Social proof
"22,104 Reviews", "4.8/5".
IM8
All-in-one daily nutrition drink with 90 ingredients, co-founded by David Beckham.
im8health.com
Brand DNAD+61/100 · 40%
Site ExperienceB+81/100 · 60%
Brand DNA D+ (61), Site Experience B+ (81)
See the breakdown
An all in one nutrition drink sold on celebrity and science.
- Voice11/20
Polished and clinical, "90 nutrients in one delicious drink", with celebrity lines doing the talking.
- Look13/20
Red accents and portrait photography of Lily Collins, clean but similar to other premium supplements.
- Feel and vibe11/20
A celebrity wellness mood, close to the all in one greens category.
- Energy12/20
Regular launches keep the shelf fresh.
- Positioning14/20
Clear promise of replacing 16 capsules, with David Beckham as the reason to look.
The seven Site Experience areas are further down, under See the breakdown.
The short answer
IM8 scores 73 (B-). Listed, No. 6 in Supplements. The tool setup is the standout, and it isn’t close. The upside is in the product page.
Last graded
- Tools they run
- Skio, Alia, Rebuy, Refunnel, Social Snowball, Klaviyo +4 more
- New since Apr 10, 2026
- 1 new product. Latest: Luxe Edition Signature Bottle (Welcome Gift) (May 18, 2026)
40% of the top-scoring brands run a CRO or testing tool.
Our scan didn’t find one on IM8’s storefront. Without a test tool, every change to the page is a coin flip.
See the gapFix the guarantee
Use one window everywhere.
All 3 fixesThe stack
Tools they run
10 tools spotted in public storefront code, grouped by tier. 7 of the 7 core categories are covered.
Supporting Cast
7Reviews, referrals, attribution, support and everything else.
Detected, not endorsed. Each app links to its profile in The Stack.
Go deeper
The full read
Brand analysisPositioning, point of view, audience, white space and validation
Strong
How strongly IM8 stands for something only it can say.
- Replacing 16 capsules is the comparison.
- Beckham co-founded all-in-one.
Clear
- Review volume and rating shown. "22,104 Reviews", "4.8/5".
- Authority or third-party proof. "NSF Certified for Sport", Mayo Clinic and NASA experts, NYT best seller.
- Star rating on the product page. No rating near the title.
- Certifications or clinical backing shown. “NSF” on the site.
- Creator, affiliate or UGC presence. Creator or affiliate program detected: Social Snowball.
Who the site speaks to. "The daily routine behind the world's highest" performers.
The strategist’s read
Where IM8 plays, and the next move
Supplements. All-in-one daily nutrition drink with 90 ingredients, co-founded by David Beckham.
"The daily routine behind the world's highest" performers.
Replacing 16 capsules is the comparison.
Social proof
"22,104 Reviews", "4.8/5".
A reason to buy now
Welcome offer, not dated. A dated moment (a drop, a season, a limited run) turns interest into an order.
Fix the guarantee
Use one window everywhere. Conflicting terms cost trust at checkout.
Our read, built from the quotes on this page. Opinion, not fact.
Customer reviews5.0 out of 5 from 6,608 reviews, hero products, love and gripes
5.06,608 reviews on Daily Ultimate Essentials Pro: All-in-One Supplement, the product page we graded
Hero products
- The Beckham Stack: Essentials Pro + Longevity Set5.0 · 7 reviews
- Daily Ultimate Essentials Pro: All-in-One Supplement5.0 · 6,608 reviews
- Daily Ultimate Longevity: Healthy Aging5.0 · 3 reviews
Ranked by the store’s own best-selling sort, reviewed products only.
What people love
Not enough review text readable on the page to call themes yet.
What they don’t
Not enough review text readable on the page to call themes yet.
Source: ratings and reviews shown on im8health.com product pages (Product page rating), read Oct 11, 2026. Rating and count as displayed. Themes come from the 0 review texts the pages let a visitor read; quotes are verbatim, trimmed to one sentence. The average rating is shown as the store displays it, for context. It isn’t part of the Brand Tested Score.
See the breakdownThe seven Site Experience areas, every point with the quote behind it
IM8 is a strong store: "22,104 reviews" at "4.8/5", "NSF Certified for Sport", a "90-day money-back guarantee" and a free welcome kit. The homepage H1 is empty, with the visible headline a celebrity ambassador line, and the guarantee reads 30 days in one place and 90 in another.
78First impression20% of the scoreSee what we saw
- ~Hero headline says what it is or the core benefitThe H1 is empty; next is "Lily Collins Emily in Paris Star &IM8 Global Ambassador".15/25
- ~Subhead makes the benefit specificMeta: "90 nutrient-rich ingredients, replacing 16 capsules".18/20
- ~Target customer and use occasion are clear"The daily routine behind the world's highest" performers.12/15
- ~Category understood within five secondsDaily supplement drink, clear.17/20
91Point of view11% of the scoreSee what we saw
- ~Differentiation versus alternatives is explicitReplacing 16 capsules is the comparison.19/20
- ~Distinct hooks and anglesBeckham co-founded all-in-one.13/15
79Proof people love it14% of the scoreSee what we saw
- ✓Review volume and rating shown"22,104 Reviews", "4.8/5".20/20
- ✓Authority or third-party proof"NSF Certified for Sport", Mayo Clinic and NASA experts, NYT best seller.15/15
- ✕Star rating on the product pageNo rating near the title.0/15
- ✓Certifications or clinical backing shown“NSF” on the site.10/10
- ✓Creator, affiliate or UGC presenceCreator or affiliate program detected: Social Snowball.10/10
76Getting to checkout16% of the scoreSee what we saw
- ~Clear offer on homepage and PDP"Save 30% + Get Free Welcome Gifts", "US$80 Welcome Kit free".18/20
- ~Risk reversal"90-day money-back guarantee".14/15
- ~Reason to buy nowWelcome offer, not dated.6/15
80One story everywhere9% of the scoreSee what we saw
- ~Same core promise on homepage and PDPAll-in-one nutrition on both.36/40
- ~Proof numbers match across pages"30-day money-back" in the cart beside "90-day money-back guarantee".18/30
- ~Offer matches across pagesWelcome kit and 30% on both.26/30
Homepage against product page, from the same scan.
71The product page19% of the scoreSee what we saw
- ✓SW-02 Mobile viewport set upViewport meta tag present.10/10
- ~SW-03 Images described with alt text82 of 91 homepage images have alt text.2/5
- ✓SW-04 Images below the fold load lazily70 of 91 homepage images lazy-load.5/5
- ✓SW-10 Search that finds thingsSearch box in the header code.10/10
- ✓SW-11 Cart top right with a live countCart link with a live item count.10/10
- ~SW-12 Free shipping threshold in plain sightFree shipping mentioned without a threshold.5/10
- ✓SW-13 Two or more ways to get helpSupport via email, chat, contact page.5/5
- ✓SW-14 Policies one click awayPolicy links in the footer.5/5
- ~HP-01 One clear H1Empty H1.6/10
- ✕HP-10 Bestsellers up frontNo bestsellers block found on the homepage.0/10
- ~HP-11 Shop by category3 collection links on the homepage.2/5
- ✓HP-12 A story block or founder note“Founded by” on the homepage.5/5
- ✕HP-14 A real reason to buy nowNo dated or limited reason to buy now on the homepage.0/5
- ✕PDP-01 Product name under 65 charactersNo product title in an H1.0/5
- ~PDP-03 Reviews on the pageReviews and rating on the PDP.12/15
- ~PDP-05 Thumbnails, video and variant imagesProduct video plus 0 product images in the gallery code.2/5
- ~PDP-09 Quantity and variant pickers that update the priceNo quantity input and variant picker.2/5
- ✓PDP-10 Savings shown with a strikethroughCompare-at price shown on the PDP.5/5
- ✓PDP-11 Subscribe and save in the buy boxSubscribe option in the buy box.10/10
- ✓PDP-12 Bundles or upsells on the page“pairs well” on the PDP.10/10
- ✓PDP-14 Pay later for higher price pointsPay later option (SHOPIFY-PAYMENT-TERMS) on the PDP.5/5
- ✕PDP-15 Guarantee in the buy boxNo guarantee found on either page.0/10
- ✓PDP-16 Shipping and returns spelled outShipping and returns terms on the PDP.10/10
- ✓PDP-17 Details, ingredients or FAQ in accordionsIngredients and certifications.10/10
Lab speed (Core Web Vitals) isn’t scored yet.
100The tools behind it11% of the scoreSee what we saw
Coverage of the seven core tool categories. The full list is in Tools they run below.
Brand Tested Score, methodology v2.0: 7 of 7 areas scored.
How you stack up1 gap vs Supplements peers and the top 20
1gap
vs peers
vs peers
03 · How you stack up
IM8 vs. the best
We lined up IM8’s stack against 72 other Supplements storefronts and the 20 top-scoring brands. IM8 runs 8 of 10 lanes. Start with the first gap on the list.
CRO and testing
GapNo CRO or testing tool spotted on IM8’s store, while 40% of the top-scoring brands run one. Without a test tool, every change to the page is a coin flip.
What the top 10 run here:
Intelligems4 of 10
Intelligems4 of 10Most common across our scan:Intelligems
IntelligemsReviews
IM8: on the pageReviews show on the product page (No rating near the title). We couldn’t name the app from the page code, so it doesn’t count as a gap.
PDP and landing pages
Not spottedOnly 14% of peers run one, so it doesn’t count as a gap.
Post-purchase experience
Not spottedOnly 10% of peers run one, so it doesn’t count as a gap.
Adoption is the share of storefronts where our Oct 9, 2026 scan found at least one app in the lane. Apps that live only in checkout or the back office can hide from a scan, so “not spotted” doesn’t mean missing. App names show what other brands run. They aren’t endorsements. A few links to software partners are referral links, and we may earn a commission if you sign up, at no cost to you. Money never changes a score.
The stack by funnel stageCoverage across acquisition, conversion and retention
Acquisition3of 3Getting new people in the doorDetails
Every core category in this pillar is covered.
Retention2of 2Bringing them back for moreDetails
Every core category in this pillar is covered.
CRO / Experience2of 2Turning visits into ordersDetails
Every core category in this pillar is covered.
Spotted in public storefront code, scanned Oct 9, 2026. Checkout and back-office apps can hide from a scan, so treat a gap here as something to check.
Fix this week3 specific changes, free
Fix the guarantee
Now"30-day" and "90-day" both appear.
TryUse one window everywhere.
Why it matters
Conflicting terms cost trust at checkout.
Fill the H1
NowThe H1 is empty.
TryUse "90 nutrients in one daily drink" as the H1.
Why it matters
The product should lead, not the ambassador.
Date the welcome offer
NowThe offer has no end date.
TryAdd one.
Why it matters
A date moves a first order.
Brand Tested Scores are our editorial opinion, based on our published methodology and what we saw on the brand’s own site, shown on this page as of Oct 9, 2026. They are not statements of fact about a company’s legal compliance, finances or product safety. Grades are set against the consumer brands we grade: 82 or higher is in the A range (the scale). Methodology · Request a correction
Last graded . How we grade
Questions about IM8
Is IM8 worth buying from online?
Its own store makes a fair case for itself. We grade im8health.com 73 out of 100 (B-) as of Oct 11, 2026, on how clearly it sells, what proof it shows and how easy it is to check out. We grade the store, not the products.
What does IM8 do best?
The tool setup, which we grade 100 out of 100. The product page has the most room to grow, at 71.
What tools does IM8 run?
On Oct 9, 2026 our scan of its storefront found Skio, Alia, Rebuy, Refunnel, Social Snowball and Klaviyo, plus 4 more. Checkout and back-office apps can hide from a scan, so treat a gap as something to check.
How does Brand Tested grade IM8?
The Brand Tested Score is 40% Brand DNA and 60% Site Experience, built from IM8’s own public pages, with a quote from its site behind every point. IM8 earns 61 for Brand DNA and 81 for Site Experience. Brands can’t pay to be graded or to change a grade.
For the IM8 team
Free
Claim your page
Verify you work at IM8. Add a founder quote or story, respond to any finding and hear from us before the next update. Claiming never changes a score.
Free
Shipped a fix? Ask for a rescan.
Tell us what changed, or what we got wrong. We rescan the live store and note what moved on this page and in the changelog.
Listed
The Brand Tested badge
Listed brands can show it on their own site. Claim this page with an email at im8health.com and we’ll send a link to your badge and the code to show it. It always links back here.
Claim this page