Risk reversal
"60-day money back guarantee" on both pages.
Magna
Magnesium-powered electrolytes and magnesium plus creatine drink mixes.
drinkmagna.com
Brand DNAC+70/100 · 40%
Site ExperienceB-73/100 · 60%
Brand DNA C+ (70), Site Experience B- (73)
See the breakdown
A magnesium first electrolyte brand with a loud neon look.
- Voice14/20
Punchy lines like "Creatine is the Fuel. Magnesium is the Spark." and "NEW NEW YUM YUM".
- Look15/20
Black and neon yellow with heavy type and a bold box, distinct on the shelf.
- Feel and vibe13/20
An energetic sports mood that is common for electrolytes, lifted by the neon system.
- Energy13/20
Something new every couple of months.
- Positioning15/20
Owns magnesium first electrolytes, "3x More Magnesium Than Our Competitors".
The seven Site Experience areas are further down, under See the breakdown.
The short answer
Magna scores 72 (C+). Listed, No. 9 in Supplements. The proof is the strength. Most of the room to grow is in the first impression.
Last graded
- Tools they run
- Skio, Alia, Superfiliate, Klaviyo, Triple Whale, Northbeam +3 more
- New since Apr 10, 2026
- 7 new products. Latest: Creatine (Aug 5, 2026); Magna Creatine Iced Tea Lemonade (Aug 3, 2026)
40% of the top-scoring brands run a cart upsell or cross-sell app.
Our scan didn’t find one on Magna’s storefront. The second item in the cart costs nothing to acquire.
See the gapAdd a page title and H1 that say electrolytes
Use "Magnesium-powered electrolytes" in both.
All 3 fixesThe stack
Tools they run
9 tools spotted in public storefront code, grouped by tier. 5 of the 7 core categories are covered.
Core Stack
3The growth engine: subscriptions, popups, identity, upsells and testing.
Supporting Cast
5Reviews, referrals, attribution, support and everything else.
Detected, not endorsed. Each app links to its profile in The Stack.
Go deeper
The full read
Brand analysisPositioning, point of view, audience, white space and validation
Strong
How strongly Magna stands for something only it can say.
- PDP: "3x More Magnesium Than Our Competitors".
- Magnesium-first electrolytes, a doctor endorsement block.
Strong
- Review volume and rating shown. PDP shows 4.9 out of 5 from 2,849 reviews once its review widget loads; the count is not in page source.
- Authority or third-party proof. "500+ Peer-Reviewed Studies, over 30+ Years" and "Elite Athletes Use Magna".
- Star rating on the product page. PDP shows 4.9 out of 5 from 2,849 reviews once its review widget loads; the count is not in page source.
- Certifications or clinical backing shown. “NSF” on the site.
- Creator, affiliate or UGC presence. Creator or affiliate program detected: Superfiliate, impact.com.
Who the site speaks to. "Elite Athletes Use Magna"; no everyday customer named.
The strategist’s read
Where Magna plays, and the next move
Supplements. Magnesium-powered electrolytes and magnesium plus creatine drink mixes.
"Elite Athletes Use Magna"; no everyday customer named.
PDP: "3x More Magnesium Than Our Competitors".
Risk reversal
"60-day money back guarantee" on both pages.
A reason to buy now
"Limited time only" and new flavors. A dated moment (a drop, a season, a limited run) turns interest into an order.
Add a page title and H1 that say electrolytes
Use "Magnesium-powered electrolytes" in both. Search and first-time visitors need the category.
Our read, built from the quotes on this page. Opinion, not fact.
Customer reviewsNot enough public reviews yet
Not enough public reviews yet.
We only summarize reviews that are readable on Magna’s own product pages. We found fewer than 25 there as of Oct 11, 2026, so there is nothing fair to say yet.
See the breakdownThe seven Site Experience areas, every point with the quote behind it
Magna has a clear angle ("3x More Magnesium Than Our Competitors") and backs it with a "60-day money back guarantee" and athlete proof. The homepage has no H1, the page title is just "Drink Magna", and we found no star ratings or counts in the source.
55First impression20% of the scoreSee what we saw
- ~Hero headline says what it is or the core benefitNo H1; the hero is a launch banner: "Introducing Raspberry Iced Tea & Peach Iced Tea".9/25
- ~Subhead makes the benefit specific"Creatine is the Fuel. Magnesium is the Spark. Electrolytes keep you Go".14/20
- ~Target customer and use occasion are clear"Elite Athletes Use Magna"; no everyday customer named.8/15
- ~Category understood within five secondsElectrolytes, clear after scrolling; the title "Drink Magna" says nothing.13/20
83Point of view11% of the scoreSee what we saw
- ~Differentiation versus alternatives is explicitPDP: "3x More Magnesium Than Our Competitors".17/20
- ~Distinct hooks and anglesMagnesium-first electrolytes, a doctor endorsement block.12/15
87Proof people love it14% of the scoreSee what we saw
- ~Review volume and rating shownPDP shows 4.9 out of 5 from 2,849 reviews once its review widget loads; the count is not in page source.14/20
- ~Authority or third-party proof"500+ Peer-Reviewed Studies, over 30+ Years" and "Elite Athletes Use Magna".12/15
- ✓Star rating on the product pagePDP shows 4.9 out of 5 from 2,849 reviews once its review widget loads; the count is not in page source.15/15
- ✓Certifications or clinical backing shown“NSF” on the site.10/10
- ✓Creator, affiliate or UGC presenceCreator or affiliate program detected: Superfiliate, impact.com.10/10
82Getting to checkout16% of the scoreSee what we saw
- ~Clear offer on homepage and PDP"Buy 3 get the 4th free"; PDP: "Save 31%", "Save 36%".17/20
- ~Risk reversal"60-day money back guarantee" on both pages.14/15
- ~Reason to buy now"Limited time only" and new flavors.10/15
76One story everywhere9% of the scoreSee what we saw
- ~Same core promise on homepage and PDPMagnesium and creatine on both; the PDP leads with electrolytes.30/40
- ~Proof numbers match across pagesNo conflicting numbers.24/30
- ~Offer matches across pagesBuy 3 get 1 on the homepage, percent savings on the PDP.22/30
Homepage against product page, from the same scan.
58The product page19% of the scoreSee what we saw
- ✓SW-02 Mobile viewport set upViewport meta tag present.10/10
- ~SW-03 Images described with alt text26 of 30 homepage images have alt text.2/5
- ✓SW-04 Images below the fold load lazily28 of 30 homepage images lazy-load.5/5
- ✕SW-10 Search that finds thingsNo search form found in the homepage code.0/10
- ✓SW-11 Cart top right with a live countCart link with a live item count.10/10
- ✕SW-12 Free shipping threshold in plain sightNo free shipping threshold on the homepage.0/10
- ✕SW-13 Two or more ways to get helpNo support channel found in the homepage code.0/5
- ✓SW-14 Policies one click awayPolicy links in the footer.5/5
- ✕HP-01 One clear H1No H1 on the homepage.0/10
- ✓HP-04 Offer bar under the header“Buy 3 get the 4th free” on the homepage.10/10
- ✓HP-10 Bestsellers up front“BEST SELLER” section on the homepage.10/10
- ✕HP-11 Shop by category0 collection links on the homepage.0/5
- ✕HP-12 A story block or founder noteNo story or founder block found on the homepage.0/5
- ✕HP-14 A real reason to buy nowNo dated or limited reason to buy now on the homepage.0/5
- ✓PDP-01 Product name under 65 characters“The Magna Bundle” (16 characters).5/5
- ✓PDP-03 Reviews on the pagePDP shows 4.9 out of 5 from 2,849 reviews once its review widget loads; the count is not in page source.15/15
- ~PDP-05 Thumbnails, video and variant imagesProduct video plus 0 product images in the gallery code.2/5
- ✕PDP-09 Quantity and variant pickers that update the priceNo quantity input.0/5
- ✓PDP-10 Savings shown with a strikethroughCompare-at price shown on the PDP.5/5
- ✕PDP-11 Subscribe and save in the buy boxNo subscription or delivery frequency option on the PDP.0/10
- ✕PDP-12 Bundles or upsells on the pageNo bundle or pairing block found on the PDP.0/10
- ✓PDP-14 Pay later for higher price pointsPay later option (payment-terms) on the PDP.5/5
- ✓PDP-15 Guarantee in the buy box“✓ 60-day money back guarantee” on the PDP.10/10
- ✓PDP-16 Shipping and returns spelled outShipping and returns terms on the PDP.10/10
- ~PDP-17 Details, ingredients or FAQ in accordionsIngredients and FAQs.9/10
Lab speed (Core Web Vitals) isn’t scored yet.
84The tools behind it11% of the scoreSee what we saw
Coverage of the seven core tool categories. The full list is in Tools they run below.
Brand Tested Score, methodology v2.0: 7 of 7 areas scored.
How you stack up1 gap vs Supplements peers and the top 20
1gap
vs peers
vs peers
03 · How you stack up
Magna vs. the best
Magna runs 7 of the 10 lanes we track. Here it is next to 72 Supplements storefronts and our top 20. The gaps are listed biggest first.
Reviews
Magna: on the pageReviews show on the product page (“500+ FIVE STAR REVIEWS”). We couldn’t name the app from the page code, so it doesn’t count as a gap.
PDP and landing pages
Not spottedOnly 14% of peers run one, so it doesn’t count as a gap.
Post-purchase experience
Not spottedOnly 10% of peers run one, so it doesn’t count as a gap.
UGC and creator content
Not spottedOnly 6% of peers run one, so it doesn’t count as a gap.
Adoption is the share of storefronts where our Oct 9, 2026 scan found at least one app in the lane. Apps that live only in checkout or the back office can hide from a scan, so “not spotted” doesn’t mean missing. App names show what other brands run. They aren’t endorsements. A few links to software partners are referral links, and we may earn a commission if you sign up, at no cost to you. Money never changes a score.
The stack by funnel stageCoverage across acquisition, conversion and retention
Acquisition3of 3Getting new people in the doorDetails
Every core category in this pillar is covered.
Retention2of 2Bringing them back for moreDetails
Every core category in this pillar is covered.
CRO / Experience0of 2Turning visits into ordersDetails
Spotted in public storefront code, scanned Oct 9, 2026. Checkout and back-office apps can hide from a scan, so treat a gap here as something to check.
Fix this week3 specific changes, free
Add a page title and H1 that say electrolytes
NowTitle "Drink Magna", no H1.
TryUse "Magnesium-powered electrolytes" in both.
Why it matters
Search and first-time visitors need the category.
Show star ratings
NowQuotes only.
TryAdd ratings and counts to the bundle and flavors.
Why it matters
Numbers beat quotes as proof.
Use one offer
Now"Buy 3 get the 4th free" on the homepage, "Save 31%" and "Save 36%" on the PDP.
TryShow the same deal in both places.
Why it matters
Shifting deals slow down the buy decision.
Brand Tested Scores are our editorial opinion, based on our published methodology and what we saw on the brand’s own site, shown on this page as of Oct 9, 2026. They are not statements of fact about a company’s legal compliance, finances or product safety. Grades are set against the consumer brands we grade: 82 or higher is in the A range (the scale). Methodology · Request a correction
Last graded . How we grade
Questions about Magna
Is Magna worth buying from online?
Its own store makes a fair case for itself. We grade drinkmagna.com 72 out of 100 (C+) as of Oct 11, 2026, on how clearly it sells, what proof it shows and how easy it is to check out. We grade the store, not the products.
What does Magna do best?
The proof, which we grade 87 out of 100. The first impression has the most room to grow, at 55.
What tools does Magna run?
On Oct 9, 2026 our scan of its storefront found Skio, Alia, Superfiliate, Klaviyo, Triple Whale and Northbeam, plus 3 more. Checkout and back-office apps can hide from a scan, so treat a gap as something to check.
How does Brand Tested grade Magna?
The Brand Tested Score is 40% Brand DNA and 60% Site Experience, built from Magna’s own public pages, with a quote from its site behind every point. Magna earns 70 for Brand DNA and 73 for Site Experience. Brands can’t pay to be graded or to change a grade.
For the Magna team
Free
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Tell us what changed, or what we got wrong. We rescan the live store and note what moved on this page and in the changelog.
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