88% skin care ingredients."
Why it matters
The number is the difference.
Use one review number
Now"5,000+" on the homepage, "11,603 reviews" on one product.
TryUpdate the homepage claim to the real total.
Why it matters
The homepage undersells the proof.
Put the guarantee in the hero
Now"30-DAY GUARANTEE" sits in a banner.
TryPair it with the quiz CTA.
Why it matters
Color matching online is the main risk.
Storefront Evidence Scores are our editorial opinion, based on our published methodology and the public evidence on this page as of Oct 9, 2026. They are not statements of fact about a company’s legal compliance, finances or product safety. Grades are set against the DTC field we score: 82 or higher is in the A range (the scale). Methodology · Request a correction
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